indirect channel partners who directly come in contact with

the end users.

 It is just not enough to device attractive schemes for the

retailers, the company should also ensure that it is being

implemented properly and retailers get what they promised

off.

 As the findings of the market survey show that many retailers

deal with both Pepsi and Coca-Cola brands , PepsiCo has to

keep in mind the stiff competition that there in the market

while devising marketing strategies.

B IBLIOGRAPHY & Appendixes

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 - Author Book Name Publisher

kotler,Philip Marketing Tata McGraw Hill

management

C.R. Kothari Marketing Pearson Education

research

V.S.RamaSwami Principles of Prentice Hall India

Marketing

 APPENDIXES
(1) www.pepsico.com
(2) www.pepsicoindia.com
(3) www.pepsizone.com
(4) www. google.com
(5) www. wikipedia.com
(6) www. indianes.com

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