Trainer - Malleswari N Date - 20-01-2021 Time: 3.

30pm to 5pm

Topics covered

● Why Brands
● Types of Brand to use for particular asset
● Brand reputation
● From Email Address
● To Email Address
● Unsubscribe list
● MxToolBox
● Email Verifier
● Installation of macro in Excel

Brand: A brand is a name, term, design, symbol or any other feature that identifies one
seller's good or service as distinct from those of other sellers.

Type of Brand :

● Marketing related
● HR related
● Technology related
● Business related
Note : Brand Name should be relevant as per asset value

Brand Reputation : Need to Analysis for Brand Reputation based on clicks on Launch
Campaign. For a brand reputation to be effective, you need to ensure that your email
marketing strategy is helping your customers to feel more familiar with your company.

To the Email Address : An email address identifies an email box to which messages are delivered.

Unsubscribe list : A list of unsubscriber email id. A recipient can click this link to notify you that they
would like to unsubscribe from your emails.

MxToolBox : To check the brand reputation.

Email Verifier : To Check whether email id are active or inactive.