Professional Documents
Culture Documents
Maketing Mix
Maketing Mix
➢ Customer are not satisfied with a purchase you may returns the
product for a replacement or a refund with in 30day’s.
PRICING:
Discount pricing strategy.
Accepts coupons.
Competitive price.
Comparable cost.
What else…
▪Value pricing EDLP more than 2000 product below pricing.
▪Product bundle pricing.
▪Promotional pricing. (Buy one get one free).
▪Special events pricing. (Diwali, Dhanteresh).
▪Measure taken to reduce of supply chain thereby.
▪Purchase directly from farmers which is in turn sent to
distribution centre.
▪Two times supply of vegetable and fruits daily to ensure
fresh.
▪Give to higher margin most of staples are under its own
Membership card to benefit the consumer if
consumer make a member purchase to goods got to
point
Private level brand name.
Accept coupons.
Competitive price.
Advertising:
➢ Advertisement in Tata yellow pages, MTNL
telephone directory and through just dial.
➢ Billboard outside the store.
➢ Providing carry bags including brand names & logo.
➢ Print or broadcast ads with the help of National and
Local Newspaper.
Sales Promotion:
➢The main idea behind every effort is to make a bulk purchase.
➢Saturday and Sunday are considered as discount and scheme
day.
➢Two types of offer:
1. BOGO
2. BXGY
➢Rebates and Premiums focusing on bill value.
➢Auto material inside the store including the latest promotions
& offers.
➢Point of Purchase displays are used at reliance fresh to
communicate the benefits of a product.
➢Festive season special offers.
➢Live announcement & Spot discount.
Cont….
➢Reliance Fresh Membership Cards.
➢Social events & store tour.
➢Providing gifts- free goods.