BAKSO

SULTAN
Vision:
To become the leading and trusted Bakso
Restaurant in Indonesia

Mission:

1. Creating quality food products and providing

the best service for customer satisfaction

2. Developing human resources who are

effective, creative and have high fighting power

3. Advancing the company in order to get

maximum benefits for owners, suppliers,
employees and the environment

!
 STP
MARKETING
SEGMENTING
Age: Gender:
5-60 Male/Female

Income Location
2-3 Million Bandung
Rupiah/month

TARGETING
As a meatball restaurant with a different concept
from other stalls, Sultan Bakso is known for
serving one pan meatballs. Here you can see the
sultan meatball target, namely the group of
people who come not only 1/2 people but the
target of the sultan meatball, namely people who
are already married or groups of people who
want to eat meatballs.

? POSITIONING
High Price

! Low
Quality

Low Price
High
Quality