Professional Documents
Culture Documents
Form of Sources
EDITORIALS
GENERAL
- Often editorials will make an effort to retain a CALM, LOGICAL AND MEASURED TONE.
- They like to sound INTELLIGENT, KNOWLEDGEABLE AND REASONABLE.
- MOSTLY RETAIN THE SAME TONE throughout
but some editors can falter into a more personal and emotional tone
GENERAL
- They are written by members of the public and are PUBLISHED AS PART OF AN OPEN, PUBLIC DEBATE on an issue.
- often INTENSELY PERSONAL.
- Letters to the editor may contain WILD, BITING ATTEMPTS TO INVOKE STRONG EMOTIONS.
angry, sad, amused or shocked.
GENERAL
- Pieces written by PROFESSIONAL JOURNALISTS who usually have a regular column in the paper.
- Includes a COMBINATION OF RESEARCH AND OPINION.
- Often written in FIRST PERSON USING ANECDOTES
to provide readers with a ‘personal’ angle
- But they attempt to seem REASONABLE AND POPULAR WITH THE PUBLIC
in order to encourage regular readership of their column.
Tone
APPEALS
TONE MEANING EXAMPLE
Logos/Rational persuading by the use of reasoning. “History has shown time and again that absolute power
Cite facts/statistics/historical corrupts absolutely”
analogies/authorities in subject “Research compiled by analysts from NASA...”
APPEAL TO LOGIC "Doctors all over the world recommend this type of
treatment."
Pathos/Emotion Persuading by appealing to reader’s "If we don't move soon, we're all going to die! Can't you see
emotions/motivation how dangerous it would be to stay?"
Developed by: "If we don't move soon, we're all going to die! Can't you see
Vivid/meaningful language how dangerous it would be to stay?"
Sensory details "If we don't move soon, we're all going to die! Can't you see
Emotional events or stories how dangerous it would be to stay?"
APPEALS TO EMOTION
Ethos/Ethical Appeal Establishing authority/credibility "As a doctor, I am qualified to tell you that this course of
Making impression treatment will likely generate the best results."
invoke the superior “character” “If you're still unsure, please consider that my advanced
degree and fieldwork speak for themselves."
Developed by
choosing language that is appropriate "You know me - I've taught Sunday School at your church -
so you know I can run your preschool."
celebrity endorsement of
someone respected Actor Jennifer Aniston promotes Smartwater
Making yourself an
authority on the subject
APPEAL TO ETHICS
Appeals to Tradition is an argument in which a thesis is “Church should begin at 11am because that's the time that
Appeal to Common Practice deemed correct we have always begun the church service.”
on the basis that it is “No one in this family has ever been divorced; therefore, you
correlated with some need to work out your marital problems. We don't get
past or present tradition. divorced!”
"this is right because we've always “Gay marriage is wrong because marriage has always been
done it this way." between a man and a woman.”
Appeals to family values speak to how parents should not raise
Focus on children their children
invokes a readers’ sympathy and guilt.
suggestions that children’s welfare is
under threat tend to carry more weight
with the reader than a general threat
PERSONALITY TYPES
COMMON TYPES
Inimically
Abhorrence
Impetuously
PHRASES MEANING/INTENTION
Asserted/Asserting
Present someone as ignoramus
Politicises
Evoke/Evocative/Evocative statements
Equivocation/Equivocating
Sustained
Insinuates
Implies
Loaded Language/Negative Connotations
Uses Shock Tactics
Disparaging Language
Uses Selective Evidence
Rationalises
Disputes
Ruminates
Ameliorates
Discredits
Utilises
Generates
Inspires
Evokes
Interlaces
Compels
Titillates
Elicits
Juxtaposes
Conjures
Reiterates
Imbues
Emphasises/Emphasis
Decries
Rebuke/Scold
Repudiate To refuse to accept; reject
Proffer Hold out or put forward to someone for acceptance
offer
WHAT CREATES TONE
Adjectives
Adverbs
Sarcasm/irony
Connotations
BANNED VOCAB
States
Informs/proves
Shows/makes
Talks about
Writes
1. Context/Issue
2. Author, publication, title, audience
3. Shift in tone/contention
4. Image/comment/opposing article – Language of comparison
TOPIC
Cats, as hunters and animals being allowed to roam freely, have been causing damage to both private properties and local wildlife
in Avonlea. In her post on the Avonlea Community hub entitled “Some Words From the Mayor”, Counsellor Deva Patel addresses
her constituents regarding the issue of free-range cats. In a tone that shifts from warm and light-hearted one that is more
concerned, Patel contends that the solution to the “complaints: regarding free-roaming cats causing damage to properties and
wildlife is “the introduction of 24 hour introduction” as it is the best solution for both “cats and native species”. Accompanying the
article is an image of a solitary cat. Additionally, Simon Waterford’s comment rebukes in an aggressively critical tone that not only is
the lockdown financially untenable but it is ultimately unnecessary