Assessment Task 2: Project

Required documents and equipment:

 Computer with internet connection to refer to various programs such as MS word, MS excel,
MS PowerPoint or any other recognised software program.
 Australian School of Commerce Learners’ resources for the BSBINM601 – Manage
Knowledge and Information (organised by the trainer)
 Learner’s notes
 Appendix 2(provided by trainer/assessor)
 Appendix 3(provided by trainer/assessor)
 Appendix 4 (provided by trainer/assessor)
 Appendix 5 (provided by trainer/assessor)
 BizOps Enterprises documents, policies and templates (these can be accessed either by the
following web links):
o company-profile.pdf
http://chilp.it/c6a7f96
o company-business-plan.pdf
http://chilp.it/eb45dfd
o organisation-operational-plan.pdf
http://chilp.it/86d764e
o information-management-policy.pdf
http://chilp.it/6ea904b
o privacy-policy.pdf
http://chilp.it/a4d48b4
o confidentiality-policy.pdf
http://chilp.it/ac4112b
o collected-staff-data.pdf
http://chilp.it/051e3eb
o collected-customer-data.pdf
http://chilp.it/783d09a

Instructions for students:

 This assessment will be conducted in ASOC’S Campus with access to the resources listed
above.
 You must answer all questions as part of this assessment and submit answers in electronic
copy.
The assessor will verify the authenticity of the work by asking questions regarding the
answers provided. You must satisfactorily answer all questions to be deemed Satisfactory for
this assessment.
 For this assessment, you can choose any other organisation, which must be
approved by your assessor.
 Be concise provide explanation according to the given word-limit and do not provide irrelevant
information. Be careful, quantity is not quality.
 Be careful to use non-discriminatory language. The language used should not devalue, demean,
or exclude individuals or groups on the basis of attributes such as gender, disability, culture,
race, religion, sexual preference or age. Gender inclusive language should be used.
 When you quote, paraphrase, summarise or copy information from the sources you are using to
write your answers/research your work, you must always acknowledge the source.
 You are required to mention your name and student Id in either header or footer of the
assessment document to be submitted.

Planning the assessment

 Access all resources mentioned in required resources, either printed copies or access via the
internet.
  This assessment will be conducted partially at ASOC’s campus.
 Time required for assessment: 20 hours for full assessment (this will be completed over
multiple sessions but student must submit assessment on or before the due date provided by
the trainer/Assessor) and 10-15 minutes for role play (per student)
 Complete and submit the assessment on the date given by the Assessor.
 Assessor will set a time to provide feedback.
You must:
 Produce all evidence as required in this assessment.
 Complete and submit in due timelines.
 Submit with a completed and signed assessment cover sheet.

Evidence specifications:

At the end of this assessment, you will be required to submit following evidence before due date
specified by the assessor:
 Written Report Explaining on business information (Task One)
 Analysis report (Task Three – Five)
 Written Report Explaining Decision-making report (Task Six)
 Risk matrix (Task Six)
 Communication plan (Task Seven)
 Completed and signed cover sheet for assessment.

Evidence submission:
 Documentation must be submitted electronically.
 Assessor will record the assessment outcome on the assessment cover sheet.

Task Overview:

You receive an email from Nancy Tooket, Managing Director: Retail Operations, BizOps Enterprises

Subject: Company profile and branding update

Hello,
As discussed at our recent management meeting, BizOps Enterprises has decided that it is time to
refresh its brand and increase the company profile with a view to increasing market share, particularly
in the retail arm of the organisation. Currently we have 33 per cent of the market; Lamarck has 38 per
cent; Apollo has 15 per cent; Fergusson’s has 9 per cent; and smaller businesses make up the rest.
Recently, there have been some issues with our current approach identified through anecdotal
information. The problem appears to be a lack of innovative ideas to project our brand, resulting in
loss of potential customers and declining market coverage.
We know that there is room for improvement in how we are perceived in the market place. We already
have a few ideas but it would be good to know what the current perception is – from our existing
customers and also from potential customers. I would like to get ideas from our staff as well.

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As our marketing manager, could you please conduct some research and let us know a bit more
about the following so we can think about how we should move forward:
• Current perceptions of BizOps Enterprises
• Best practice in the use of logos and branding activities
• What other businesses are doing in this area

Refer to the ‘Project Instructions’ section that follows for details of the tasks you are required to
complete.
Regards,
Nancy Tooket
Managing Director: Retail Operations

You will need to access and read the following BizOps Enterprises documents, policies and templates
to familiarise yourself with the scope of the organisation’s operations:
• Company profile
• Company business plan
• Organisation operational plan
• Information management policy
• Confidentiality policy
• Privacy policy
• Communication plan template
• Risk management plan template
• Collected staff data
• Collected customer data
• Sales report

Project instructions

Section 1: Obtain information on business issues

Task One

Prepare a report that gathers business information needed for informed decision-making in BizOps.
As part of the report, you will need to do the following:
a. Access the collected staff data and collected customer data using the provided
weblink. This data was collected by a series of surveys seeking opinions on branding
and marketing issues. You may include information collected via such other methods
as staff performance appraisal feedback forms, focus groups and customer
perception reports.
b. Review the sales report attached in (Appendix-5). You may consider such other
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 business performance data as market share and information gathered via third-party
reports.
c. Identify, define and analyse business problems and issues, such as financial,
operational, cultural and behavioural issues.
d. Identify information required to reach a decision on problems/issues, such as
reviewing staff survey evaluations to address staffing issues.
e. Test information for reliability and validity and reject where contradictory or
ambiguous. a. Gather corporate knowledge and other information that is not held in
formal systems, such as knowledge of internal processes.
b. Review the information that has been provided, such as by consulting with
managers and team leaders.

Task Two

You will be observed verbally communicating with stakeholders from formal and informal networks.
This may include organising a brainstorming session with colleagues or consulting with an industry
network in a meeting. As part of the communication you need to do the following:

Section 2: Analyse the information

Task Three
Prepare a report that analyses and reviews the information and knowledge collected in Task One. As
part of the report, you will need to do the following:
Identify the objectives of the information analysis and ensure they are clear, relevant and
consistent with the decisions required.
Analyse the information to identify patterns and emerging trends, and interpret the information
to determine cause and effect of the trends.
Undertake statistical analysis, sensitivity analysis and other techniques to draw conclusions
based on the information and knowledge. The analysis must be selected from the following methods:
• correlation calculations
• short- to medium-term trend analyses
• long-term trend analysis
• dynamic programming
linear programming
• queuing theory
• simulation
• transportation methodology
• regulation analysis

• Probability assessments.

Task Four

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Ensure documentation reflects a logical approach to evaluate evidence and draw conclusions, such
as making sure documentation is clear, realistic and relevant.

Task Five
Outline any necessary adjustments to the management information systems or decision support
systems to make sure they meet the information-processing objectives.

Section 3: Make decisions on the business issues identified

Task Six
Write a report outlining the decision-making process to address the identified business issues. As part
of the report, you will need to do the following:
a. Review whether sufficient valid and reliable information/evidence is available to
Support a decision.
b. Use a risk matrix to evaluate whether risk management plans are appropriate to determine an
acceptable course of action.
c. Identify and recommend appropriate quantitative methods to assist decision-making, such as
data modeling, cost–benefit analysis, break-even analysis and a feasibility study.
d. Consult with specialists and other relevant groups and individuals in the decision-making
process. This consultation meeting will be observed.
e. Outline how the group/individual making decisions has the authority to do so.
f. Outline how decisions are made in a timely manner, and in accordance with BizOps’
guidelines, procedures, objectives, values and standards.

Section 4: Disseminate information to the organisation

Task Seven
Prepare a communication plan that outlines how information will be disseminated to the relevant
groups throughout BizOps. You must do the following:

a. Ensure advice/information needs are documented and are specific to location, format and
time line requirements, such as following confidentiality procedures.

b. Ensure regular updates of document information and databases, and that procedures exist for
updating databases.
c. Ensure the design and test systems meet information requirements of decision makers, such
as by developing a flowchart for the range of components in the knowledge management
system.
d. Ensure information is up-to-date, accurate, relevant and sufficient for the recipient, such as by
checking how the information will be used.
e. Adhere to confidentiality/privacy policies when transmitting or releasing information and
advice.
f. Utilise technology that provides optimum quality and efficiency, such as by assessing the
suitability and capabilities of different technologies.
g. Maintain corporate knowledge and ensure security in relation to storage and retrieval of
information, such as using data protection strategies.
h. Regularly review and update communication plans by outlining a schedule for review.
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Task Eight

You will be observed verbally disseminating information to stakeholders and specialists in a formal
situation using the communication plan you developed, such as in a meeting using language, tone
and pace appropriate for the audience and the purpose of the session.
The final documents you submit for assessment will be assessed using the project criteria provided.
All project criteria outlined must be covered satisfactorily for Part B to be completed satisfactorily.
You must complete the project unassisted by the assessor or other personnel but may refer to
reference material as needed.

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Appendix1- Assessment resource in simulated business environment

Australian School of Commerce Institute will conduct role-play for this unit in a simulated business environment and playing the role as described in Assessment T
The following resources will be made available to the learner:

 reference material in regard to meeting venues and technology, catering and transport suppliers
 organisational policies and procedures for managing meetings
 office supplies and equipment
 computers and relevant software
 case studies and, where possible, real situations.

Copyright: Instructions in this tool have been developed by NTA and Australian School of Commerce Institute for sole purpose of use by Australian School of Commerce institute. Any pa
without approval of Australian School of Commerce Institute and NTA which holds authorship rights.

Appendix 2- Peer Review Form

Use this peer review form to provide feedback to your colleague’s role-play performance. Please rate their performance in terms of the items listed below with

applicable comments where necessary and return the form to your colleague upon the completion of the presentation.

Fair Good Excellent

1. The performance was organised according to the

selected enterprise’s plans, policies and procedures.

2. The information was presented in a logical manner

with insights into managing knowledge and
information.

3. The language used was clear and concise.

4. The performer had good eye contact with the

audience and used positive body language.

5. The performer listened to questions and answered

appropriately.

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Appendix 3-Communication plan template
You can use the templates to complete Assessment B – Project. You may customise these documents to suit your needs.

Communication plan template

Objective:

Relevant stakeholders (managers, clients, teams,

etc.)

Required resources (location, equipment, etc.)

Dissemination methods (slideshow presentations,

video conferencing, etc.)

Information checked for accuracy, sufficiency,

currency and relevance

Location

Dissemination methods

Time line (Schedule/delivery date

Relevant policies/procedures

Security/confidentiality status

Outcomes/follow-up actions

Documentation (hand-outs, presentation slides,

statistical analysis, etc.)

Appendix 4- Risk management plan template

Background:

Context:
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 Level of access and restrictions:

Reporting requirements:

Risk matrix

Level of impact
Level of
likelihood 1 2 3 4 5
(Insignificant) (Minor) (Moderate) (Major) (Catastrophic)

A (Expected) Medium Medium High Extreme Extreme

B (Probable) Medium Medium Medium High Extreme

C (Possible) Low Medium Medium High High

D (Improbable) Low Low Medium Medium High

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 E (Rare) Low Low Low High Medium

Risk evaluation

Priority Risk Likelihood Impact Level of

risk

Risk action plan

Risk Priority Proposed Actions Costs Responsibilities Schedule

description Controls required to
implement
controls
Risk:

Risk:

Risk:

Risk:

Risk:

Risk:

Risk:

Record-keeping procedures

Updates Person responsible Date

Risk register

Lesson learned register

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Appendix 5- BizOps Enterprises sales report

This sales report provides real-time data and information on BizOps’s sales performance from July to November.

The following tables show:

• the income statement

• a breakdown of revenue provided by each sales channel

• Performance statistics for sales generated through ecommerce – specifically through BizOps’s website and online shopping.

Income statement (profit and loss YTD)

Income statement (profit and loss YTD)

As at 20 November
July August September October Month to date Year to date

Actual Budget Actual Budget Actual Budget Actual Budget Actual Budget Actual Budget Variance

Total income
(sales) 11,023,000 11,200,000 12,054,800 16,000,000 10,555,700 16,000,000 10,573,800 18,000,000 9,456,700 12,000,000 53,664,000 73,200,000 (19,536,000)
Operating expenses

Payments to 5,923,000 6,160,000 6,125,000 8,800,000 5,547,000 8,800,000 6,895,200 9,900,000 6,600,000
suppliers 5,230,000 29,720,200 40,260,000 (10,539,800)
Rent 3,398,000 3,200,000 3,800,000 4,000,000 3,800,000 4,000,000 3,950,000 4,000,000 3,000,000 (352,000)

2,900,000 17,848,000 18,200,000

Salaries and on 205,800 150,000 321,400 150,000 470,000 150,000 465,000 150,000 314,600 100,000 1,776,800 700,000 1,076,800

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 costs

Marketing costs
64,000 50,000 64,200 50,000 68,500 50,000 68,000 50,000 42,700 35,000 307,400 235,000 72,400

Travel and 25,900 25,000 25,800 25,000 24,300 25,000 21,000 25,000 16,000 17,000 113,000 117,000 (4,000)
accommodation

IT and 22,000 24,000 23,100 24,000 23,900 24,000 23,500 24,000 16,000 16,000 108,500 112,000 (3,500)
communication

Administration
24,800 19,500 26,100 19,500 15,000 19,500 17,500 19,500 15,000 13,000 98,400 91,000 7,400

Consumables
18,900 15,000 13,600 15,000 17,200 15,000 23,000 15,000 10,700 10,000 83,400 70,000 13,400

Staff-related
401,900 403,000 402,000 403,000 402,000 403,000 402,000 403,000 265,000 265,900 1,872,900 1,877,900 (5,000)
expenses

Depreciation10,048 10,075 10,050 10,075 10,050 10,075 10,050 10,075 6,625 6,648 46,823 46,948 (125)

Total operating (9,734,425)

expenses 10,094,348 10,056,575 10,811,250 13,496,575 10,377,950 13,496,575 11,875,250 14,596,575 8,816,625 10,063,548 51,975,42361,709,848

Earnings before
928,653 1,143,425 1,243,550 2,503,425 177,750 2,503,425 3,403,425 640,075 1,936,453 1,688,578 (9,801,575)
interest and tax (1,301,450) 11,490,153
(EBIT)

Sales channel breakdown

As at 20 November

July August September October Month to date Year to date

Actual Budget Actual Budget Actual Budget Actual Budget Actual Budget Actual Budget Variance

Sales channels
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 Retail stores $5,500,2 $7,580,0 $5,109,800 $8,600,0 $5,670,00 $9,000,00
$6,433,7 $9,500,0
$5,576,2 $9,240,0 $28,289, $43,920,0 ($15,630,0
20 00 00 0 0 00 00 00 00 920 00 80)

Wholesale $1,350,0 $2,000,0 $1,470,000 $2,000,0 $1,007,65 $2,000,00

$1,265,0 $2,600,0
$984,000 $2,380,0 $6,076,6 $10,980,0 ($4,903,35
division 00 00 00 0 0 00 00 00 50 00 0)

Website sales
$2,340,0 $700,000 $3,549,000 $700,000 $1,750,00 $760,000
$520,000 $800,000
$230,000 $700,000 $8,389,0 $3,660,00 $4,729,000
00 0 00 0

eCommerce $650,000 $700,000 $820,000 $700,000 $790,000 $760,000 $760,000 $800,000 $780,00 $700,000 $3,800,0 $3,660,00 $140,000
0
resellers 00 0

Outbound sales $452,380 $700,000 $372,000 $700,000 $328,000 $760,000 $680,000 $800,000 $560,00 $700,000 $2,392,3 $3,660,00 ($1,267,62
0
80 0 0)

TV shopping$600,000 $700,000 $574,000 $700,000 $780,000 $760,000

$704,560 $800,000
$850,000 $700,000 $3,508,5 $3,660,00 ($151,440)
channel 60 0
(Australia)

TV shopping$130,400 $700,000 $160,000 $700,000 $230,050 $760,000

$210,540 $800,000
$476,500 $700,000 $1,207,4 $3,660,00 ($2,452,51
channel (Asia) 90 0 0)

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 Total sales $11,023, $11,200, $12,054,80 $16,000, $10,555,7 $16,000,0 $10,573, $18,000, $9,456,7 $12,000, $53,664, $73,200,0 ($19,536,0
000 000 0 000 00 00 800 000 00 000 000 00 00)

eCommerce performance statistics (July–November)

July August September October November

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 Actual Target Actual Target Actual Target Actual Target Actual Target

Key performance indicator

(KPI)

Total visits to site 939,760 300,000 1,473,2 300,000 1,742,9 300,000 861,048 400,000 630,529 300,000
89 85

Page views 4,609,3 1,500,0 6,748,0 1,500,00 8,348,3 1,500,00 4,396,0 1,500,00 2,905,00 1,500,00
00 00 00 0 50 0 30 0 0 0

New visitors 690,560 200,000 1,130,2 200,000 1,058,2 200,000 264,930 200,000 259,460 200,000
00 30

New customers 25,485 6,000 49,285 6,000 17,249 6,000 3,859 6,000 4,448 6,000

Cart abandonment 27% 60% 26.5% 60% 89% 70% 86.4 60% 83.7% 60%
rate

Customer service 14 10 27 10 78 10 135 10 171 10

open
cases

Average transaction $83.50 $75 $72.20 $75 $81.95 $75 $84.57 $75 $85.68 $75
value

Facebook 'likes' 37,430 7,500 47,638 7,500 32,850 7,500 5,953 7,500 3,759 7,500

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Customer feedback

BizOps has collected the following feedback from customers in relation to their online shopping experience.

Reasons by shoppers abandoned their sale at the check

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M.S Aviation Pty Ltd T/A Australian School of Commerce
RTO NO. 41089 I CRICOS NO.: 03489A
Melbourne Campus: Level 4, 123-129 Lonsdale Street Melbourne, Victoria 3000 Australia
Hobart Campus: Level 4, 18 Elizabeth Street, Hobart Tasmania 7000
Ph: 1300 781 194
E: Info@asoc.edu.au
W: www.asoc.edu.au

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