The Right ALLOCATION To

The Right ASSET At

The Right TIME

1
1

Report Date : 2-Apr-2019

Equity: World of Bulls & Bears

Equity Market tends to outperform over a long run. A significant event can trigger volatility in equity market.

45000 US China
Trade Wars
40000
Lehmann Brothers Brexit
35000 goes bankrupt BJP Wins Announced
Elections
30000
UPA Wins
SENSEX LEVELS

25000 Elections 2G Scam

20000
UPA Wins
15000 Elections
Economic Demonetisation and
10000 Slow Down Change in US Presidency

5000 Eurozone Debt Crisis

0

2
2
Source: BSE India. Price return Variant of the S&P BSE Sensex Index has been considered. Past performance may or may not sustain in future. The information contained herein is solely for private circula-
tion for reading/understanding of registered advisors/distributors and should not be circulated to investors / prospective investors.
Follow the Signals for a Smoother Investment Journey

Return Profile across market cycle

• Winners have kept on rotating Year Equity G-sec

• Asset classes perform based on 2005 39 4

the market cycle 2006 42 5
2007 57 6
• Equity market tends to generally
perform well in expansionary 2008 -51 28
economies 2009 78 -9
2010 19 3
• Debt market tends to
2011 -24 2
generally perform well in
contracting economies 2012 29 11
2013 8 -1
• Shift of allocation between asset 2014 33 14
classes can ensure a smoother
2015 -3 7
investment journey
2016 4 15
2017 30 0
2018 6 6

3
3
Source: MFI explorer, Index considered for Equity: Nifty 50 TRI Index, Debt: CRISIL 10 YR Gilt Index. Past performance may or may not sustain in future. The information contained herein is solely for
private circulation for reading/understanding of registered advisors/distributors and should not be circulated to investors / prospective investors.
Hence… Asset Allocation is Paramount

Allocation towards the right asset class is a key determinant for portfolio performance over a long run

1.80%
2.10%
4.60% Asset Allocation

Security Selection

Market Timing
91.50%

Others

Source: “Determinants of Portfolio Performance II, An Update” by Gary Brinston, Brian D. Singer and Gilbert L. Beebower, Financial Analysts Journal May-June 1991. For illustrative purpose only. Not
4
indicative of any specific investment.
4
The information contained herein is solely for private circulation for reading/understanding of registered advisors/distributors and should not be circulated to investors/prospective investors.
Greed and Fear: Various Reactions of an Investor

Greed & Fear

EUPHORIA

Thrill
Anxiety

Excitement Denial
Point of Maximum
Fear & Potential
Optimism
Fear

Optimism

Desperation
Point of Maximum Relief
Greed & Risk
Hope
Panic
Depression

DESPONDENCY

5
5
For illustrative purpose only. The information contained herein is solely for private circulation for reading/understanding of registered advisors/distributors and should not be circulated to
investors/prospective investors.
 Investor Actions During Various Market Cycles

50,000.00

40,000.00

30,000.00

20,000.00

10,000.00

(10,000.00)

Nov-18
Dec-18
Jan-11

Oct-18
Apr-11

Apr-12

Apr-13

Apr-14

Apr-15

Apr-16

Apr-17

Apr-18
Oct-11

Oct-12

Oct-13

Oct-14

Oct-15

Oct-16

Oct-17
Jan-12

Jan-13

Jan-14

Jan-15

Jan-16

Jan-17

Jan-18
Jul-11

Jul-12

Jul-13

Jul-14

Jul-15

Jul-16

Jul-17

Jul-18
(20,000.00)
DII Net Flows Sensex

Investors invest less or tend to redeem in falling Markets Investors tend to invest more during market uptrend

6
Source : Sebi website & MFI explorer. The information contained herein is solely for private circulation for reading/understanding of registered advisors/distributors and should not be 6
circulated to investors/ prospective investors.
Investor Actions During Various Market Cycles

“Be fearful when others are greedy and be greedy when others are fearful” - Warren Buffet
However, investors often do the reverse. This has been exhibited by the below scenarios:

Date PE Ratio PB Ratio Mcap to GDP DII Flows

(Rs. Crores)
Sep-18 23.81 2.92 82% 12,504
Aug-17 23.12 2.95 80% 16,205
HIGH Valuation Sep-17 22.68 2.92 83% 21,026
Feb-18 22.49 3.12 86% 17,813

Date PE Ratio PB Ration Mcap to GDP DII Flows

(Rs. Crores)
Sep-13 15.34 2.25 60% -9,130
Sep-12 15.66 2.67 70% -9,160
LOW Valuation Jan-13 16.3 2.69 70% -17,542
Mar-14 16.86 2.39 66% -13,140

Source: BSE India., NSE India. The information contained herein is solely for private circulation for reading/understanding of registered advisors/distributors and should not be circulated to investors / 7
prospective investors. 7
So what is the solution to this?

The solution is very simple:

1) “Allocating to right asset at the right time”
2) “Buy low, Sell High” for equity allocation.

Solution may look simple, however the same is difficult to implement and investors frequently end up doing the opposite.

What is low? Should I allocate to

What is high? equity or debt?

Can I get more

When do I enter
returns? Will I miss the
and exit?
rally if I redeem?

8
The asset allocation and investment strategy will be as per Scheme Information Document. The information contained herein is solely for private circulation for reading/understanding of 8
registered advisors/distributors and should not be circulated to investors/prospective investors.
Challenges: Static v/s Asset Allocation

Frequency of Operational hassles Exit load structure Taxation on gain

re-balancing like paper work and of the scheme on re-balancing
limited man-power

9
The asset allocation and investment strategy will be as per Scheme Information Document. The information contained herein is solely for private circulation for reading/understanding of 9
registered advisors/distributors and should not be circulated to investors/prospective investors.
What is High & What is Low?

An In house Market Valuation Model allows “Buying Low and Selling High” while keeping human emotions aside

EQUITY VALUATION EQUITY VALUATION

GOES UP COMES DOWN

REDUCE EQUITY INCREASE

EXPOSURE EQUITY EXPOSURE

10
The asset allocation and investment strategy will be as per Scheme Information Document. The information contained herein is solely for private circulation for reading/understanding of 10
registered advisors/distributors and should not be circulated to investors/prospective investors.
In House: Equity Valuation Index

170

150 Book Partial Profits

130
120.75
Incremental Money to Debt
110
Neutral

90
Invest in Equities

70
Aggressively invest in Equities

50
Mar-06

Mar-07

Mar-08

Mar-09

Mar-10

Mar-11

Mar-12

Mar-13

Mar-14

Mar-15

Mar-16

Mar-17

Mar-18

Mar-19
Equity valuation index is calculated by assigning equal weights to Price to equity (PE), Price to book (PB), G-Sec*PE and Market Cap to
Gross Domestic Product (GDP)
11
Data as on Mar, 29th, 2019. The information contained herein is solely for private circulation for reading/understanding of registered advisors/distributors and should not be circulated to
11
investors/prospective investors.
Good things take time to build

It took 20 Years to Build Taj Mahal

• When a model is put to

practice for long, then an
efficient model gets created.

• Evolution of the model is

continuous process – That’s why
Experience matters !!!

12
The information contained herein is solely for private circulation for reading/understanding of registered advisors/distributors and should not be circulated to investors/prospective investors.
Simplicity Vs. Complexity

How to catch a Cricket Ball ?

Option: 1 Option: 2

• Fix your gaze on the ball

• Start Running

• Adjust your running

Speed so that the angle of
gaze remains constant

??? We tend to Follow a Simple Counter Cyclical Model:

Buy Low & Sell High

13
The information contained herein is solely for private circulation for reading/understanding of registered advisors/distributors and should not be circulated to investors/prospective investors. 13
 A Scheme that ALLOCATES to the Right ASSETS at
the Right TIME

Presenting
ICICI Prudential Asset Allocator Fund*

14
The information contained herein is solely for private circulation for reading/understanding of registered advisors/distributors and should not be circulated to investors/prospective investors.
Allocation between EQUITY & DEBT at the Right TIME

This Scheme tries to capture the optimum allocation of Debt & Equity based on the attractiveness of one asset class over the
other.
0-100% 0-100%

Equity Allocation Debt Allocation

ICICI Prudential Large & Midcap Fund ICICI Prudential All Seasons Bond Fund
Invests in large and mid cap companies Dynamically manages duration across
(An open ended equity scheme investing in market cycles
both large cap and mid cap stocks.) (An open ended dynamic debt scheme
investing across duration.)

Allocation between asset classes

• The Scheme will be actively managed by Fund Managers having expertise of equity and debt markets.
• The Scheme allocates between equity and debt mutual fund schemes based on in-house valuation model.

The Right Allocation is not only dependent on Equity Valuation, also considers the opportunities that available in Debt Market.
The asset allocation and investment strategy will be as per Scheme Information Document. The information contained herein is solely for private circulation for reading/understanding of registered 15
advisors/distributors and should not be circulated to investors/prospective investors. 15
Performance of The Model During Various Market Cycles

Tactical allocation between asset classes can ensure smoother investment experience over a long run
CAGR (%)
ICICI Prudential Asset Allocator
Rs. 28,95,544
ICICI Pru Asset Allocator fund Model*
12.4%
Fund Model*
Nifty 50 TRI 11.1%
Rs. 25,90,855
Average Equity Level 42%

Nifty 50 TRI

Growth of
Rs. 10,00,000

* In house equity valuation index model has been used for calculation purpose which is being used for managing ICICI Prudential Asset Allocator fund & from 4th feb 2019 actual fund NAV has been 16
taken Past performance may or may not sustain in future. Source: Internal. The above allocation is for understanding the in-house allocation model. The asset allocation and investment strategy will be
16
as per Scheme Information Document. The returns are absolute returns. Period considered: March 1, 2010 to March 29, 2019. The performance of the model does not represent the performance of the
scheme. The performance of the scheme is benchmarked to the Total Return variant of the Index. The information contained herein is solely for private circulation for reading/understanding of registered
advisors/distributors and should not be circulated to investors/prospective investors.
Exposure to Equity During Various Market Cycles

The model exhibits the principles of “Buy Low, Sell High” by increasing equity exposures when markets have fallen and vice-versa.

38645
40000 100%
81% 90%

ICICI Pru Asset Allocator Fund

35000

Model* Equity Level (%)

80%
29183
Sensex Level

63% 70%
30000
60%
25000 50%
20509
40%
20000
23002 30%
20%
15000 26%
15455 10%
10000 10% 12% 0%
Jun-11

Jun-16
Feb-12

Sep-12

Aug-13

Feb-16

Sep-16

Sep-17

Aug-18
May-13
Oct-11

Dec-13

Oct-15

Dec-17
Mar-10
Jul-10

Mar-11

May-12

Jan-13

Apr-14
Jul-14

Mar-15
Jul-15

Jan-17
May-17

Mar-19
Nov-10

Nov-14

Nov-18
Apr-18
Sensex (LHS) Equity Level (%) (RHS)

* In house equity valuation index model has been used for calculation purpose which is being used for managing ICICI Prudential Asset Allocator fund & from 4th feb 2019 actual fund NAV has been 17
taken Past performance may or may not sustain in future. Source: Internal. The above allocation is for understanding the in-house allocation model. The asset allocation and investment strategy will be
17
as per Scheme Information Document. The returns are absolute returns. Period considered: March 31, 2010 to March 29, 2019. The performance of the model does not represent the performance of the
scheme. The performance of the scheme is benchmarked to the Total Return variant of the Index. The information contained herein is solely for private circulation for reading/understanding of registered
advisors/distributors and should not be circulated to investors/prospective investors.
Exposure to Equity During Various Market Valuation

The model exhibits the principles of “Buy Low, Sell High” by increasing equity exposures when markets have fallen and vice-versa.

125 90%

ICICI Pru Asset Allocator Fund

80%

Model* Equity Level (%)

115
Equity Valuation

70%
105
60%
Index

95 50%

85 40%
30%
75
20%
65 10%
55 0%

Equity Valuation Index (LHS) Equity Level (%) (RHS)

* In house equity valuation index has been used for calculation purpose which is being used for managing ICICI Prudential Asset Allocator fund & from 4th feb 2019 actual fund NAV has been taken 18
Past performance may or may not sustain in future. Source: Internal. The above allocation is for understanding the in-house allocation model. The asset allocation and investment strategy will be as per 18
Scheme Information Document. The returns are absolute returns. Period considered: March 31, 2010 to March 29, 2019. The performance of the model does not represent the performance of the
scheme. The performance of the scheme is benchmarked to the Total Return variant of the Index. The information contained herein is solely for private circulation for reading/understanding of registered
advisors/distributors and should not be circulated to investors/prospective investors.
 Performance in Flat Market Scenarios

ICICI Prudential Asset

S&P BSE Sensex Levels Period S&P BSE Sensex’s S&P BSE Sensex Nifty 50 TRI
Allocator Fund – Model*
(Flat Market) (From & To) Movement Return (CAGR)^ Return (CAGR)
(CAGR)
16k to 16k 25 May 2010 to 05 Jun 2012 16022 to 16021 0% 1.77% 8.51%
17k to 17k 03 Mar 2010 to 21 Jun 2012 17000 to 17033 0% 1.88% 9.05%
18k to 18k 04 Feb 2011 to 28 Aug 2013 18008 to 17996 0% 0.50% 8.79%
19k to 19k 21 Jan 2011 to 12 Jun 2013 19008 to 19041 0% 1.71% 9.77%
20k to 20k 21 Sep 2010 to 30 Jan 2013 20002 to 20005 0% 1.44% 12.21%
21k to 21k 04 Nov 2010 to 18 Oct 2013 20894 to 20883 0% 0.72% 10.68%
23k to 23k 09 May 2014 to 29 Feb 2016 22994 to 23002 0% 2.22% 9.34%
24k to 24k 16 May 2014 to 20 Jan 2016 24122 to 24062 0% 2.09% 10.62%
25k to 25k 05 Jun 2014 to 09 Dec 2015 25020 to 25036 0% 2.37% 9.60%
26k to 26k 02 Jul 2014 to 20 Apr 2016 25841 to 25844 0% 2.42% 10.03%
27k to 27k 02 Sep 2014 to 30 Jun 2016 27019 to 27000 0% 2.52% 10.87%
28k to 28k 12 Nov 2014 to 27 Jul 2016 28009 to 28024 0% 2.87% 10.78%
29k to 29k 22 Jan 2015 to 08 Sep 2016 29006 to 29045 0% 2.74% 10.24%
30k to 30k 29 Jan 2015 to 07 Apr 2017 29682 to 29707 0% 2.49% 10.81%
* In house equity valuation index model has been used for calculation purpose which is being used for managing ICICI Prudential Asset Allocator fund & from 4 th feb
2019 actual fund NAV has been taken, In house equity valuation index has been used for calculation purpose which has being used for managing ICICI Prudential Asset
19
Allocator fund Source: MFIE. Past performance may or may not be sustained in future. The performance of the scheme is benchmarked to the Total Return variant of the 19
Index.^Round off number. The information contained herein is solely for private circulation for reading/understanding of registered advisors/distributors and should not
be circulated to investors/prospective investors.
Returns Experience in All types of Market Conditions

1 Year Return at the end of Each Quarter (Since Jun’10 to Mar’19)

Falling Market Range Bound Market
Nifty 50 TRI - Negative Return Nifty 50 TRI Return 0% to 12%
12.7 16.5
10.2 14.1
5.5 2.9 11.6 11.2 11.1 11.8
7.5 9.0 8.7 9.7 10.3 9.7
6.2 7.3 8.8
-0.5 -1.7 -3.0 5.9 5.3 4.6
-8.2 -5.3 -7.8 4.2
1.5 0.87 0.3
-17.5
-23.8
Sep'11 Dec'11 Mar'12 Jun'12 Dec'15 Mar'16

Rising Market
Nifty 50 TRI Return above 12%
39.6
31.031.8 33.1
28.7 29.3 30.3 28.7 28.9
26.2 28.2
23.0 22.6
19.9 18.2 20.2 18.6 15.8
15.1 16.5 15.5
12.0 13.6 15.2 14.1 13.2
8.1 6.1 5.8 6.5

Sep'12 Dec'12 Jun'13 Mar'14 Jun'14 Sep'14 Dec'14 Mar'15 Mar'17 Jun'17 Sep'17 Dec'17 Jun'18 Sep'18 Mar'19
20
ICICI Prudential Asset Allocator Fund Model* Nifty 50 TRI 20

Source: MFIE & Internal, Past performance may or may not be sustained in future. Data as on 29-Mar-2019. The performance of the scheme is benchmarked to the Total Return variant of the Index. .
The information contained herein is solely for private circulation for reading/understanding of registered advisors/distributors and should not be circulated to investors/prospective investors.
 3 Year Rolling Return on Daily Basis

Since 01-Mar-2010 (First Observation on 01-Mar-2013) till 29-Mar-2019

. Total Number of Observations: 1493

ICICI Prudential Asset Allocator

Criteria S&P BSE Sensex TRI
Fund Model*

Minimum Return 7.6 0.0

Maximum Return 22.6 23.9
Average Return 14.4 11.5
StDev. 3.3 5.2
Negative Observation 0 0% 0 14%
observations observations
0% to 6% 0 213
6% to 10% 118 422
10% to 15% 731 100% 57% 501
92% 86%
observations observations
Above 15% observations 644 357 observations

* * In house equity valuation index model has been used for calculation purpose which is being used for managing ICICI Prudential Asset Allocator fund & from 4 th feb 2019 actual fund 21
NAV has been taken.Past performance may or may not sustain in future. Source: Internal. The above allocation is for understanding the in-house Model. The asset allocation and investment strategy will be as 21
per Scheme Information Document. The performance of the scheme is benchmarked to the Total Return variant of the Index. The performance of the model does not represent the performance of the scheme.
The information contained herein is solely for private circulation for reading/understanding of registered advisors/distributors and should not be circulated to investors/prospective investors.
 5 Year Rolling Return on Daily Basis

Since 01-Mar-2010 (First Observation on 01-Mar-2015) till 29-Mar -2019

Total Number of Observations 1006

ICICI Prudential Asset Allocator

Criteria S&P BSE Sensex TRI
Fund Model*

Minimum Return 12.2 5.9

Maximum Return 17.8 18.3
Average Return 14.9 12.0
StDev. 1.2 2.6
Negative Observation 0 0
0% 40%
0% to 6% 0 observations
1 observations
6% to 12% 0 397
12% to 15% 549 534
100% 60%
observations observations
Above 15% 457 74
* In house equity valuation index model has been used for calculation purpose which is being used for managing ICICI Prudential Asset Allocator fund & from 4 th feb 2019 actual fund 22
NAV has been taken.Past performance may or may not sustain in future. Source: Internal. The above allocation is for understanding the in-house Model. The asset allocation and investment strategy will be as 22
per Scheme Information Document. The performance of the scheme is benchmarked to the Total Return variant of the Index. The performance of the model does not represent the performance of the scheme.
The information contained herein is solely for private circulation for reading/understanding of registered advisors/distributors and should not be circulated to investors/prospective investors.
Performance (%)

th Since 1st
(NAV as on 29 March
3 4 5 6 7 8 9 March
2019)
2010
Scheme Name Years Years Years Years Years Years Years
ICICI Prudential Asset
Allocator Fund Model* 12.9 10.0 13.1 14.0 13.3 12.9 12.4 12.4
Performance
Nifty 50 TRI 16.8 9.6 13.1 14.1 13.3 10.4 10.6 11.1

CRISIL Hybrid 50+50 -

12.0 9.1 12.0 12.0 11.5 10.0 9.7 10.0
Moderate Index
Performance over Nifty 50
-3.9 0.5 0.0 -0.1 0.0 2.5 1.8 1.4
TRI
Performance over
0.9 0.9 1.1 2.0 1.8 2.9 2.7 2.4
Benchmark

Average Equity Level 32% 34% 34% 39% 44% 45% 42% 42%

*In house equity valuation index model has been used for calculation purpose which is being used for managing ICICI Prudential Asset Allocator fund & from 4th feb 2019 actual fund NAV has been taken
Latest Performance Source: MFIE, NAV as on March, 29 2019. Returns (%) are CAGR. Past performance may or may not be sustained in future. The performance of the scheme is benchmarked to the
23
Total Return variant of the Index. The in-house valuation model starts from March 2010 onwards. The information contained herein is solely for private circulation for reading/understanding of registered 23
advisors/distributors and should not be circulated to investors/prospective investors.
Calendar Year Wise Return

ICICI Prudential Asset CRISIL Hybrid 50 + 50 -

Calendar Year Nifty TRI
Allocator Fund- Model* Moderate Index
2011 -2% -24% -11%

2012 29% 29% 21%

2013 10% 8% 5%
2014 29% 33% 25%
2015 5% -3% 4%
2016 14% 4% 9%
2017 17% 29% 19.0%
2018 5% 6% 4%
Total Return (CAGR) 13.0% 8.7% 9.0%

The model has outperformed the Nifty 6 out of 8 times. The model has also limited the downside in falling markets scenario, hence,
providing better returns.
* In house equity valuation index model has been used for calculation purpose which is being used for managing ICICI Prudential Asset Allocator fund & from 4 th feb 2019 actual fund NAV has been 24
taken.ICICI Prudential Asset Allocator fund Past performance may or may not sustain in future. Source: Internal. The above allocation is for understanding the in-house Model. The asset allocation and 24
investment strategy will be as per Scheme Information Document. The performance of the scheme is benchmarked to the Total Return variant of the Index. The information contained herein is solely for
private circulation for reading/understanding of registered advisors/distributors and should not be circulated to investors/prospective investors.
 Last 5 Years Back-Tested Illustration (Considering Indexation Benefit)
SWP On Rs. 1 Crore investment made on March-2014(ICICI Prudential Asset Allocator Fund – Model)*

Market Value post Capital Capital Gain Tax Capital Gain Tax /
Date NAV Units Outstanding Monthly SWP Principle
Withrawal Gain/(Loss) Type (Set-off)
03-Mar-14 28.36 3,52,581 - 100,00,000 - - - -
01-Apr-14 29.86 3,50,069 75,000 104,51,756 71,247 3,753 STCG 1,311
02-May-14 30.33 3,47,596 75,000 105,42,191 70,137 4,863 STCG 1,699
02-Jun-14 32.43 3,45,283 75,000 111,97,943 65,590 9,410 STCG 3,288
01-Jul-14 33.16 3,43,021 75,000 113,73,674 64,154 10,846 STCG 3,790
01-Aug-14 33.34 3,40,772 75,000 113,60,617 63,806 11,194 STCG 3,911
01-Sep-14 33.93 3,38,561 75,000 114,88,045 62,689 12,311 STCG 4,302
01-Oct-14 34.28 3,36,374 75,000 115,31,600 62,049 12,951 STCG 4,526
03-Nov-14 35.55 3,34,264 75,000 118,82,493 59,839 15,161 STCG 5,298
01-Dec-14 36.24 3,32,194 75,000 120,38,058 58,700 16,300 STCG 5,696
01-Jan-15 36.53 3,30,141 75,000 120,60,949 58,227 16,773 STCG 5,861
02-Feb-15 37.91 3,28,163 75,000 124,39,562 56,116 18,884 STCG 6,599
02-Mar-15 38.10 3,26,194 75,000 124,26,704 55,837 19,163 STCG 6,696
01-Apr-15 37.68 3,24,204 75,000 122,16,792 56,450 18,550 STCG 6,482
-- -- -- -- -- -- -- -- --
-- -- -- -- -- -- -- -- --
01-Dec-18 53.39 2,50,471 75,000 133,72,069 38,806 36,194 LTCG 5,658
01-Jan-19 54.08 2,49,085 75,000 134,70,327 38,745 36,255 LTCG 5,810
01-Feb-19 53.71 2,47,688 75,000 133,03,005 38,743 36,257 LTCG 5,729
28-Feb-19 53.64 2,46,293 75,000 132,36,377 38,743 36,257 LTCG 5,737

Tax To be Units Valuation of O/s

Particulars Total SWP Taxable Income Tax as a % of SWP XIRR (%)
paid Outstanding Units*
Amount 45,00,000 12,32,942 3,66,352 8.14% 246293 135,68,798 14.7%
Valuation as on 29-Mar-2019. Internal data Computation. The above simulation is for illustration purpose actual result may vary. For tax purpose please contact your tax advisor. ICICI Prudential Mutual Fund/AMC does not provide assurance or guarantee of performance of SWP
feature. Past performance may or may not be sustained in future. Investment in Mutual Funds is subject to market and various other risks and there are various factors that can impact the performance of this feature. It is advisable to consult with your financial advisor to 25
understand the terms and conditions of this feature before investing. Tax impact is basis prevailing tax laws. STT is ignored for ease of calculation. STCG Tax is assumed to be 34.944% (30%+15% Surchage+4% Cess) & LTCG Tax at 23.296% (20%+15% Surcharge+4%
Cess)with indexation benefit with actual cost indexThe information contained herein is solely for private circulation for reading/understanding of registered advisors/distributors and should not be circulated to investors/prospective investors.
 Attribution Analysis of Asset Allocation Model
Return
Attributed to
Result of Attribution:
Selection of
underlying • Asset Allocation is the Most important
equity Scheme, parameter contributing to over all
7.9%
portfolio return

• 92.1% of portfolio return is attributed to

the asset allocation model

Return
Attributed to
Model, 92.1%

Parameter Particular Result • Analysis Period : March 2005 to Dec 2018

Mean Return A 14.9 • Sample Size : 50 Equity Funds
Standard Deviation Caused by Selection of Different 50 Schemes B 1.17 • Debt funds has been kept constant through out the
Return Attributed to Selection of underlying equity Scheme C=B/A (%) 7.9% analysis
Return Attributed to Model D =100%-C 92.1%
The Funds for the analysis has been chosen from Largcap , Large & Midcasp , Multicap , Focused & Midcap category top 15 AMC, based on their AUM in Descending order & into existence since march 2005 26
The analysis has been carried out on equity portion of the asset allocation model by applying NAV of 50 different diversified fund of the industry for the period of march 2005 to dec 2019 on the asset allocation index 26
which has been used in the model The information contained herein is solely for private circulation for reading/understanding of registered advisors/distributors and should not be circulated to investors/prospective
investors.
Why Invest in ICICI Prudential Asset Allocator Fund

• Active Asset Allocation

• Diversification between asset classes

ICICI
Prudential
• Regular monitoring and re-balancing
Asset Allocator
Fund
• Aim to generate better risk adjusted returns

• Debt taxation with indexation benefits

27
27
The asset allocation and investment strategy will be as per Scheme Information Document. For more details on tax please consult with your tax advisor. The information contained herein is
solely for private circulation for reading/understanding of registered advisors/distributors and should not be circulated to investors/prospective investors.
 Taxation Edge

Debt Taxation Debt Taxation Debt Taxation

Equity Equity Equity
Particulars (With 3 (With 3 (With 3
Taxation Taxation Taxation
indexations) indexations) indexations)
Investment Amount 100,00,000 100,00,000 100,00,000 100,00,000 100,00,000 100,00,000
Assumed Returns 9% 9% 10% 10% 12% 12%
Holding Period 36 months 36 months 36 months 36 months 36 months 36 months
Valuation at end of holding period 129,50,290 129,50,290 133,10,000 133,10,000 140,49,280 140,49,280
Cost of inflation (assumed) - 5% - 5% - 5%
Standard Deduction 100000 NA 100000 NA 100000 NA
Indexed Cost - 11576250 - 11576250 - 11576250
Tax rate (LTCG) 10.40% 20.80% 10.40% 20.80% 10.40% 20.80%
Tax Liability (with deduction of 1 lakh) 2,96,430 2,85,800 3,33,840 3,60,620 4,10,725 5,14,390
Post Tax amount 126,53,860 126,64,490 129,76,160 129,49,380 136,38,555 135,34,890
Post tax returns (CAGR) 8.16% 8.19% 9.07% 9.00% 10.90% 10.62%

The above is for illustration purpose only. Tax as per prevailing tax laws. For more details on tax please consult with your tax advisor. The information contained herein is solely for private circulation for 28
reading/understanding of. Assumed investor has invested in Growth option. In case of equity taxation, if the investor has capital gains of more than Rs. 1 lac in that particular financial year, then the investor shall be 28
liable for long term capital gains tax at the rate of 10% plus applicable surcharge and cess.. standard Deduction of Rs. 1,00,000 for equity has been included in tax calculation, while calculating capital gain tax on
equity. . The information contained herein is solely for private circulation for reading/understanding of registered advisors/distributors and should not be circulated to investors/prospective investors.
Scheme Features

Minimum application amount The minimum application amount for the Scheme is Rs.5,000 (and in multiples of Re. 1)

Entry Load – Not applicable

Exit Load :

Entry/ Exit Load If units purchased or switched in from another scheme of the Fund are redeemed or switched out upto
10% of the units purchased or switched within 1 year from the date of allotment – Nil

If units purchased or switched in from another scheme of the Fund are redeemed or switched out in
excess of the limit within 1 Year from the date of allotment - 1% of the applicable NAV

If units purchased or switched in from another scheme of the Fund are redeemed or switched out after
1 Year from the date of allotment – Nil
Benchmark CRISIL Hybrid 50 + 50 - Moderate Index

Fund Manager S. Naren & Dharmesh Kakkad (Equity Portion) & Manish Banthia (Debt Portion)

SIP/STP/SWP Available
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The information contained herein is solely for private circulation for reading/understanding of registered advisors/distributors and should not be circulated to investors/prospective investors.
 Annexures

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The information contained herein is solely for private circulation for reading/understanding of registered advisors/distributors and should not be circulated to investors/prospective investors.
Genesis for Selecting the Underlying Scheme/s

EQUITY DEBT

A Newly introduced category which gives

A debt funds for all seasons
exposure to large and mid cap companies

ICICI Prudential Large & Mid cap Fund ICICI Prudential All Seasons Bond Fund
in a New “Avatar”

• Flexibility to invest across market caps -

• Scheme categorized under Dynamic Bond
minimum 35% in Large Cap, 35% in
Fund Category
Mid Cap & can also invest in small cap
companies • Aims to benefit from interest rate movement
• Stability of largecap + Growth through
• Dynamically managed portfolio duration
Mid & Small cap
• Aligned investment horizon of the scheme
and the FoF scheme

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The asset allocation and investment strategy will be as per Scheme Information Document. The information contained herein is solely for private circulation for reading/understanding of registered 31
advisors/distributors and should not be circulated to investors/prospective investors.
Underlying Scheme: Equity

ICICI Prudential Large & Midcap Fund – An open ended equity fund investing in large and midcap companies

Scheme Characteristics Scheme Details

Large cap companies are selected from the top

100 companies based on market capitalisation
AUM:
Rs. 3060.5 crs as on March 31,
2019
Mid-caps represent business entities with higher
growth potential over the long-term
Fund Manager:
S. Naren and Prakash Gaurav Goel
Sector agnostic. Adoption of counter-cyclical
approach to investing

Exit Load:
Within 1 month from allotment – 1% More than
A mix of top down and bottom up approach in 1 month from allotment - Nil
stock selection.

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The asset allocation and investment strategy will be as per Scheme Information Document. The information contained herein is solely for private circulation for reading/understanding of registered
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advisors/distributors and should not be circulated to investors/prospective investors.
Underlying Scheme - Debt

ICICI Prudential All Seasons Bond Fund – An open ended dynamic debt scheme that invest across duration
Scheme Characteristics Scheme Details

Invests predominantly in a high-rated

Instrument corporate bonds and government securities
with reasonable secondary market liquidity
AUM:
Rs. 2268.02 crs as on Mar 31, 2019

Dynamic Modified duration is maintained in a range

Duration of 1-10 years based on an in-house model.

Fund Manager:
Manish B and Anuj Tagra
All weather Seeks to provide reasonable returns in all
scheme market conditions

Exit Load:
Within 1 month from allotment – 0.25% More than
1 month from allotment - Nil

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The asset allocation and investment strategy will be as per Scheme Information Document. The information contained herein is solely for private circulation for reading/understanding of registered 33
advisors/distributors and should not be circulated to investors/prospective investors.
Riskometer

ICICI Prudential Asset Allocator Fund (An open ended fund of funds scheme investing in equity oriented
schemes, debt oriented schemes and gold ETFs/ schemes) is suitable for investors who are seeking*:
Moderate
• Long Term wealth creation Investors understand
that their principal will
• An open ended fund of funds scheme investing in equity oriented schemes, debt oriented schemes and gold ETF/schemes. be at Moderately high
risk

LOW HIGH
*Investors should consult their financial advisors if in doubt about whether the product is suitable for them.

ICICI Prudential Large & Mid cap Fund ((erstwhile ICICI Prudential Top 100 Fund)(An open ended equity scheme
investing in both large cap and mid cap stocks.) is suitable for investors who are seeking*: Moderate
Investors understand
• Long Term wealth creation that their principal will
• An open ended equity scheme investing in both large cap and mid cap stocks. be at Moderately high
risk

*Investors should consult their financial advisors if in doubt about whether the product is suitable for them. LOW HIGH

ICICI Prudential All Seasons Bond Fund (An open ended dynamic debt scheme investing across duration.) Is suit-
able for investors who are seeking*:
Moderate
• All duration savings Investors understand
that their principal will
• A debt scheme that invests in debt and money market instruments with a view to maximize income while maintaining optimum balance be at Moderate risk
of yield, safety and liquidity
LOW HIGH
*Investors should consult their financial advisors if in doubt about whether the product is suitable for them.

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The information contained herein is solely for private circulation for reading/understanding of registered advisors/distributors and should not be circulated to investors / prospective investors..
Disclaimers

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.
All figures and other data given in this document are dated. The same may or may not be relevant at a future date. The AMC takes no responsibility of updating any data/information in this material
from time to time. The information shall not be altered in any way, transmitted to, copied or distributed, in part or in whole, to any other person or to the media or reproduced in any form, without prior
written consent of ICICI Prudential Asset Management Company Limited. Prospective investors are advised to consult their own legal, tax and financial advisors to determine possible tax, legal and other
financial implication or consequence of subscribing to the units of ICICI Prudential Mutual Fund. Past Performance may or may not be sustained in future.

Disclaimer: In the preparation of the material contained in this document, ICICI Prudential Asset Management Company Ltd. (the AMC) has used information that is publicly available, including
information developed in-house. The stock(s)/sector(s) mentioned in this slide do not constitute any recommendation and ICICI Prudential Mutual Fund may or may not have any future position in this
stock(s). Some of the material used in the document may have been obtained from members/persons other than the AMC and/or its affiliates and which may have been made available to the AMC and/or
to its affiliates. Information gathered and material used in this document is believed to be from reliable sources. The AMC however does not warrant the accuracy, reasonableness and / or completeness
of any information. We have included statements / opinions / recommendations in this document, which contain words, or phrases such as “will”, “expect”, “should”, “believe” and similar expressions
or variations of such expressions, that are “forward looking statements”. Actual results may differ materially from those suggested by the forward looking statements due to risk or uncertainties
associated with our expectations with respect to, but not limited to, exposure to market risks, general economic and political conditions in India and other countries globally, which have an impact on
our services and / or investments, the monetary and interest policies of India, inflation, deflation, unanticipated turbulence in interest rates, foreign exchange rates, equity prices or other rates or prices
etc. ICICI Prudential Asset Management Company Limited (including its affiliates), the Mutual Fund, The Trust and any of its officers, directors, personnel and employees, shall not liable for any loss,
damage of any nature, including but not limited to direct, indirect, punitive, special, exemplary, consequential, as also any loss of profit in any way arising from the use of this material in any manner.
Further, the information contained herein should not be construed as forecast or promise or investment advice. The recipient alone shall be fully responsible/are liable for any decision taken on this
material. 35
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The information contained herein is solely for private circulation for reading/understanding of registered advisors/distributors and should not be circulated to investors / prospective investors.