For Sales & Marketing:

How to increase registrations for virtual events?

A virtual engagement strategy is one of the best methods to reach your

target audience. It helps you to always connect with your prospects and
customers around the world. However, the success lies in how well you
attract your audience to attend these events.

Try the following:

1. Start promoting 2-3 months before the event date.

2. Have a compelling event registration site and help your audience
register quickly & easily.
3. Use email marketing campaigns, newsletters and other sources to
attract audience.
4. Make the best use of social media. Create a Facebook fan page or
event invitation in LinkedIn, tweet using hashtags and launch a
YouTube channel.
5. Keep promoting the event because a lot of people register on the
previous day and on the event date.

Fastest way to capture contacts from LinkedIn

Social networking sites such as LinkedIn is one of the major sources of free
business leads. It helps you to build targeted prospect lists based on title,
company and groups, etc. However, manually copy-pasting the contact
information from LinkedIn search results to your Excel spreadsheet/CSV
consumes a lot of time and effort.

ListGrabber with LinkedIn macro enables you to instantly capture contacts

from any LinkedIn search page including people search, group member
search, events attendees search and answers & discussion pages.

The macro quickly and accurately extracts email addresses, phone numbers
and Twitter handles from the profiles and even extracts the LinkedIn region
and automatically fills in the City, State and Country. ListGrabber enables
you to check for duplicates before transferring the contacts to your Excel
sheet/CSV.

Download the free trial of ListGrabber and contact our sales specialist Vas to
get the macro. To order, contact Vas at (408) 516-4566 or email
vas@egrabber.com.
Balance your B2B marketing budget and maximize sales

One of the best ways to maximize your B2B sales is to have a balanced
marketing budget. Studies reveal that a lot of B2B companies, despite
spending heavily, were unable to get the expected returns.

When analyzed further, it was found that there was an imbalance in their
marketing budget. About 75% of their marketing budget was targeted at the
user/purchasing level, 15% at the influencer level and a mere 10% at the
decision maker level.

But top companies that performed exceedingly well had a balanced

marketing budget. They spent 35% at the user/purchasing level, 35% at the
influencer level and 30% at the decision maker level. The key to success is
decision makers. So it is essential for B2B marketers to balance their
marketing budget and target decision makers to maximize sales.

For Recruiters:

Google search script to search by ZIP code radius

Did you know that you can search resumes on Google by ZIP code radius?
The Google search syntax is as follows:

Keyword (intitle:resume OR inurl:resume) -job -jobs -sample -samples

–“resume service” <Start ZIP>..<End ZIP> (State)

For example, if you want to find PHP programmers within 5 mile radius of
95129 in CA, the Google search string will be:

PHP (intitle:resume OR inurl:resume) -job -jobs -sample -samples -”resume

service” 94086..95130 (CA OR California)

Note: You can use http://maps.huge.info/zipcolors.htm to find the ZIP code

range. It displays all ZIP codes within the specified radius sorted from low to
high.

Three things that qualify a candidate

There are a lot of factors that make a candidate qualified but here are three
important things that you need to look for while qualifying a candidate:

1. Competency – This is the most primary thing a candidate should have

– the base-level knowledge for a job position. You can measure the
competency levels by testing them during the interview.
2. Skills – Identify the skills that enable your employees to succeed at
work and look for those skills in your candidates. However, skills differ
according to the job position.
 3. Cultural Fit – This is the most important factor because a cultural
mismatch can lead to productivity issues. So look for candidates that
fit into your organizational culture.

Quickest Way to Grab Resumes from Search Engine Results

ResumeGrabber is a powerful Resume Import Tool that allows you to capture

resumes and candidate contact information from search engine results –
Google, Yahoo, Bing, etc.

To grab resumes, simply point to the source of resumes and click on

ResumeGrabber. The software will automatically extract name, address,
email, phone number and other candidate contact details and enter them,
along with the resume, into your database.

With ResumeGrabber you can save 90% of the time you would normally
spend in manually copy-pasting resume details. Click here to download your
10-day free-trial version of ResumeGrabber today.

Resources you can use – LogJobs

LogJobs is a niche job board that is dedicated exclusively to logistics and

supply chain professionals. It offers job seekers & employers new ways to
reach each other and stay connected through the most popular social
networking sites such as Twitter, LinkedIn and Facebook, etc. LogJobs has
considerable reach within the logistics community, and more than just being
a job board, it brings more visibility and exposure for job seekers who visit
their website.

http://www.logjobs.com/