See discussions, stats, and author profiles for this publication at: https://www.researchgate.

net/publication/342689868

Travel Route Design Bali Tourism Destination

Article  in  Test Engineering and Management · July 2020

CITATIONS READS
0 72

6 authors, including:

Rai Utama I Gusti Bagus

Universitas Dhyana Pura Bali
287 PUBLICATIONS   174 CITATIONS   

SEE PROFILE

Some of the authors of this publication are also working on these related projects:

Recovery Pariwisata Bali View project

THE DEVELOPMENT OF INDIGENOUS ECONOMIC LIFE MODELS AS A STRATEGY IN THE ACHIEVEMENT AND EXPANSION OF NATIONAL ECONOMIC DEVELOPMENT View project

All content following this page was uploaded by Rai Utama I Gusti Bagus on 14 May 2021.

The user has requested enhancement of the downloaded file.

 ISSN: 0011-9342
Design Engineering Issue: 5 | Pages: 493 - 501

Travel Route Design Bali Tourism

Destination
I Gusti Bagus Rai Utama
Hospitality Management Study Program of Universitas Dhyana Pura, Bali.
https://orcid.org/0000-0002-1962-0707
Email raiutama@undhirabali.ac.id

I Nengah Laba
Tourism Management Study Program, Institut Pariwisata dan Bisnis Internasional
Email: laba.stpbi@gmail.com

Ni Luh Christine Prawita Sari Suyasa

Hospitality Management Study Program, Dhyana Pura University
Email: christine.suyasa@undhirabali.ac.id

Ni Putu Dyah Krismawintari

Management Study Program, Dhyana Pura University.
Email: dyahkrisma@gmail.com

Sidhi Bayu Turker

Hospitality Management Study Program of Universitas Dhyana Pura, Bali.
Email: sidhiturker@undhirabali.ac.id

Abstract

Travel Route Design Bali Tourism Destination recommendations for Bali are as follows: Badung Regency
is the Main Gate because the International Airport is there to enter Bali as a whole assuming that tourists
come directly by airplane. From Badung, the tour can be continued to 3 different places namely Denpasar,
Tabanan, or Bangli. At present, Badung has 90 five-star hotels and has 9 popular tourist attractions so that
Badung Regency is worthy of being a Bali tourism center. Then you can continue your trip to Denpasar,
which has 28-star hotels and 3 popular tourist attractions. Gianyar Regency is a popular tourist destination
in Bali that has 11-star hotels and 14 attractive tourist attractions. Although Tabanan Regency is close to
Badung, it only has 2-star hotels and 2 famous tourist attractions. Likewise, with Bangli there are no listed
star hotels, but it has 2 famous tourist attractions. Klungkung Regency currently has 2-star hotels and 3
famous tourist attractions. Buleleng Regency, located in the northern part of Bali, has 9-star hotels and 2
famous tourist attractions. Jembrana Regency is the most disadvantaged in the tourism sector, in addition
to its far distance, it also has only 2-star hotels and 1 tourist attraction

Keywords: tourism destination, tourist attractions, attractiveness, transportation.

[493]
 ISSN: 0011-9342
Design Engineering Issue: 5 | Pages: 493 - 501

I. INTRODUCTION

In the tourist travel industry, tourists always talk about the quality that is reflected by the condition
of the physical environment, the local community, the facilities available. This study focuses on
how a quality journey can be started from the beginning to the end of the journey [1, 2].

In harmony, quality tourist experiences, quality of life resident, and quality of profit should be run
in the equality balancing. The tourist reached his/her expectation on the destination that they
visited while that the quality of life of local people in the destination improve, and the profit of
investors who prepared the amenities, facilities, and a couple of business for tourism activities [3].

At present, the tourism sector has had a direct or indirect impact on changes in government
bureaucratic leadership in most countries in the world. The development of the tourism sector can
also encourage local governments to provide better infrastructure, the provision of clean water,
electricity, telecommunications, public transportation, and other supporting facilities as a logical
consequence and all of which can improve the quality of life for both tourists and local
communities themselves as hosts [4].

This study focuses on how a quality journey can be started from the beginning to the end of the
journey and offers where the tourist should be started their journey and choose the routes to
effective and efficient journey [5,6]. This paper offers Travel Route Design Bali Tourism
Destination that contributes to travel agencies as well as tourists to realize the quality of
experiences.

II. LITERATURE REVIEWS

Destination quality and marketing in the marketing mix, there is a set of marketing tools known as
the 4P mix, namely product, price, place, and promotion, whereas tourism marketing has several
additional marketing tools that are broken down or developed from product elements such as
attraction, accessibility, convenience, and ancillary, which hereinafter known as 4A + 3P mixture.
So the tourism marketing mix includes 3P namely: price, place, promotion, and added 4A namely
attraction, accessibility, amenity, and ancillary [7,8]

The seven elements of the tourism marketing mix are interconnected and influencing each other
so that efforts are pursued to produce a marketing policy that leads to effective services to achieve
tourist satisfaction. In the tourism marketing mix, some variables support one another, which are
then combined by the destination manager to get the desired responses in the target market [9].

The travel industry partners are obliged to (1) give the travel industry data, legitimate assurance,
and security and wellbeing to voyagers; (2) making an atmosphere helpful for the improvement of
the travel industry organizations which remembers opening equivalent open doors for having a go
at, encouraging and giving lawful sureness; (3) look after, create, and protect national resources
that are a vacation spot and potential resources that have not yet been uncovered; and (4)
overseeing and controlling the travel industry exercises to forestall then conquer different negative
effects on the more extensive network [10].

[494]
 ISSN: 0011-9342
Design Engineering Issue: 5 | Pages: 493 - 501

Trends in tourism also result in the host's communities adapting to the needs of the tourist and
therefore find themselves adapting to the tourist demand. An example is communities keeping or
practicing their tradition for the sake of the tourist concerned with cultural history. To conclude, it
can be seen that the human relationship perspective can be viewed from many different angles
where it concerns the tourism sector. There has to be a balance between the host who is normally
the providers and the tourists who may be demanding [11].

III. RESEARCH METHODOLOGY

This study uses a desk research method by conducting studies and comparisons of several theories
and secondary data from a couple of official reports then compared with the development of Bali
tourism destinations [12]. The Bali Tourism destination consist of 8 regencies namely Badung,
Gianyar, Bangli, Klungkung, Karangasem, Tabanan, Jembrana, Buleleng, and 1 city that namely
Denpasar (see Picture .1)

Picture 1: Map Bali Province [13] (Bali Province, 2021)

IV. CURRENT BALI TOURISM

In the context of tourism development, linked to the concept of 4A, a tourist attraction, distance
and travel time to the destination is measured from the airport, supporting facilities of tourism, and
tourism agencies. When viewed from the number of available accommodations, the Regency (++)
of Gianyar, Badung Regency, Denpasar City, Buleleng Regency, and Karangasem Regency are
eligible to rely on the sector tourism as a driver of the regional economy, as shown in Table 1
below:

[495]
 ISSN: 0011-9342
Design Engineering Issue: 5 | Pages: 493 - 501

TABLE 1
NUMBER OF NON-HOTEL HOTELS STARS AND OTHER ACCOMMODATIONS IN
BALI BY REGENCY/CITY
Room Group
Regency/City <10 10 - 24 25 - 40 41 - 100 > 100
1 Gianyar ++ 292 81 10 3 -
2 Badung ++ 95 152 59 50
3 Denpasar ++ 49 102 44
4 Buleleng ++ 109 55 14
5 Karangasem + + 115 54 5
6 Tabanan 41 20 2 - -
7 Jembrana 27 26 3 - -
8 Klungkung 19 21 - - -
9 Bangli 21 6 2 - -
Source: Bali in Figures 2010 [14]

Meanwhile, if seen from the number of 4 and 5-star hotels that already exist in districts and cities
in Bali, and if it is assumed that the courage of investors to build star hotels are linked to the
popularity of regional tourism, the regency most popular Badung (**), then followed by Denpasar
City, and Gianyar. While Regencies of Buleleng, Karangasem, and Tabanan maybe not as popular
as (*) Badung-Denpasar-Gianyar. While the Regencies of Jembrana, Klungkung, and Bangli have
not shown as districts that have popularity in the tourism sector. More details can be seen in Table
2 below.

TABLE 2
NUMBER OF STARRED HOTELS IN BALI BY LOCATION AND CLASS OF HOTELS
Hotel Class Number
Regency/City 5 Stars 4 Stars 3 Stars 2 Stars 1Star of Hotel
1 Badung ** 26 28 19 15 2 90
2 Denpasar ** 3 4 9 7 5 28
3 Gianyar ** 5 5 1 - - 11
4 Buleleng * 1 2 2 3 1 9
5 Karangasem * 1 2 1 1 - 5
6 Jembrana - - 1 - 1 2
7 Tabanan * 1 - 1 - - 2
8 Klungkung - - 1 1 - 2
9 Bangli - - - - - -
Source: Bali in Figures 2010 [14]

If we see from the attractiveness of each district/city to make tourism as a superior sector in terms
of the current popular tourist attraction, it puts Karangasem regency as the most attractive and
appropriate for tourism, as shown in Table 3 below

[496]
 ISSN: 0011-9342
Design Engineering Issue: 5 | Pages: 493 - 501

TABLE 3
LIST OF ATTRACTIONS IN KARANGASEM
Regency / City No Tourism Attractions
Karangasem (6 attractions 1 Tirta Gangga Park Karangasem (*)
popular) 2 Padangbai Harbor
3 Tulamben Beach Karangasem (*)
4 Salak Agrotourism in Sibak Karangasem
5 Candidasa Beach Karangasem (*)
6 Silayukti Karangasem Temple
7 Weaving Gringsing Tenganan (*)
8 Besakih Karangasem Temple (*)
9 Tenganan Tourism Village (*)
Source: LA Tour and Travel, Sragen, Central Java (*) have been popular [14]

While the second position is Badung and Gianyar regencies with 5 popular attractions and becomes
the mainstay of the district, as shown in Table 4 below:

TABLE 4
LIST OF ATTRACTIONS IN BADUNG REGENCY AND GIANYAR
Regency / City No Tourism Attractions
Badung (5 1 Kuta Beach (*)
attractions 2 Sangeh Monkey Forest
already popular) 3 Nusa Dua & Tanjung Benoa Beaches & Tourist Areas (*)
4 Jimbaran Beach
5 Uluwatu Temple (*)
6 Taman Ayun Temple (*)
7 Royal Family Temple Mengwi
8 Dalem Sakenan Temple
9 Garuda Wisnu Kencana Park (*)
Gianyar (5 1 Beauty Natural Ubud Gianyar
attractions have 2 Waterfalls & Bungy Jumping Blahbatuh Gianyar
been popular) 3 River Rafting Ayung Payangan Gianyar
4 Safari Tours on Gajah Taro Gianyar (Bali Zoo Park)
5 Tegenungan Waterfall Gianyar
6 Sukawati Art Market (*)
7 Tirta Empul Temple Tampaksiring (*)
8 Gianyar Stone Mask Painting & Craft Center
9 Wooden Mas Carving Center, Kemenuh, Tengkulak, Pujung Batuan
Gianyar
10 Centers Gallery Ubud-Peliatan Painting (*)

[497]
 ISSN: 0011-9342
Design Engineering Issue: 5 | Pages: 493 - 501

Regency / City No Tourism Attractions

11 Goa Gajah, Carving Relief of Yeh Pulu, Samuan Tiga Complex, Kebo
Edan Statue, Pusering Jagat, Bulan Pejeng, Carving Craft of Coconut
Shell Bedulu-Pejeng Gianyar (*)
12 Barong Dance Performance, Kecak Dance, Keris Dance (*)
13 Presidential Palace Looks Siring
14 Gunung Kawi Tampak Siring Monument
Source: LA Tour and Travel, Sragen, Central Java (*) have been popular [14]

While the City of Denpasar, Klungkung Regency, and Bangli, although they have quite a lot of
tourism attractions but are not as popular as Karangasem Regency, Badung, and Gianyar. For
Denpasar City, although it is very close to Badung regency, it is not too attractive to rely on the
tourism sector as a leading sector; indeed, this opinion can still be debited with the reality of the
current condition in Denpasar.

TABLE 5
LIST OF ATTRACTIONS IN DENPASAR CITY, KLUNGKUNG REGENCY, AND
BANGLI
Regency / City No Tourism Attractions
Denpasar (3 tourist attractions 1 Sanur Beach (*)
are already popular) 2 Werdhi Budaya Art Center Abian Kapas Denpasar (*)
3 Traditional Market Jalan Gajah Mada Denpasar
4 Bali Denpasar Museum (*)
5 Denpasar's "Chess Face" Statue
6 Le Mayeur Painting Museum Denpasar
Klungkung (3 attractions 1 Goa Lawah Temple Klungkung (*)
have been popular) 2 Nusa Lembongan and Penida Island Klungkung (*)
3 Traditional Painting Centers, Gold & Silver Carving Art,
Bullet Carving Art Kamasan Klungkung Village
4 Gili Kerta Gosa Gorge Semarapura Palace Klungkung
Bangli (3 Attractions) travel 1 Batur Lake, Batur Mount, Batur Crater, Toya Bungkah
has been popular) Hot Springs (*)
2 Kintamani Penelokan (*)
3 Kehen Bangli Temple
4 Trunyan Village (*)
5 Batur Temple, Tegeh Temple Koripan Village
Customary Penglipuran Bangli
6 Pucak Sari Peninjoan Bangli Village
Source: LA Tour and Travel, Sragen, Central Java (*) have been popular [14]

While for Tabanan, Buleleng, and Jembrana regencies by the popularity of tourism attractions,
these three regencies are not yet eligible to make the tourism sector the leading sector of regional

[498]
 ISSN: 0011-9342
Design Engineering Issue: 5 | Pages: 493 - 501

development, and other sectors may be superior sectors. According to observations, Tabanan
Regency is still feasible to rely on the agricultural sector, especially rice and animal husbandry
products, while Buleleng and Jembrana regencies have not shown the maximum strength of the
tourism sector and are very likely due to the relatively far distance or access from the Badung, and
Gianyar tourism business centers.

The solution for doing the ballooning development in all districts and cities in Bali, the provincial
government should be able to make a joint consensus for determining the scale of development
priorities based on the excellence of each region; who is the center of tourism, and who is a
supporter, what is the ideal distribution system, and determining the composition of the allocation
of tourism contributions to regional development in the province of Bali.

TABLE 6
LIST OF TOURISM ATTRACTIONS IN TABANAN, BULELENG, AND JEMBRANA
Regencies / Cities No Tourism Attractions
Tabanan 1 Tanah Lot Beach & Temple (*)
(2 tourist attractions are 2 Natural Landscape Jatiluwih World Heritage
already popular) 3 Dreamland Beach, Alas Kedaton Tabanan
4 Beratan Lake, Ulun Danu Beratan Temple, Kembang
Merta Village, Bukit Mungsu Market, Pancasari
Bedugul Tabanan Market (*)
5 Puri Agung Kerambitan Tabanan
6 Penarukan Carving Center Ceramic Center, Tile,
PejatenTabanan Blayu Woven Fabric Manufacturing
7 Margarana Tabanan Heroes Cemetery
8 Museum Subak Tabanan
Buleleng 1 Gitgit Water Waterfall Buleleng
(2 attractions have already 2 Hot Springs of Banjar Buleleng
been popular) 3 Building Sanih Water Baths
4 Lake Buyan & Lake Tamblingan Buleleng
5 Gili Sea Menjangan Buleleng (*)
6 Lovina Buleleng Beach (*)
7 Brahma Vihara Arama - Banjar Buleleng
8 Statue of the Lion of Ambara Raja Buleleng
Jembrana 1 Medewi Beach Jembrana
(1 tourist attraction has 2 West Bali Jembrana National Park (*)
been popular) 3 Perancak Beach Jembrana
4 Gilimanuk Port
5 Rambut Siwi Temple Jembrana
Source: LA Tour and Travel, Sragen, Central Java (*) have been popular [14]

[499]
 ISSN: 0011-9342
Design Engineering Issue: 5 | Pages: 493 - 501

V. CONCLUSION AND RECOMMENDATION

Based on Tabel 3, 4, 5, and 6, Travel Route Design Bali Tourism Destination recommendations
for Bali are as follows: Badung Regency is the Main Gate because the International Airport is there
to enter Bali as a whole assuming that tourists come directly by airplane. From Badung, the tour
can be continued to 3 different places namely Denpasar, Tabanan, or Bangli. At present, Badung
has 90 five-star hotels and has 9 popular tourist attractions so that Badung Regency is worthy of
being a Bali visitor center [14, 15]. Then you can continue your trip to Denpasar, which has 28-
star hotels and 3 popular tourist attractions. Gianyar Regency is a popular tourist destination in
Bali which has 11-star hotels and 14 attractive tourist attractions (see Picture. 2).

Picture 2: Travel Route Design Bali Tourism Destination [14, 15]

Based on Table 1, and Table 2, Although Tabanan Regency is close to Badung, it only has 2-star
hotels and 2 famous tourist attractions. Likewise, with Bangli there are no listed star hotels, but it
has 2 famous tourist attractions. Klungkung Regency currently has 2-star hotels and 3 famous
tourist attractions. Buleleng Regency, located in the northern part of Bali, has 9-star hotels and 2
famous tourist attractions. Jembrana Regency is the most disadvantaged in the tourism sector, in
addition to its far distance, it also has only 2-star hotels and 1 tourist attraction [14, 15]. (see
Picture 2).

[500]
 ISSN: 0011-9342
Design Engineering Issue: 5 | Pages: 493 - 501

REFERENCES

1. Trimurti, C. P., & Utama, I. G. B. R. (2020). The Examination Bali Destination Marketing Chain Model
Based On Tourist Motivation. International Journal of Scientific & Technology Research Volume, 9,
4491-4495.
2. Sirna, I. K., Adinegara, G. N. J., & Utama, I. G. B. R. Adoption of The Service Quality Principle into
Hospital Industry.
3. Wijkstra, P. J., Van Altena, R., Kraan, J., Otten, V., Postma, D. S., & Koeter, G. H. (1994). Quality of
life in patients with chronic obstructive pulmonary disease improves after rehabilitation at
home. European Respiratory Journal, 7(2), 269-273.
4. Ashley, C., De Brine, P., Lehr, A., & Wilde, H. (2007). The role of the tourism sector in expanding
economic opportunity. Cambridge, MA: John F. Kennedy School of Government, Harvard University.
5. Utama, I. G. B. R. (2016). Senior tourists’ travel selection: A structural model development. Heritage,
Culture, and Society: Research agenda and best practices in the hospitality and tourism industry -
proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd
International Seminar on Tourism, ISOT 2016, 2016, pp. 273–278.
6. Trimurti, C. P., & Utama, I. (2021). Bali Tourism Destination Structural Loyalty Model from Consumer
Behavior Perspective. Christimulia Purnama Trimurti, I Gusti Bagus Rai Utama.(2021). Bali Tourism
Destination Structural Loyalty Model from Consumer Behavior Perspective. Turkish Journal of
Computer and Mathematics Education (TURCOMAT), 12(4), 494-505.
7. Magatef, S. G. (2015). The impact of tourism marketing mix elements on the satisfaction of inbound
tourists to Jordan. International Journal of Business and Social Science, 6(7), 41-58.
8. Phumiworramunee, S., Wongmonta, S., & Techakana, J. (2019). Guidelines for the Promotion of
Cultural Tourism Marketing in Nakhon Phanom Province. Dusit Thani College Journal, 13(1), 184-
201.
9. Correia, A., Kozak, M., & Ferradeira, J. (2013). From tourist motivations to tourist
satisfaction. International journal of culture, tourism, and hospitality research.
10. Mak, A. K. (2005). Identity-centered model of reputation management: a case study of Iowa tourism
office and its industry partners.
11. Saethorsdottir, A. D. (2004). Adapting to change: Maintaining a wilderness experience in a popular
tourist destination. Tourism Today Tourism Today.
12. Utama, IGBR. (2016). Metodologi Penelitian Pariwisata dan Hospitalitas: dilengkapi dengan studi
kasus penelitian. Denpasar: Pustaka Larasan.
13. Nuarsa, I. W., Nishio, F., Hongo, C., & Mahardika, I. G. (2012). Using variance analysis of
multitemporal MODIS images for rice field mapping in Bali Province, Indonesia. International Journal
of Remote Sensing, 33(17), 5402-5417.
14. Utama, I. G. B. R. (2020). Tourism Visitor Center Flowchart As Recommendation for Bali Tourism
Destination. Available at SSRN 3669739.
15. Utama, I.G.B.R., Trimurti, C.P. (2020). Investigation of the image of the buyan tamblingan area as a
tourist attraction destination. International Journal of Scientific and Technology Research, 2020, 9(3),
pp. 5234–5238

[501]

View publication stats