Professional Documents
Culture Documents
Team effectiveness
For a team to develop and be effective, its members to must find productive ways to both elicit
and manage individual and subgroup differences.
The group must navigate this troublesome phase successfully to evolve toward more productive
phases of development.
And to utilize them creatively to gain the team’s objectives
For example, going from a production – driven to a marketing - driven focus or moving toward
total quality, fundamental shift in organizational culture must occur
Poses a major challenge for most organizations because of the ambiguity involved and the
enormity of the task
But to encourage employees to contribute, to take a fresh look, and to continuously evolve