Submitted by :::: MEHAR AwAIZ

Submitted to ::::SIR SYED ABID Ali ShAh

Roll no :::: 429
Semester ::::: BS LLb part/1

Khayber law college

university of Peshawar
ACKNOWLEDGEMENT
I would like to thank to my Allah Pak and his
Prophet Hazart Muhammad ( SAW ) it is of his
blessing i am able to Finish this assignment
All the time to search this idea and clues
regarding this topic is my effort Therefor i will
like to thankfull to everyone at the first i am
thankfull to my parents for always praying for
my better future and always supporting me
secondly i like to thanks to my sister who help
me to complete thiss assignment At last special
thanks to our sociology Sir SYED ABID ALI SHAH
for guiding me and helping me time to time i
will also thanks to my classmates and friends
for supporting me
I HOPE MY ASSIGNMENT WILL WORTH MY
EFFORT Thank you
Table Of content

1:-Starification and inequality

2:-compare starification and

advertisement
Topic introduction

Starification:-
The Origins of Social Stratification
 All modern societies are Stratified,
arranged hierarchically into layers due
to an unequal distribution of socities had
no social stratification because all
members had to produce food and
share it.
 Stratification arose with Job
Specialization that began in pastoral and
horticulture societies. Not everyone in
the society needed to be involved in
food production.
 Rise of industrialized societies led to
increased stratification as the difference
between the haves and the have-nots
grew.
 Some improvement in working
conditions created a Middle Class.
 New technologies created a new social
group, Skilled Workers.
 The new technology used in
postindustrial societies contributed to
increased worldwide stratification.

Historical
Stratification
Categories
 Historical stratification systems
include Slavery, The Estate System,
and Indentured Servitude.
 Slavery is a system of stratification in
which one person owns another.
 The Estate System, prevalent in the
Middle Ages, was a three-tiered system
composed of the Nobility, Clergy,
and Commoners.
 Some commoners sought new
opportunities in the New World and
agreed to Indentured Servitude to get
there. Unlike slavery, in which the
enslaved have no choice, indentured
servants agree to sell their bodies or
labor to someone for a specified period
of time.

Modern Stratification
Systems
Slavery still exists as a stratification system.
The Caste system is based on Ascribed
Status, which is a condition of birth, and
allows little or no possibility for mobility.
India’s caste system is based on a belief in
Reincarnation, the belief that while the
physical body dies, the soul of a person is
immortal and goes on to be reborn into
another body.
People in castes must marry within their
own caste. This practice is known as
Endogamy.
Social Mobility is an important
characteristic of the Class system, which is
based on Achieved Status.
The United States has a class system of
stratification.
Theories of
Stratification
 Karl Marx argued that there were only
two classes of people in any capitalist
society: the Bourgeoisie and
the Proletariat. He believed that the
proletariat would eventually realize they
were being exploited by the bourgeoisie
and would rise up in revolution.
 Max Weber argued that owning property
was only part of determining a person’s
social class. Power and Prestige were
equally important.
 Kingsley Davis and Wilbert
Moore believed that stratification served
an important function for society. It
provided greater rewards to people
willing to take more complex jobs.
 Melvin Tumin disagreed, arguing that all
societies are not Meritocracies, systems
of stratification in which positions are
given according to individual
merit. Gender and a
family’s Wealth contribute to social
class.

Inequality:-
Social inequality occurs when resources in a
given society are distributed unevenly,
typically through norms of allocation, that
engender specific patterns along lines of the
differentiation preference of access of social
goods in the society brought about by
power, religion, kinship, prestige, race,
ethnicity, gender, age, sexual orientation,
and class. Social inequality usually implies
to the lack of equality of outcome, but may
alternatively be conceptualized in terms of
the lack of equality of access to opportunity
compare startification
and advertisement
Advertisers for many goods and services often
frame their rhetorical appeals—their strategies
of persuasion—in terms of audiences who are
presumed to belong to a particular, often
loosely defined, social class. Frequently, these
appeals rely on stereotypical qualities
associated with various socioeconomic classes.
For example, an advertisement for an
expensive women’s pant suit may appear in a
magazine like Vogue (generally regarded as
appealing to an upper-middle-class or upper-
class audience) and may feature a svelte,
glamorous model unlikely to grace the pages of
a flyer for Walmart (generally regarded as
appealing to a lower-middle-class or working-
class audience). Rhetorical appeals can work on
many socioeconomic levels. A relatively
expensive perfume like Chanel N° 5 may appeal
to members of the lower-middle or working
class as a symbol of upward mobility. When
analyzing an ad, you might pay close attention
to how the ad appeals to you based upon
assumptions regarding your socioeconomic
status: What rhetorical moves (e.g., tone,
composition, dialogue) enact those appeals?
Take, for example, Honda’s “Impossible Dream”
commercial:
Reference
Caves, R. W. (2004). Encyclopedia of the City.
Routledge. ISBN 9780415252256.
Wade, Robert H. (2014). "The Piketty
phenomenon and the future of inequality"
(PDF). Real World Economics Review (69–7): 2–
17. Retrieved 26 June 2017.
The End