ustomers who use Tetley tea were surveyed.

 A 40 year old business man  Father  A friend  My

neighbor  Brother DEMAND As Tetley is a daily product the demand of the product doesn’t change
drastically. When the price is low the demand of the product increases but the revenue doesn’t
change more. ANALYSIS For the Tetley tea, the price change has a drastic effect in demand but the
total revenue does not increase. When the price of the product is 115 the market demand is 119 and
the price elasticity was 0.79% and is inelastic. When the price of the product is 125 the income
elasticity is 0.94 and yields the maximum profits. PRICE SUGGESTIONs From the data we can clearly
see that the total revenue of the product increases with the increase in the price. The product yield
maximum revenue when it costs 125 and minimum when the price is 105. Hence it is okay to
increase the price up to certain 9% or certain limit. 2. AAVIN MILK SURVEY A total of 5 people who
use Aavin milk were surveyed.  My family  Cousin  Neighbor  Grandparents  A friend. DEMAND
Milk is a daily product which is used almost in all the households of India. The demand for milk is
always there. When the price decreases the demand increases up to a certain limit but with the
increase in price revenue increases.