About the Study

Compares and contrasts worker views with those of

What C-suite and senior decision makers across nine sectors

Health on Demand Who 2,000

Workers
Where India

Comprehensive study reveals values, needs, desires, and

trepidations of workers – and employers – when it comes
100
Senior Decision
to the future of health in general and the role of digital Makers
health in particular.

Designed to help companies make critical health care Fielded in

When June 2019
investment decisions over the next five years.

Six Key Findings and Implications

Strong Business Case for Digital Health
1 Implication:
Digital health and
well-being solutions
39% 83% 94% will be of increasing
importance in
of workers say they are of employers believe an investment in of employers are retaining,
much less/less likely to digital health and well-being solutions very/somewhat
move elsewhere if their will have a positive impact on staff likely to invest more
engaging and
employer promotes or in digital health in energizing workers
energy levels and 8/10 believe
sponsors digital health promoting or sponsoring digital health the next five years
solutions in the workplace solutions will aid staff retention

Workers Value Patient-Centered Solutions

2 Out of a list of 15 digital health innovations, these three were rated valuable by the most workers Implication:
For workers, digital
health solutions
69% 68% 64% have a clear role
in facilitating
App that helps find the App that helps find Portable and personalized
right doctor or medical an expert doctor electronic individual
health care
care when and where anywhere in the and family medical
needed world records

Low Barriers to Adoption; High Demand for a

3 High Trust in Employers 5 Pro-Health Culture
Implication: Implication:
Workers are Workers value a
surprisingly willing to pro-health work
84% share health data to culture – which has
receive higher quality, workers agree on the important
42%
more personalized need for a more implications for digital
and convenient care favorable work
of workers have some or a great deal of trust in health solutions
environment for health
their employer’s ability to keep their personal
health information secure

Four Different Worker Stark Differences Between

4 Segments to Engage 6 Growth & Mature Markets

43% 45% 11% 1%

81% 54%
of growth market of growth market Implication:
Implication: respondents report respondents say
More workers in
Unique worker greater confidence they are much
in the digital and less/less likely to growth markets are
segments have
well-being solutions move elsewhere ready for digital
Sign Impress Get Me Not
different attitudes
from employers health now, but
Me Up Me Comfortable For Me towards health
across all markets,
Distinguished by attitudes towards digital
innovation and vs. workers are open to
require tailored
health innovations; level of confidence in
approaches
vs. digital solutions that
employer-sponsored digital heath solutions; address their needs
and the likelihood of staying with an employer
offering these solutions
27%
48%
of those in mature
markets - if their
About half of workers are in Impress Me – the of mature market employer promotes
group that's most eager to try digital health respondents or sponsors digital
solutions offered at work health solutions