A

RESEARCH PROJECT REPORT ON

“A STUDY Of CONSUMER PERCEPTION TOWARDS INVESTMENT LIFE INSURANCE POLICY ."

SUBMITTED TO:

(Department of Business Administration)

For the partial fulfillment of the requirement of

Masters of Business Administration

(MBA -2019-2021)

UNDER THE SUPERVISION OF:

Prof. P.B Singh

SUBMITTED BY:

(ANKIT SINGH)

MBA . Marketing 2nd YEAR

Roll No 203089010021

MAHATMA JYOTIBA PHULE ROHILKHAND UNIVERSITY,

BAREILLY- 243001
 TO WHOMSOEVER IT MAY CONCERN

This is to certify that Mr/Ms. Ankit Singh is a bonafide student of

MBA Course (Marketing) (2019-2021) at Department of Business
Administration, Mahatma Jyotiba Phule Rohilkhand University,
Bareilly has satisfactorily completed the Research the research project
report "A Comparative study on consumption patterns of Soft Drinks
and Fruit Juices "

This study is done under the guidance of the undersigned for the
partial fulfillment of the requirement of Master of Business
Administration.
I wish him/her all the best for bright future ahead.

(Prof. P B singh) (Prof. Sanjay Mishra)

Supervisor Head & Dean
 DECLARATION

I Ankit Singh student of MBA (Marketing) 4 TH Semester of M.J.P.

Rohilkhand University, Bareilly hereby declare that the work of
studying about “A Comparative study on consumption patterns of soft
drink and fruit juice” presented in the form of this report is done by
my own efforts and is genuine to the best of knowledge and is not
submitted in any other university/institution towards the award of
any other degree. An attempt has been made by me to provide all
relevant and important details regarding the topic to support the
theoretical advice with concrete research evidence. This will be
helpful to clean the for surrounding the various aspect of the topic. I
hope that this Research project report will be beneficial.

Ankit Singh
M.B.A.(Marketing) 4th SEM
ROLL NO:- 203089010021
 ACKNOWLEDGEMENT

The successful completion of the has been accomplished with the

valuable guidance and support of numerous people. I owe to their
constructive support, which sustained my motivation. I take this
opportunity to express my profound sense of gratitude to all of them.I
express my sincere gratitude to M.J.P ROHILKHAND UNIVERSITY for
his invaluable support during my MBA Course.I express my sincere
thanks and heartfelt gratitude to M.J.P.R.U Bareilly for her excellent
and inspiring guidance and suggestions throughout this project work.
Without her inspiring encouragement, it would have not been
possible for me to bring out this project.I express my splendid thanks
to all my lecturers, librarian for extending library facilities needed to
complete this project. Last but not least, my sincere thanks to
everybody who has helped me directly or indirectly for making this
Research project report a grand success.

Ankit Singh
MBA(Marketing) 4TH SEM
ROLL NO:- 203089010021