AWA

Alexander Watson Associates

AWA Global
Pressure-sensitive Label
Market Study 2017
© 2017 AWA Alexander Watson Associates BV

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GLOBAL
PRESSURE-SENSITIVE LABEL
MARKET STUDY
2017

FOURTH EDITION
1 INTRODUCTION 21
1.1 Methodology 22

1.2 Definitions & Abbreviations 24

2 EXECUTIVE SUMMARY 31
3 LABEL MARKETS 41
3.1 Product Decoration & Identification Technologies 42
3.2 Global Label Market 45

3.3 Pressure-sensitive Label Technologies & Global

Markets 50

4 PRESSURE-SENSITIVE LABEL MARKETS 61

4.1 Pressure-sensitive Labeling 61

4.2 Pressure-sensitive Label Market Structure 63

4.3 Value Chain 66
4.4 Pressure-sensitive Label Market Segmentation 76
4.4.1 Application Categories 76
4.4.2 End-use Market Segmentation 82
4.4.3 Regional Market Segmentation 88
4.4.4 Material Segmentation 89

5 EUROPEAN PRESSURE-SENSITIVE
LABEL MARKET 93
5.1 European Pressure-sensitive Label Market-
Market Structure & Value Chain 95
5.1.1 European Pressure-sensitive Label Market-
Market Structure 95
5.1.2 European Pressure-sensitive Label Market-
Value Chain 97
5.2 European Pressure-sensitive Label Market-
Segmentation 105
5.2.1 European Pressure-sensitive Label Market-
Application Categories 106
5.2.2 European Pressure-sensitive Label Market-
End-use Markets 111
5.2.3 European Pressure-sensitive Label Market-
Materials 114

5 £: . . Alexander Watson Associates

 5.2.4 European Pressure-sensitive Label Market-
Regional Markets 120
5.3 European Pressure-sensitive Label Market -
Trends & Forecasts 122

6 NORTH AMERICAN PRESSURE-

SENSITIVE LABEL MARKET 127
6.1 North American Pressure-sensitive Label
Market - Market Structure & Value Chain 129
6.1.1 North American Pressure-sensitive Label
Market - Market Structure 129
6.1.2 North American Pressure-sensitive Label
Market - Value Chain 131
6.2 North American Pressure-sensitive Label
Market - Segmentation 138
6.2.1 North American Pressure-sensitive Label
Market - Application Categories 138
6.2.2 North American Pressure-sensitive Label
Market - End-use Markets 144
6.2.3 North American Pressure-sensitive Label
Market-Materials 149
6.2.4 North American Pressure-sensitive Label
Market - Regional Markets 155

6.3 North American Pressure-sensitive Label

Market - Trends & Forecasts 157

7 ASIAN PRESSURE-SENSITIVE
LABEL MARKET 163
7.1 Asian Pressure-sensitive Label Market -
Market Structure & Value Chain 165
7.1.1 Asian Pressure-sensitive Label Market-
Market Structure 166
7.1.2 Asian Pressure-sensitive Label Market-
Value Chain 169
7.2 Asian Pressure-sensitive Label Market-
Market Segmentation 175
7.2.1 Asian Pressure-sensitive Label Market-
Application Categories 175
7.2.2 Asian Pressure-sensitive Label Market -
End-use Markets 184

6 © 2017 AWA Alexander Watson Associates

 7.2.3 Asian Pressure-sensitive Label Market-
Materials 188
7.2.4 Asian Pressure-sensitive Label Market-
Regional Markets 191

7.3 Asian Pressure-sensitive Label Market-

Trends & Forecasts 194

SOUTH AMERICAN PRESSURE-

SENSITIVE LABEL MARKET 197
8.1 South American Pressure-sensitive Label
Market - Market Structure & Value Chain 199
8.1.1 South American Pressure-sensitive Label
Market - Market Structure 199
8.1.2 South American Pressure-sensitive Label
Market - Value Chain 203
8.2 South American Pressure-sensitive Label
Market - Segmentation 210
8.2.1 South American Pressure-sensitive Label
Market - Application Categories 211
8.2.2 South American Pressure-sensitive Labe!
Market - End-use Markets 216
8.2.3 South American Pressure-sensitive Label
Market - Materials 219
8.2.4 South American
Pressure-sensitive Label Market - Regional
Markets 223
8.3 South American Pressure-sensitive Label
Market - Trends & Forecasts 225

AFRICA & MIDDLE EAST PRESSURE-

SENSITIVE LABEL MARKET 229
9.1 Africa & Middle East Pressure-sensitive
Label Market - Market Structure & Value Chain 231
9.1.1 Africa & Middle East Pressure-sensitive
Label Market - Market Structure 231
9.1.2 Africa & Middle East
Pressure-sensitive Label Market-
Value Chain 234

9.2 Africa & Middle East Pressure-sensitive

Label Market - Segmentation 240

© 2017 AWA Alexander Watson Associates

 9.2.1 Africa & Middle East Pressure-sensitive
Label Market -
Application Categories 240
9.2.2 Africa & Middle East Pressure-sensitive
Label Market - End-use Markets 243
9.2.3 Africa & Middle East Pressure-sensitive
Label Market - Materials 244
9.2.4 Africa & Middle East Pressure-sensitive
Label Market - Regional Markets 250

9.3 Africa & Middle East Pressure-sensitive

Label Market - Trends & Forecasts 252

10 TECHNOLOGY TRENDS 257

10.1 Pressure-sensitive Label Materials 257

10.2 Pressure-sensitive Label Printing 271

10.3 Pressure-sensitive Label Application Processes 274

11 THE FUTURE FOR PRESSURE-

SENSITIVE LABELING 279
11.1 Market Trends and Forecasts 279

11.2 Environmental Issues 287

12 COMPANY DIRECTORY 291

12.1 Paper Suppliers 292

12.2 Film Suppliers 300

12.3 Silicone Suppliers 304

12.4 Laminators 306

12.5 Ink Suppliers 314

12.6 Release Liner Producers 317

12.7 Stamping Foils 325

12.8 Die-cutting 326

12.9 Press Manufacturers 329

13 AWA PUBLICATIONS 333

AWA Contact Details 335

8 © 2017 AWA Alexander V\/atson Associates

 ST OF EXHIBITS
1 INTRODUCTION 21
Exhibit 1.1 Labeling Definitions 24
Exhibit 1.2 Printing Technologies Definitions 24
Exhibit 1.3 Labeling Technologies Definitions 25
Exhibit 1.4 Regional Definitions 26

2 EXECUTIVE SUMMARY 31
Exhibit 2.1 World Demand for Labels 2016 31
Exhibit 2.2 World Demand for Labels by Volume, 2016 31
Exhibit 2.3 World Demand for Labels by Volume, 2016 32
Exhibit 2.4 World Demand for Labels by Value, 2016 32
Exhibit 2.5 World Market Shares by Labeling
Technology, 2016-Volume 33
Exhibit 2.6: World Market Shares by Volume by
Labeling Technology, 2016 33
Exhibit 2.7: Global Pressure-sensitive Label Market, 2016 34
Exhibit 2.8: Global Pressure-sensitive Label Market, 2016 34
Exhibit 2.9: Global Pressure-sensitive Label Market by
Application Segment 2016 35
Exhibit 2.10: Global Pressure-sensitive Label Market
by End Use 2016 35
Exhibit 2.11: Global Pressure-sensitive Label Market
by Facestock 2016 36

Exhibit 2.12: Actual & Forecast Pressure-sensitive Label

Volume Growth, 2008-2019 37
Exhibit 2.13: Actual & Forecast Growth of European
Pressure-sensitive Label Market, 2008-2019 37

9 © 2017 AWA Alexander Watson Associates

Exhibit 2.14; Actual & Forecast Growth of North
American Pressure-sensitive Label
Markets, 2008-2019 38
Exhibit 2.15: Actual & Forecast Growth of Asian
Pressure-sensitive Label Market, 2008-2019 38
Exhibit 2.16: Actual & Forecast Growth of South
American Pressure-sensitive Label
Markets, 2008-2019 39
Exhibit 2.17: Actual & Forecast Growth of African &
Middle East Pressure-sensitive Label
Markets, 2008-2019 39

LABEL MARKETS 41
Exhibit 3.1: Product Decoration & Identification
Technologies 42
Exhibit 3.2: Market Segments & Common Product
Decoration Technologies 44
Exhibit 3.3: World Demand for Labels 2016 45
Exhibit 3.4: World Demand for Labels by Volume, 2016 45
Exhibit 3.5: World Demand for Labels by Volume, 2016 46
Exhibit 3.6: World Demand for Labels by Value, 2016 47
Exhibit 3.7: World Demand for Labels by Value, 2016 47
Exhibit 3.8: World Market Shares by Volume by
Labeling Technology, 2016 48
Exhibit 3.9: World Market Value Shares by Labeling
Technology, 2016 48
Exhibit 3.10: Label Market Growth Patterns versus
Global GDP Growth 49
Exhibit 3.11: Typical Pressure-sensitive Label Construction 50
Exhibit 3.12: Comparison of Facestock Properties 51
Exhibit 3.13: Classification of Pressure-sensitive Labels by
Function 52
Exhibit 3.14: Typical Adhesive Types, End-use
Temperature Ranges and Substrates 53
Exhibit 3.15: Pressure-sensitive Labeling - Strengths
and Weaknesses 55
Exhibit 3.16: Demand Influencers and Market Drivers 57

© 2017 AWA Alexander Watson Associates

PRESSURE-SENSITIVE LABEL MARKETS 61
Exhibit 4.1: Global Pressure-sensitive Label Market,
2016 62
Exhibit 4.2: Global Pressure-sensitive Label Market,
2016 62
Exhibit 4.3: Global Pressure-sensitive Label
Market Structure 64
Exhibit 4.4: Global Pressure-sensitive Label Value
Chain Diagram, 2016 68
Exhibit 4.5: Typical Cost Breakdown of Pressure-
sensitive Label Laminate 72
Exhibit 4.6: Estimates of Pressure-sensitive Label
Printers/Converters - Numbers by
Region, 2016 73
Exhibit 4.7: FMCG Manufacturers - 2015 Sales
inUSDbn 74
Exhibit 4.8: 2015 Top 10 Retailer Groups - Net Sales
in USD bin 75
Exhibit 4.9: Global Pressure-sensitive Label Market by
Application Segment, 2016 77
Exhibit 4.10: Global Pressure-sensitive Label Market by
Application Segment, 2016 78
Exhibit 4.11: Regional Pressure-sensitive Label
Variations by Application Segment, 2014 79
Exhibit 4.12: Pressure-sensitive Label End User
Market Segments 82
Exhibit 4.13: Pressure-sensitive Label End User
Market Segmentation & Description 83
Exhibit 4.14; Pressure-sensitive Label Market by
End Use Segment, 2016 87
Exhibit 4.15: Global Pressure-sensitive Label Market
by Regional Market, 2016 88
Exhibit 4.16: Regional Pressure-sensitive Label Market
Growth Rates 89
Exhibit 4.17: Global Pressure-sensitive Label Market by
Facestock, 2016 90

© 2017 AWA Alexander Watson Associates

 EUROPEAN PRESSURE-SENSITIVE
LABEL MARKET 93
Exhibit 5.1: European Label Demand by Technology,
2016 94
Exhibit 5.2: European Pressure-sensitive Label Market
Structure 96
Exhibit 5.3: European Pressure-sensitive Label
Market Value Chain Diagram 2016 98
Exhibit 5.4: Top 10 European Retailers, 2015 102
Exhibit 5.5: Private Label Penetration by Country
by Value, 2010 and 2015, % of Sales 103
Exhibit 5.6: European Pressure-sensitive Label
Market by Application Category — 2016 106
Exhibit 5.7: European Pressure-sensitive Label
Market by Application Category — 2016 106
Exhibit 5.8: European Pressure-sensitive Label
Market - End-use Segments, 2016 111
Exhibit 5.9: European Pressure-sensitive Label
Market - End-use Segments, 2016 112
Exhibit 5.10: European Pressure-sensitive Label
Market by Facestock Materials — 2016 115
Exhibit 5.11: European Pressure-sensitive Label
Market by Facestock Materials — 2016 115
Exhibit 5.12: European Pressure-sensitive Label
Market, Adhesives — 2016 117
Exhibit 5.13: European Pressure-sensitive Label
Market, Release Materials — 2016 118
Exhibit 5.14: European Pressure-sensitive Label
Market, Release Materials — 2016 118
Exhibit 5.15: European Pressure-sensitive Label
Regional Markets — 2016 120
Exhibit 5.16: European Pressure-sensitive Label
Regional Markets — 2014 120
Exhibit 5.17: European Pressure-sensitive Label
Regional Market Growth Rates — 2016 121

12 © 2017 AWA Alexander Watson Associates

Exhibit 5.18: European pressure-sensitive Label
Regional Market Growth Rates — 2016 121
Exhibit 5.19: Actual 8t Forecast Growth of European
Pressure-sensitive Label Market,
2008-2019 122

NORTH AMERICAN PRESSURE-

SENSITIVE LABEL MARKET 127
Exhibit 6.1: North American Label Demand by
Technology, 2016 128
Exhibit 6.2: North American Pressure-sensitive
Label Market Structure 130
Exhibit 6.3: North American Pressure-sensitive
Label Value Chain Diagram, 2016 132
Exhibit 6.4: FMCG Manufacturers - 2015 Sales
in USD bn 136
Exhibit 6.5: Top 10 American Retailers, 2015 137
Exhibit 6.6: North American Pressure-sensitive Label
Market by Application Category, 2016 139
Exhibit 6.7; North American Pressure-sensitive Label
Market by Application Category, 2016 139
Exhibit 6.8: North American Pressure-sensitive Label
Market - End-use Segments, 2016 146
Exhibit 6.9; North American Pressure-sensitive Label
Market - End-use Segments, 2016 147
Exhibit 6.10: North American Pressure-sensitive Label
Market by Facestock Materials, 2016 149
Exhibit 6.11; North American Pressure-sensitive Label
Market by Facestock Materials, 2016 150
Exhibit 6.12; North American Pressure-sensitive Label
Market by Adhesive Types, 2016 153
Exhibit 6.13: North American Pressure-sensitive Label
Market by Release Material, 2016 153
Exhibit 6.14: North American Pressure-sensitive Label
Market by Release Material, 2016 154
Exhibit 6.15: North American Pressure-sensitive
Label Demand by Region, 2016 155

© 2017 AWA Alexander Watson Associates

 Exhibit 6.16: North American Pressure-sensitive
Label Demand by Region, 2016 156
Exhibit 6.17: Actual & Forecast Growth of North
American Pressure-sensitive Label
Markets, 2008-2019 160

ASIAN PRESSURE-SENSITIVE
LABEL MARKET 161
Exhibit 7.1: Asian Label Demand by Technology, 2016 161
Exhibit 7.2: Asian Pressure-sensitive Label Market
Structure 166
Exhibit 7.3: Asian Pressure-sensitive Label Market
Value Chain Diagram - 2016 169
Exhibit 7.4: Top 10 Asian Retailers, 2015 172
Exhibit 7.5: Asian Pressure-sensitive Label Market by
Application Category — 2016 174
Exhibit 7.6: Asian Pressure-sensitive Label Market by
Application Category — 2016 174
Exhibit 7.7: Regional E-Commerce Revenue
Projections, 2016 and 2019 175
Exhibit 7.8: Private Consumption as a Share of GDP 179
Exhibit 7.9: Asian Pressure-sensitive Label
Market - End-use Segments, 2016 184
Exhibit 7.10: Asian Pressure-sensitive Label
Market - End-use Segments, 2016 185
Exhibit 7.11: Asian Pressure-sensitive Label Market by
Facestock Materials — 2016 188
Exhibit 7.12: Asian Pressure-sensitive Label Market by
Facestock Materials — 2016 188
Exhibit 7.13: Asian Pressure-sensitive Label
Demand by Adhesives Types, 2016 189
Exhibit 7.14: Asian Pressure-sensitive Label Market by
Release Liner Material, 2016 189
Exhibit 7.15; Asian Pressure-sensitive Label Market by
Release Liner Material, 2016 190
Exhibit 7.16: Asian Pressure-sensitive Label Regional
Market Growth Rates, 2017-2019 191

14 © 2017 AWA Alexander Watson Associates

 Exhibit 7.17: Asian Pressure-sensitive Label Regional
Market Growth Rates, 2017-2019 192
Exhibit 7.18: Asian Pressure-sensitive Label Regional
Market Consumption per Capita - 2016 193
Exhibit 7.19: Asian pressure-sensitive Label Regional
Market Consumption per Capita — 2016 193
Exhibit 7.20: Actual & Forecast Growth of Asian
Pressure-sensitive Label Market,
2008-2019 194
Exhibit 7.21: Actual &. Forecast Growth Rates of Asian
Pressure-sensitive Label Country-by
Country, 2016/2015 and CAGR%
2017-2019 195

8 SOUTH AMERICAN PRESSURE-

SENSITIVE LABEL MARKET 197
Exhibit 8.1: South American Label Demand by
Technology, 2016 198
Exhibit 8.2: South American Pressure-sensitive
Label Market Structure 201
Exhibit 8.3: South American Pressure-sensitive
Label Market Value Chain Diagram 2016 204
Exhibit 8.4: South American Pressure-sensitive Label
Market by Application Category — 2016 211
Exhibit 8.5: South American Pressure-sensitive Label
Market by Application Category — 2016 212
Exhibit 8.6: South American Pressure-sensitive Label
Market - End-use Segments, 2016 216
Exhibit 8.7: South American Pressure-sensitive Label
Market - End-use Segments, 2016 217
Exhibit 8.8: South American Pressure-sensitive Label
Market by Facestock Materials — 2016 220
Exhibit 8.9: South American Pressure-sensitive Label
Market by Facestock Materials — 2016 220
Exhibit 8.10: South American Pressure-sensitive Label
Market, Release Materials — 2016 221
Exhibit 8.11: South American Pressure-sensitive Label
Market, Release Materials — 2016 221

15 ••-•( Watson Associates

Exhibit 8.12: South American Pressure-sensitive Label
Regional Markets — 2016 223
Exhibit 8.13: South American Pressure-sensitive Label
Regional Markets — 2016 223
Exhibit 8.14: South American Pressure-sensitive
Label Country-by-Country Market
Growth Rates, 2017-2019 224
Exhibit 8.15: South American Pressure-sensitive
Label Country-by Country Market
Growth Rates 224
Exhibit 8.16: Actual & Forecast Growth of South
American Pressure-sensitive Label
Market, 2008-2019 225

AFRICA & MIDDLE EAST PRESSURE-

SENSITIVE LABEL MARKET 229
Exhibit 9.1: African & Middle East Label Demand by
Technology, 2016 230
Exhibit 9.2: African 8t Middle East Pressure-sensitive
Label Market Structure 232
Exhibit 9.3: African & Middle East Pressure-sensitive
Label Market Value Chain Diagram 2016 236
Exhibit 9.4: African &. Middle East Pressure-sensitive
Label Market by Application Category,
2016 241
Exhibit 9.5: African & Middle East Pressure-sensitive
Label Market by Application Category,
2016 241
Exhibit 9.6: African & Middle East Pressure-sensitive
Label Market by Facestock Matrerials,
2016 245
Exhibit 9.7: African & Middle East Pressure-sensitive
Label Market by Facestock Matrerials,
2016 245
Exhibit 9.8: African & Middle East Pressure-sensitive
Labelstock by Adhesive Type, 2016 247
Exhibit 9.9: African & Middle East Pressure-sensitive
Label Market by Release Material, 2016 248

© 2017 AWA Alexander Watson Associates

 Exhibit 9.10: African & Middle East Pressure-sensitive
Label Market by Release Material, 2016 248
Exhibit 9.11: African & Middle East Pressure-sensitive
Label Demand by Region, 2016 250
Exhibit 9.12: African & Middle East Pressure-sensitive
Label Demand by Region, 2016 251
Exhibit 9.13: Actual & Forecast Growth of African &
Middle East Pressure-sensitive Label
Markets, 2008-2019 252

10 TECHNOLOGY TRENDS 257

Exhibit 10.1: Global Pressure-sensitive Label Market
by Facestock, 2016 257
Exhibit 10.2: Pressure-sensitive Label Materials by
Region-2016 258
Exhibit 10.3: Wood Pulp Producer Price Indexes 260
Exhibit 10.4: Wood Pulp Producer Price Indexes, 2016 260
Exhibit 10.5: Paper Producer Price Indexes 261
Exhibit 10.6: Paper Producer Price Indexes, 2016 261
Exhibit 10.7: Thermoplastic Resins and Plastics
Materials Producer Price Indexes 262
Exhibit 10.8: Thermoplastic Resins and Plastics
Materials Producer Price Indexes, 2016 262
Exhibit 10.9: Plastic Packaging Films & Sheets
Producer Price Indexes 263
Exhibit 10.10: Plastic Packaging Films & Sheets
Producer Price Indexes, 2016 263
Exhibit 10.11: Adhesive Manufacturing Producer
Price Indexes 264
Exhibit 10.12: Adhesive Manufacturing Producer
Price Indexes, 2016 264
Exhibit 10.13: Printing Inks Producer Price Indexes 265
Exhibit 10.14: Printing Inks Producer Price Indexes, 2016 265
Exhibit 10.15: Resin and Synthetic Rubber Producer
Price Indexes 266
Exhibit 10.16: Resin and Synthetic Rubber Producer
Price Indexes, 2016 266

17 © 2017 AWA Alexo ., .ison Associates

 Exhibit 10.17: Chemical Producer Price Indexes 267
Exhibit 10.18: Chemical Producer Price Indexes, 2016 267
Exhibit 10.19: Platinum Price Indexes 268
Exhibit 10.20 Platinum Price Indexes, 2016 268
Exhibit 10.21: Raw Material Price Indexes
(Excluding Platinum) 269
Exhibit 10.22: Raw Material Price Indexes
(Excluding Platinum), 2016 269

11 THE FUTURE FOR PRESSURE-

SENSITIVE LABELING 279
Exhibit 11.1: Actual & Forecast Pressure-sensitive
Label Volume Growth, 2008-2019 280
Exhibit 11.2: Actual & Forecast Growth of European
Pressure-sensitive Label Market,
2008-2019 282
Exhibit 11.3: Actual & Forecast Growth of North
American Pressure-sensitive Label
Markets, 2008-2019 283
Exhibit 11.4: Actual & Forecast Growth of Asian
Pressure-sensitive Label Market,
2008-2019 284
Exhibit 11.5: Actual & Forecast Growth of South
American Pressure-sensitive Label
Market, 2008-2019 285
Exhibit 11.6: Actual &. Forecast Growth of African &
Middle East Pressure-sensitive Label
Market, 2008-2019 286

12 COMPANY DIRECTORY 291

13 AWA PUBLICATIONS 333

18 © 2017 AWA Alexander Watson Associates

19