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To cite this article: Shou-Wei Chen & Jui-Chen Peng (2019): Determinants of frontline employee
engagement and their influence on service performance, The International Journal of Human
Resource Management, DOI: 10.1080/09585192.2018.1505764
Article views: 5
ABSTRACT KEYWORDS
This quantitative study explores the antecedents of service Work engagement; servant
employees’ work engagement and the impacts of these leadership; psychological
antecedents, from the perspective of positive organizational capital; service performance;
frontline service employee
behavior and the job demands-resources model. Survey
data were collected from frontline service employees and
managers at selected branches of a chain restaurant in
Northern Taiwan. Hierarchical linear modeling revealed that
frontline employees’ psychological capital mediated the
positive relationship between branch managers’ servant
leadership and employees’ work engagement. Moreover,
nonmanagerial employees’ work engagement mediated the
relationship between their psychological capital and their
service performance. The implications of this study for the-
ory and practice are discussed, along with possible direc-
tions for future research.
Introduction
Work engagement, which at its maximum implies that employees com-
pletely dedicate themselves to their work, has consistently been the focal
point of discussions about positive organizational behavior (Bakker &
Schaufeli, 2008). It is defined as a positive and proactive state of mind in
which individuals actively pursue and achieve their goals and aspirations
while demonstrating work-related vigor, dedication, and absorption
(Schaufeli, Salanova, Gonzalez-Roma, & Bakker, 2002). The relevant
management literature suggests that more engaged employees will deliver
higher task- and contextual performance and superior customer service
(Christian, Garza, & Slaughter, 2011; Menguc, Auh, Fisher, & Haddad,
2013; Rich, Lepine, & Crawford, 2010). As the service sector continues to
grow, and increasingly to dominate economic activity in developed coun-
tries, frontline employees’ boundary-spanning roles mean that their
Store Level
Data
Servant Employees
Leadership
Managers
Employee Level
Literature review
Cross-level antecedents of frontline service employees’ work engagement
As noted above, work engagement—the degree to which members of an
organization harness themselves to their work-role performances—can be
subdivided into three attributes. Vigor, implies abundant vitality and
THE INTERNATIONAL JOURNAL OF HUMAN RESOURCE MANAGEMENT 5
trust and emotional security, which in turn helps increase their work
engagement (Kahn, 1990).
A sense of accomplishment does not come easily for frontline service
employees in the food-service industry, due to the many complexities
and trivial details inherent in their work and their frequent contact with
customers. Nevertheless, even in this sector, servant leaders can empower
employees by allowing them to make decisions autonomously through
information acquisition and self-reflection, thus allowing them to experi-
ence higher levels of accountability and feelings of accomplishment. In
other words, if employees are given opportunities to recognize their
work’s meaning and the value created by it, they will devote even more
energy, awareness, and commitment to it (Xanthopoulou et al. 2009).
Lastly, in workplace communities, servant leaders emphasize goals and
provide guidance and advice to employees in a variety of roles; this man-
agerial feedback represents a job resource for those team members who
receive it, which in turn helps them devote themselves more deeply to
their job responsibilities (Menguc et al. 2013). Accordingly, we propose
the following hypothesis:
H1: Branch-level servant leadership will be positively related to frontline
restaurant employees’ work engagement.
et al. (2007a) argued that the four sub-constructs of positive PsyCap can
trigger a synergistic agentic capacity through a process of mutual influ-
ence and stimulation. Hence, these sub-constructs should form a second-
order core construct whose antecedents and consequences are susceptible
to empirical examination. Accordingly, using the four sub-constructs of
positive PsyCap, we created a high-level core indicator that could be
used to examine the mediating role played by these constructs in the
relationship between branch-level servant leadership and employees’
work engagement.
In theory, branch-level servant leaders should provide internal train-
ing, based on company-level training plans, that will improve their front-
line employees’ work-related knowledge, skills, and capabilities, actuate
their potential, and help them realize their career goals; and as such, this
type of leadership will tend strengthen the employees’ PsyCap attributes
of hope and self-efficacy (Walumbwa, Peterson, Avolio, & Hartnell,
2010). Meanwhile, to strengthen employees’ optimism as well as hope,
servant leaders can create a work atmosphere marked by fairness and
ethical behavior at their branch locations; take account of employees’
feelings; and listen to and adopt their suggestions. This will also allow
frontline employees recognize their important role in realizing the organ-
ization’s goals. Furthermore, to strengthen employees’ confidence and
hope, a servant leader can set goals for their employees, engage in in-
depth discussions with them to finalize solutions, and provide profes-
sional guidance customized to their individual capabilities, to empower
them to overcome difficulties and reach their goals (van Dierendonck,
2011). And to increase frontline employees’ trust in the organization’s
leadership, servant leaders can provide useful resources by tailoring feed-
back to their employees’ individual qualities and needs; maximize face-
to-face communication; and building sound interpersonal leader-follower
relationships (Liden et al., 2008). Such servant-leader behaviors are likely
to motivate employees to create sound contingency plans in the expect-
ation that they will receive managerial support when facing adversity,
further increasing employees’ resilience.
Based on the above analysis, we expect that branch-level servant lead-
ership can increase employees’ overall PsyCap by boosting all four of
their positive psychological states. Accordingly:
H2: Servant leadership at the branch level will be positively related to frontline
restuarant employees’ PsyCap.
Based on the JD-R model, personal resources (i.e., PsyCap) may dir-
ectly or indirectly lead to work engagement, especially in service-sector
organizations. This is because frontline service personnel often need to
8 S-W. CHEN AND J-C. PENG
individuals’ own internal resources can help them to acquire other types
of resources (Hobfoll, 1989). As noted above, due to their self-efficacy,
optimism, and hope, employees with ample PsyCap will be less affected
than others by setbacks, and indeed may respond positively to adversity.
This suggests that frontline service-industry employees with high levels
of PsyCap will believe that they already possess the professional skills
required to perform their tasks (self-efficacy), persevere in providing
quality service, and feel confident about completing their missions and
delivering excellent service performance (hope, optimism).
In theory (Luthans, Avolio, Walumbwa, & Li, 2005), an abundance of
PsyCap will help frontline employees at branch locations establish their
own psychological resources and respond to various service-related work
challenges. In turn, high levels of such psychological resources can
strengthen their positive emotional states and their motivation to serve
(i.e., improve their work engagement). Highly engaged frontline service
employees will possess firm and strong ambitions; devote their energy,
passion, and physical strength to work-related tasks; and deliver a high
level of service performance (Rich et al., 2010). Hence, we propose the
following hypothesis:
H4: Work engagement at the individual employee level mediates the relationship
between PsyCap and service performance.
Methodology
Sample and procedures
The participants in the current research were frontline service employees
and their direct supervisors at 89 branches of a chain restaurant in
Northern Taiwan. In this chain, the training and cultivation of frontline
service employees was scenario-based, and aimed at stimulating their
growth; and employees deemed to have high potential were given more
rigorous training to enhance their resilience. In all employees, the com-
pany strove to break through self-imposed frameworks by cultivating
employees’ positive attitudes, as a means of building service talent pools.
In addition, the company cultivated senior management through internal
entrepreneurship (e.g., the Lion King Project). Therefore, the frontline
service employees of this restaurant chain’s various branches were suit-
able as subjects for exploring the antecedents of service performance,
personal positive psychological characteristics, and servant leadership
style; and as such, this study meets the criteria of theoretical and prac-
tical significance proposed by Karatepe and Talebzadeh (2016).
THE INTERNATIONAL JOURNAL OF HUMAN RESOURCE MANAGEMENT 11
Measures
All items in the survey were answered via a seven-point Likert scale with
values ranging from 1 (strongly disagree) to 7 (strongly agree), with the
exception of the work-engagement and control variables.
Servant leadership
Servant leadership was measured using the 14-item scale developed by
Ehrhart (2004). Sample items include ‘My supervisor creates a sense of
community among employees’ and ‘My supervisor tries to find ways to
help subordinates reach their potential.’ Servant leadership at the branch
level was measured using a ‘direct consensus model’ (Chan, 1998) that
aggregated the data collected from frontline employees. Within-branch
average inter-rater agreement (rwg), intraclass correlation, and the stabil-
ity of branch-level means were .95, .41, and .81, respectively, confirming
the validity of this approach for deriving branch-level results (Bryk &
Raudenbush, 1992). The coefficient a for this scale is .96.
12 S-W. CHEN AND J-C. PENG
Psychological capital
Measurement of frontline employees’ PsyCap relied on the scale devel-
oped by Luthans et al. (2007b), which includes four sub-constructs—self-
efficacy, hope, optimism, and resilience—each measured by six items. A
representative item for self-efficacy is, ‘I feel confident in representing
my work area in meetings with management’. The hope items include
the statement, ‘I can think of many ways to reach my current work
goals’. An optimism item is, ‘I always look at the bright side of things’;
and a resilience item is, ‘I usually take stressful things at work in stride.’
The current study also created a second-order core construct using these
four PsyCap sub-constructs, based on Luthans et al.’s (2007b) recom-
mendations. The coefficient a for this scale is .89.
Work engagement
Work engagement was assessed using the validated nine-item version of
the Utrecht Work Engagement Scale (Schaufeli, Bakker, & Salanova,
2006), which covers three sub-constructs, each measured by three items:
vigor (including the statement, ‘At my job I feel strong and vigorous’);
dedication (‘I am enthusiastic about my job’); and absorption (‘I am
immersed in my work’). All work-engagement items were scored on a
seven-point Likert scale, with values ranging from 1 (never) to 7
(always). The coefficient a for this scale is .94.
Service performance
Adopting Salanova et al.’s (2005) study design, the current research used
a six-item composite of two scales—one covering empathy and the other,
service-provider performance—to measure frontline employees’ service
performance. The three items measuring empathy include, ‘This
employee is able to “tune in” to each specific customer.’ The three items
for service-provider performance include, ‘This employee does more
than usual for customers.’ The coefficient a for the service performance
scale is .93.
Control variables
The variable store-level service climate was controlled, as previous studies
have demonstrated that service climate partially mediates the relationship
between transformational leadership at the work-unit level and employee
service performance (Liao & Chuang 2007). Service climate was meas-
ured using the four-item scale developed by Salanova et al. (2005), which
includes the statement, ‘Employees receive recognition and rewards for
the delivery of superior work and service.’ Cronbach’s alpha was a ¼ .86.
THE INTERNATIONAL JOURNAL OF HUMAN RESOURCE MANAGEMENT 13
Analysis strategy
Given the multilevel theoretical framework and data structure employed
in this study, the hypotheses were tested using hierarchical linear model-
ing (HLM) and the multilevel mediation model developed by Zhang,
Zyphur, and Preacher (2009). The first step of this testing examined
whether the dependent variable (work engagement) could be explained
by the team-level independent variable (branch-level servant leadership).
The second step examined whether the mediator (PsyCap) could be
explained by the team-level independent variable; and the third step
examined whether the effects of the mediator (at the individual level)
and the team-level variable on the dependent variable were statistically
significant, when the team-level independent variable was controlled. The
steps recommended by Board and Kneey (1988) for testing the individ-
ual-level mediating variable were followed.
Results
Descriptive statistics and correlation coefficients for all study variables
are provided in Table 1.
Psychological
Capital
λ = .76 λ = .77
t = 9.40
λ = .84 λ = .34
t = 9.44 t = 5.51
.67 .69 .70 .69 .77 .73 .78 .80 .79 .73 .74 .58 .81 .91 .67 .61
E1 E2 E3 E4 E5 E6 H1 H2 H3 H4 R1 R2 R3 O1 O2 O3
Work
Engagement
λ = .90
λ = .97 λ = .80 t = 17. 37
t = 14. 94
Figure 2. Second-order confirmatory factor analyses. All loadings are statistically significant
at p < .01.
square roots of the average variance extracted for each of the constructs
were greater than the off-diagonal elements, indicating that discriminant
validity was achieved.
Practical implications
The results of the current study indicate that branch-level servant leader-
ship can strengthen frontline service employees’ work engagement and
positive PsyCap, and in turn, their service performance. Hence, they
imply that branch-level leaders should conduct timely examinations of
whether their leadership style truly reflects the central notions of servant
leadership: caring for employees, providing them with support and guid-
ance, and encouraging their individual growth, with sincerity and dedica-
tion. If inspired by their leaders’ service spirit and the example set by
their service behaviors and attitudes, frontline service employees will be
able to devote their full attention to providing excellent customer service
and delivering the best service performance that they can. Thus, service
organizations and their management should (1) incorporate servant lead-
ership into training plans for branch-level managers and (2) establish
assessment methods aimed at identifying promising servant-leaders (e.g.,
using situational interviews). When coupled with individual personality
traits such as honesty, integrity, and trust, a servant-leadership orienta-
tion will enable a manager to empower his or her team, not merely
through vision or pioneering spirit, but via the ability to appreciate
others, and to take moral responsibility toward the business, its team
members, and its shareholders. Acting as role models for the staff in
their branches, servant leaders create a work atmosphere in which the
needs of the staff are met and cared for, and their development is
THE INTERNATIONAL JOURNAL OF HUMAN RESOURCE MANAGEMENT 19
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