Chapter 4: Methodology of Study

4. Methodology of Study:
This study is focusing on the impact of different motivational tools and techniques which are
in practice for employee retention in Telecom Industry of Bangladesh.

Different literatures show different approaches and methods for this genre of research on
employee satisfaction. From several studies we found that researchers use both qualitative
and quantities approach. In our study we considered qualitive approach.

Qualitative Approach:
In depth interview process is considered as the most suitable exploratory method. In
conducting an in-depth interview, there are several procedures that need to be completed as
explained below:
 Developing an interview guide: The interview guide is functioned as guidance for an
interviewer with an outline to direct the discussion during the interview. The
interview guide consists of several questions designed to collect interviewee’s
experience, view, and opinion related to the topic of employees’ motivation factors.
 Selecting a sample and recruiting participants are selected based on
- Participants must be active employee of the company
- Participants should consist both male and female employee
- Participants should consist both supervisory and non-supervisory level
- Participants should consist both business and support areas
 Conducting the interview: The duration or length of the in-depth interview depends
on the ambience and trust developed between interviewee and interviewer.

A structured questionnaire was designed to determine employee perception and to identify

factors those are more motivational to them according to the ranked order of importance. To
make the questionnaire understandable, it was divided into three parts. The first part of the
questionnaire contained questions regarding employee profile. The second part contained 08
item statements regarding variables that motivate employee performance. These variables are
included in the questionnaire based on literature review. And the third segment was about
current reward and recognition system pursuing by the telecom industry. A five-point Likert
Scale ranging from 1 (strongly disagree) to 5 (strongly agree) was used to measure responses
of both second and third segment of the questionnaire.