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Yes No Do stores need to carry the product the company makes to stay in
business?
Yes No Can the company continue to raise the prices of its product to keep
up with inflation?
Yes No Does the company make a product or provide a service that will not
go obsolete?
Yes No Does the company make a product or provide a service that will still
be sold during a recession?
Yes No Does the company make a product or provide a service that has little
competition?
PART 2: Numbers at-a-Glance
(see morningstar.ca for this free information)
Yes No Is there a strong upward trend in Earnings per Share (EPS) for the
past 10 years?
Yes No Is the Return on Equity (ROE) above 15 % for the past 10 years?
Yes No Is the Average Return on Invested Capital (ROIC) above 12 % for the
past 10 years?
Yes No Is the initial rate of return better than a long-term government bond?
STAGE B: Compute the expected annual rate of return using
the Return on Equity (ROE) method.
ROE describes how much profit a company makes for each dollar of shareholder equity:
𝑁𝑒𝑡 𝐼𝑛𝑐𝑜𝑚𝑒
𝑅𝑂𝐸 =
𝑆𝑡𝑜𝑐𝑘ℎ𝑜𝑙𝑑𝑒𝑟 𝐸𝑞𝑢𝑖𝑡𝑦
Future EPS (in 10 Years) = Future Book Value (in 10 yrs) x Average ROE
from Step 1(a) above
* Use the average P/E ratio for the past 10 years (or the current one if lower)
5. Determine the Expected Rate of Return using this Average ROE Method:
𝑁𝑒𝑡 𝐼𝑛𝑐𝑜𝑚𝑒
𝐸𝑃𝑆 =
# 𝑜𝑓 𝑆ℎ𝑎𝑟𝑒𝑠 𝑜𝑢𝑡𝑠𝑡𝑎𝑛𝑑𝑖𝑛𝑔
1. Determine the Current EPS and the EPS Growth Rate from the last 10 years:
* Use the average P/E ratio for the past 10 years (or the current one if lower)
2. Between 12% and 20% - Then Buffett considers this to be a GOOD return