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According to Małek (2020), data governance is like a framework for showing that
behavior is appropriate when creating, consuming, managing, and analyzing data. Simply put, it's
about deciding how to manage, control, and utilize the growing and complex data. Within a
company, various tools such as ERP (Enterprise Resource Planning) generate daily data, which
The issue of data governance in insurance industry has attracted a lot of attention from
scholars. First, the reason why data governance is gaining traction is because many companies
are moving towards data-driven policies. This is evidenced in the findings by Williams,
Chaturvedi & Chakravarthy (2020), which revealed that digitally savvy start-ups like Lemonade
are using digital tools to offer a more personalized and cheaper insurance experience, which has
confused existing insurers. Consumers tend to switch to digital native insurers, coupled with the
general lack of trust in insurers. Traditional insurers run the risk of further loss of profitability if
digital transformation fails. Williams, Chaturvedi & Chakravarthy (2020), further observed that
insurers are also faced with increased cybersecurity risks due to the sensitive customer
information they manage and increased regulatory oversight of the storage and use of this
information. Similarly, Haneem, et al., (2017), for example, reveals that in today’s data-driven
companies, data duplication, inaccuracies and inconsistencies are common. This is true because
the more the same functionality is duplicated throughout the enterprise, the more complicated it
is to manage and the more costly it is. It also increases security risks because it is difficult to
understand. Therefore, we will clearly separate the functions that are common to the entire
company and the functions that are required for each department, and provide each as a service
so that it can be shared within the company. By doing so, operation / maintenance and security
measures costs can be aggregated, and troubles can be dealt with more quickly. For example,
Bessy-Roland Boumezoued & Hillairet (2021) reveals cyber attack as one of the most common
risks facing modern companies such as insurance companies. No matter how much the company
has set up defense measures against cyber attacks, it is difficult to completely prevent cyber
attacks because the attackers continue to have an overwhelming predominance of attackers, such
Morabito (2015) reveals that typical use cases of data governance include streamlining
data analysis, data intelligence represented by AI and machine learning, compliance with other
laws and regulations such as GDPR (General Data Protection Regulation), and data for creating
business value. Data governance is not achieved with the introduction of any tools or solutions. It
is important to combine internal efforts such as privacy and information security policies, data
developing various policies, reviewing various processes, and introducing risk and compliance
management. It also entails defining data owners, managing data quality to organize data neatly,
and realizing data portability for optimal placement between cloud and on-premises.
concerned includes moving to cloud. This is according to the assertion by Mastroeni, Mazzoccoli
& Naldi (2019), where they observed that most insurance companies consider moving to cloud
as a way of expanding their data storage capacities. On-premises systems usually have to carry
excess resources, but in the cloud you can scale up as many resources as you need, when you
need them. Therefore, it is possible to dramatically reduce TCO (total cost of ownership).
insurance companies. According to Hall (2017), the introduction of AI, which helps solve
corporate problems such as solving labor shortages and improving operational efficiency, has
great benefits for customers, such as being able to receive prompt and accurate responses at any
time. Therefore, it is introduced in every scene from contracting with customers to after-sales
data governance issues. Małek (2020) suggest that by using mobile support systems, it is possible
to address many governance issues. Major companies provide customer-specific pages on the
Internet. Many can register damage status and photos, enabling quick insurance payments. In the
event of a disaster, the companies will take measures to send information to all subscribers in the
disaster area in order to prevent omission of bills. The same is echoed by Nuruzzaman &
Hussain (2020), who revealed the role played by chatbots in addressing security issues especially
from user end. When a customer is flooded with telephone inquiries and the operator is busy or
the telephone line is tight, the chatbot will take the place of the customer's anxiety.
References
Bessy-Roland, Y., Boumezoued, A., & Hillairet, C. (2021). Multivariate Hawkes process for
Hall, S. (2017). How Artificial Intelligence is changing the insurance industry. The Center for
Haneem, F., Ali, R., Kama, N., & Basri, S. (2017, July). Resolving data duplication, inaccuracy
Małek, A. (2020). Internet of Things (IoT): Considerations for Life Insurers. In Life Insurance in
Mastroeni, L., Mazzoccoli, A., & Naldi, M. (2019). Service level agreement violations in cloud
Nuruzzaman, M., & Hussain, O. K. (2020). IntelliBot: A Dialogue-based chatbot for the