CHAPTER 7 Production Theory 191
FIGURE 77 Fixed-Proportions Production Function
When soquants are at right angles, oF L-shaped, inputs
rust be used in faxed proportions i production Thus,
10 unts of ouput (100) can only be produced at pont
2L and 1K Using more labor oF capital would not
change output, 200 can only be produced wth AL and
2K (poet B), and 300 only with GL and 3K {pownt C)
Thus, output can only be produced at the constant ot
‘nad capital-tabor ratio or proportion of K/L = 1/2 0
In general, the smaller the curvature
stit ther in production. On the other hand, the g
close ints to right angles, or L-shape), the more difficult
able to easily substitute inputs in production is extremely important in the teal world.
example. if petroleum had good substitutes, users could easily have switched to alterna
tive energy sources when petroleum prices rose sharply in the fall of 1973. Their e
bill would then not have risen very much. As it was, good substitutes were not readily
fable (certainly not in the short run), and so most energy users faced sharply higher
energy costs. AS Example 7-2 shows, gasoline and driving time can also be substituted
for each other, and this can be shown by isoquants.
e isoguta
EXAMPLE 7-2
Trading Traveling Time for Gasoline Consumption on the Nation's Highways
Higher automobile speed reduces the driving ime needed to covera given distance but
aastoce was mileage and thus increases gasoline consumption. It has becn estimated
That redeing the speed limit on the nation’s highways from 65 to $5 mph reduced
tncoine consumption by about 3%. The trade-off between traveling ime and gasoline
eaeeurption fr 4 6O0-mile trip can be represented by the isoquant shown in Figure
Se imme figure, the vertical axis measures hours of traveling time, while the hor
7 Ur anienecagutes gallons of gasoline consumed. Gasoline nd travel time ae ths
the inputs into the production of automobile transportation
Thu icogoant in Figure 7.8 shows tha at SO mph, the 6O0 mies ean be covered in
12h ad with 16 gallons of gasoling, at 37.5 miles per gallon (point A), At 60 mph,
the 600 miles can be covered in 10 hours and with 20 gallons of gasoline. at 30 miles
ve aiton peint 8), Diving at 6D mph saves 2 hours of wavel time fone searee
rea nereases gasoline consuription by 4 gallons (another searee resource),
Fsenere trade-off or marginal rate of technical substitution (MRTS) of gasoline foe
son pe berwecen point A and point on the isoquant in Figure 7.8 is 172. At 66.7
In oan iat the spec Timi is aove ithe 60D mies ean be covered in
Pan 30 gallons of gasoline, at 20 miles per gallon (point C). Th
Le eal + Band Cis 10. aadea inne
Re192
75
PART THREE Production, Costs, and Competitive Markets
A (50 MPH)
y B (60 MPH)
ZY C (66.7 MPH)
=? 600 miles
E
8
—
° 16 20 30
Gasoline (gallons)
FIGURE 7.8 Speed Limit and Gasoline Consumption _Isoquant ABC
shows the trade-off betwreen traveling time and gasoline consumption. At
50 MPH, 600 miles can be covered in 12 hours and vith 16 gallons of
gasoline (point A), At GO MPH, the 600 miles can be covered in 10 hours
and with 20 gallons of gasoline (point 8). At 66.7 MPH, 600 miles can be
‘covered in 9 hours with 30 gallons (point Cp.
In order to determine the most economical (i.e., the least cost) combination of
gasoline and travel time to cover the 600 miles, we need to know the price of gasoline
and the value of time to the individual. This is addressed in the next chapter, where we
take up costs of production. If the price of gasoline were to increase, the individual
‘would want to substitute traveling time for gasoline (i.., drive at a lower speed so as
to increase gas mileage and save gasoline) to minimize the cost of traveling the 600
miles (see Example 8-3). Note that there is also a trade-off between travel speed and
safety (ie., lower speeds increase travel time but save lives).
Sources: Charles A. Lave, Speeding, Coordination, and the $5-mph Limit,” American Economic Review,
December 1985, pp. 1159-1164: "Death Rate on U.S. Roads Reported at Record Low,” New York Times
October 27,1998, p.16;"How Much Is Your Times Worth?" New York Ties, February 26, 2003. DI:
“At$2 a Gallon, Gas Is Still Worth Guzalin," New York Times, May 16, 2004, Sect 4. p. 14: "Politi s
Forcing Detroit to Support New Rules on Fuel," New York Times, June 20, 2007, p.A1; and "Can US.
‘Adopt Europe's Fuel-Efficient Cars?” Wall Steet Journal, June 26, 2007, p. Bl.
CONSTANT, INCREASING, AND DECREASING RETURNS TO SCALE
‘The word “scale” refers to the long-run situation where all inputs are changed in the same
proportion: The result might be constant, increasing, or decreasing returns. Constant
returns to scale refers to the situation where output changes by the same proportion
inputs. For example, if all inputs are increased by 10%, output also rises by 10%. If all
inputs are doubled, output also doubles, Increasing returns to scale refers to the ¢2°°