Introduction

Coca-Cola’s history
Coca-Cola (simply referred as Coke) is carbonated soft drink produced by The
Coca-Cola Company. The Coca-Cola company, the world’s biggest non-alcoholic
beverages manufacturer and distributor , offering 2,800 products with over 500
brands in more than 200 countries (The Coca-Cola Company, 2020).The drink
Coca-Cola was invented by John S. Pemberton, a pharmacist It was firstly served at
Jacobs’ Pharmacy.
Coca Cola entered the Vietnam’s market in 1960, it has become one of the most
common international brands in Vietnam. A survey conducted by MarketIntello in
2016 to find out consume’s preferences in buying and drinking non-alcohol
beverages has shown a quick and widespread recognition of 98.5% in regards to
Coca-Cola (MarketIntello, 2016).

Purpose
Refresh the world. Make a difference

Vision
Our vision is to craft the brands and choice of drinks that people love, to refresh
them in body & spirit. And done in ways that create a more sustainable business and
better shared future that makes a difference in people’s lives, communities and our
planet.
References:
1. The Coca-Cola Company: The Coca-Cola Company | History, Products, & Facts |
Britannica

2. Coca-Cola: Coca-Cola - Wikipedia

3. Hành trình Coca-Cola thâu tóm đối tác Việt: Hành trình Coca Cola thâu tóm đối
tác Việt - VnExpress Kinh doanh

4. The Coca-Cola company purpose and vision: Our Purpose :: The Coca-Cola
Company (KO)