- Summary of the 2 brands

- About the product

- Reasons of failure

Questions:

1) Their ads were only Army specific. Target was not defined well.

2) The promotions were not serious enough.

The technology was not described properly and the customers found it to be a complex
product. Customers did not want to buy the product even after getting discounts because
the product was not positioned well at the initial stages.

3) Target specific advertisements

Collab with brands like thrillophilia to increase brand value
Sales offers:
- Trekking and holiday seasonal discounts
- Offers based on the group size (5 + 1)
R&D
- Different designs for different capacities (1 ltr and 5 ltrs)
Retailers:
- First order of n number of items, next n items will be shipped at lower costs
Stories and experiences:
- Customers will share their experiences on Thrillophillia’s website/ social media pages and
promote the product.
- Celebrity endorsement

Competition:

4) No
Door-to-door is expensive
Targeted advertisements through digital marketing
COVID regulations
For queries, demo ads on TV, social media and website.
Chatbot facility on the web pages
Video call option to show the demo
User generated content is more reliable