THE

CHA
NA
KYA INTERNATIONAL
celebrates MEN'S DAY
 To create an experiential property
marking the celebration of International
Men's Day 2019 at DLF Chanakya Mall,
in collaboration with Perona, Montblanc,
Rolex, Brunello Cucinelli, Diesel, Ralph
Brief

lauren, Brooke and Carter.

To create an engaging
evening by combining music, art,
fashion, installations, without losing out
on the essence of International Men's
Day.
WHY?
Understand the true essence of
International Mens Day.

Contents
HOW?
How are we going to celebrate it?

WHAT?
What will be the core concept or
the big idea behind the
International Mens Day
Celebration 2019.
 DATE OF INITI ATION
19th November 1999

REASON OF CELEBRATION

WHY? To initiate conversation on taboo

topics like:-
Men's mental health
Male suicide
stereotyping against men, etc.
By doing away with stereotypical
notions about what men do or
what men don’t do

By building a safe space where

men can talk without being
judged for being too emotional HOW?
"By celebrating real men in the
contemporary world and by
celebrating their brotherhood."
 CONCEPT
The Big Idea

EVENT
What? When? How?

WHAT? COLLABORATI ONS

Food and Beverage, Media,
Entertainment etc.

INVITEES
Celebrities, social activists, influencers
The Big
Idea welcome to the
 Concept
GENTLEMEN' S CLUB

"Twist on Classic"  being at the heart of the concept,

the gentlemen's club is a safe space that celebrates real
gentlemen and their brotherhood. A modern take on the
typical image of a Gentlemen's Club. It stands for a
group of people that live by a gentlemen’s code that
defines what it means to be a gentleman in today’s
world. A code that does away with patriarchy and
believes in the strength of vulnerability and gender
equality. A code that distinctly lays down seven
characteristics that every gentleman must posses and
six laws that each of them must live by!
An experiential property that helps you
take a walk through the life of a
gentleman.

The property will be a small depiction of

a gentleman's house with seven
interactive spaces.

Event
Each room displaying a new brand and
introducing people to a new
characteristic that every gentleman
must inculcate.

Starting from the court room and

ending at the speakeasy bar where the
actual gentlemen's club where the
celebration takes place.
 With each passing room the user gets
exposed to a new characterstic and
imbibes a new code only to ultimately
emerge as a perfect gentleman and join
the club!
Event

Wondering how to enter this secret

club? The entry to the club will require a
pass code like any other secret club.

Make a confession at a booth about one

stereotype that you wish to fight this
year! Voila you're in!
GENTLEMEN'S CODE
A physical copy of the book.

What's in the room?

CELEBRATED STORI ES
Photos and journeys of celebrated
gentlemen in the contemporary
world.

AV CONTENT
A narrator taking you through one
code at a time.

NARRATIVE
All of these backed by a strong narrative.
 Journey Map

Court Gaming Passage

Living
Hanging Study Bedroom Kitchen
room space
Room

Speakeasy
 Court hanging area
01
#one

Humane
"Be the man humanity needs!"
 02 #two

Integrity
"Be a man who does the
right thing even when
noone is watching."

Study
 03
#three

Enduring
"Be a man who expects
more from himself than
the world expects from
him." Gaming area
 04
#four

Admirable
"Be a man of principles,
strength and class."

Living Space
 05
#five

Vulnerable
"Believe in the power of
vulnerability."

Bedroom
Kitchen
06 #six

Resilient
Add a little bit of body text
"Be resilient! Never let the
influences of the world affect
your morals and who you
are."
 07
#seven

Perfectionist
"Be the best version of
you!"

Passage
SPEAKEASY
Mood and Feel
PHOTOOP OPTIONS
Plexi Glass Editorial style
photo booth customized to
the T to the Gentlemen's
club theme.

CUSTOMISED
GENTLEMEN'S CODE
A printed copy of the
Gentlemen's code wih a
customized picture.
PHOTOOP
OPTIONS
MERCHANDISE

Event
Collabor
ations
 Entertainment Beverage
COLLABORATIONS
X
Twist on Classic

Food

UNK: The Radha Thomas esemble Chivas Regal Cafe C

COLLABORATIONS
Invitees
COLLABORATIONS

CELEBRITIES
Farhan Akhtar

INFLUENCERS
Rohan Joshi, Ankush Bahuguna,
Siddhart Batra, Kusha Kapila

SOCIAL ACTIVI STS

Deepika Bharadwaj
Thank you
for the opportunity!
 Get in touch with me
EMAIL

INSTAGRAM

+91 9820839206

-Presentation by Shashanka
Chaudhari