Entrepreneurship – MG-481 – Task #4

This is a Group Assignment

Do market research about your product/service. Do a qualitative interview of 10-15 minutes (to
your customer), and write the verbatim. Also do a quantitative survey, consist of 25-35
questions, filled by 25-35 customers (or potential customers).

Submission:

- Share the links to verbatim (saved on google docs), and survey (google forms). No need
to share the verbatim or survey questions and results in the file. I will check the files
through the links.
- Write about the 3 best insights you get (3 from each qualitative and quantitative)
Write a short note about the 9 P’s of your Business. (Optional: In ‘Product’ cover PESTLE,
ERRC, SWOT, BCG, STP, Blue n Red Ocean, Ansoff Matrix)

Max Word Limit: The less the better

Submission instructions:

- Write this assignment at the bottom of the file you have uploaded on the google drive
over here: shorturl.at/axAI1
- File updated by the group leader only, with editable rights to other group members and
ME.

Note:

Deadline: 15 July 2021, Thursday (I won’t be accepting after this deadline)

Abdullah Sherwani

Instagram/Twitter: @shessols

shessols@gmail.com