OPPORTUNITIES AND THREATS OF

FORD DURING CORONA VIRUS

PANDEMIC….
Ford is a multi-million dollar company started by henry ford
in the year 1903 which is focused on producing and selling
cars, and started off with great sales, but in the last few years
there sales have dropped slightly due to a very few models
being bought by customers .After the virus struck and lock
down was implemented there sales dropped even further.
The major threats faced by ford during this
pandemic are the low demand for cars and the low stock
market share prices. Ford has also not produced many new
cars over the years thus not creating excitement or want
within customers to buy their product.
This pandemic has surely not been very kind
to ford but it’s not the end. Ford can use these times to get
into other streams of business like producing pharmaceutical
products to fight covid- 19 which will help them gain sales.
Furthermore, they can manufacture new cars or remodel the
old ones to have new sanitary systems which will sanitise the
user of the car and the car itself with the push of a button for
their safety. They can also remodel their old cars to new
attractive ones and sell them at lower prices to increase
customer want. With Ola and Uber now reopening ford can
get into alliances with these companies and provide them
with the self-sanitising cars which will ensure the riders
safety as they will be under constant fear of being affected by
the virus. Finally, with a good marketing strategy and lower
prices of their cars and with mass advertising of their new
cars they can gain back sales and become the company they
once were.
Ford as a company will also be providing the self-
sanitary cars to uber and installing this feature in there
already available vehicles, as the customers don’t feel safe to
travel in taxis during this pandemic, to add on to that uber
will also collaborate with ford to deliver quality drugs to
hospitals which require them. With the help advertising we
are planning to reach out to the people informing them
about the self-sanitary cars and how Uber and Ford will
collaborate with each other for there customers.