Product

Development 101
COACHED BY ZAHIN HUSSAIN
CEO & FOUNDER, KEDU
1. Market Research

1. What is market research?

2. Approach and objectives
3. Research from secondary sources
4. Doing your own qualitative research
5. Doing your own quantitative research

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 Quantitative research is
“ used to quantify
behaviors, opinions,
attitudes and other
variables to make
generalizations about a
large population
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Why do quantitative research?

How many? How often?

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Why do quantitative research?

What makes SA’s rate higher than others?

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Why do quantitative research?

Lack of career orientation

Skills mismatch

Lack of opportunities

How often? How many? (Scale)

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Focus on
THE NUMBERS = DATA

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Ask yourself this...

How much do you rely on

your intuition and how
much do you engage with
data for decisions?

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Wrapping your head around data

Purchase on Amazon

15 Must Read Books for

Entrepreneurs in Data Science

9
Data is
everywhere
Seriously. How to access?

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Case study: Youth Opinion Survey in Vietnam

Sample size | Threshold | Standard deviation

Additional resources:

▪ Humans of Data
▪ Udemy on quantitative analysis
▪ Medium blog guide
▪ UX research for the clever startups
Your solution
=
A little bit of
happiness

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