STRATEGIC MANAGEMENT

BS 8TH SEMESTER
FINAL PAPER
MULTIPLE CHOICE QUESTIONS
1. Which environment can create new market and new business segments?
A.Political environment
B.Economic environment
C.Socio cultural environment
D.Technological environment  
2. corporate level strategy deals with:
A.objectives of specific functions   
B.objective of Single strategic Business Unit
C.objectives of the corporate   
D.objectives of specific operations
3. Bargaining power of customer is high if
A.Differentiation of competitors product is low   
B.Switching costs are low for substitute products
C.The buyer has little information about the market
D.The buyer requires a high quality product for own production
4. Strategic management is an important part of any business which helps with _________ formulation
and business decisions.

A. Strategy

B. Tactics

C. Procedure

D. Marketing

5. Strategy is _________.

A. Completely Proactive & Completely Reactive

B. Partly Proactive & Partly Reactive

C. Neither Proactive Nor Reactive

D. Proactive Only
6. Cultural values would be part of which of the following factor in macro environment?

A. Demographic

B. Social

C. Ecological

D. Natural

7. When an industry relies heavily on government contracts, which forecasts can be the most important
part of an external audit

A. Economic
B. Competitive
C. Political
D. Multinational

8. The fundamental purpose for the existence of any organization is described by its _________

A. Business Mission

B. Strategic Management

C. Business Policy

D. Corporate Strategy

9. _______acts as a guide in decision making process

A. Policy

B. Procedure

C. Strategy

D. Governance

10. Which of the following is not part of micro environment:

A. Technology
B. Shareholder
C. Competitor
D. market

LONG QUESTION

 Explain the porter’s five force model. (8 marks)

SHORT QUESTIONS (6*2= 12 marks)

1. Briefly explain one and several business level strategies.
2. Define concept of business level strategy.
3. Define market segmentation and name its types.
4. What are sources of competitive advantage for business.
5. Write the functions of research and development.
6. Name important products of culture.