Republic of the

Philippines City of Taguig

Taguig City University
General Santos Avenue, Central Bicutan, Taguig City

ASYNCHRONOUS ACTIVITY 03
STRATEGIC MANAGEMENT IN TOURISM AND HOSPITALITY

ACTIVITY 2.1 Classifying Strategies (3 PTS

each) Purpose:

This exercise can improve your understanding of various strategies by giving you experience
classifying strategies. This skill will help you use the strategy-formulation tools presented later.
Consider the following 8 actual year-2009 strategies by various firms:

1. Microsoft developed a new video camera for its Xbox 360 console that allowed players to
control games with the movement of their bodies, rather than by holding a plastic wand in their
hands, as required with Nintendo’s popular Wii game console.

2. Hilton Hotel and Suites began to “tweet”—post messages of 140 characters or less on
Twitter.com, so guests could see product features. Hotels are also putting marketing videos on
YouTube.

3. The Philippine’s huge broadcasting firm, ABS-CBN Broadcasting Corps., cut 7,000 more
jobs on top of the 11,000 the prior year.

4. Best Western Hotels & Resorts has acquired the World Hotels brand, adding a collection of
approximately 300 hotels and resorts to the company’s global portfolio. No price was reported
for the deal.

5. News Corp. sold off many of its television stations.

6. Two regional airlines that fly feeder flights for United, Delta and American airlines will halt
operations in the next few weeks, marking the first US carriers to be grounded by the
coronavirus outbreak.

7. GOLDEN SKY TRAVEL AND TOURS CORPORATION is a Philippine-based Travel

agency established on March 20, 1997 at Ermita, Manila Philippines. This travel agency started
with a team of five staffs to serve the travel requirements of the missionaries and
their families in the Christian community. In 2002, another office in Quezon City was opened to
cater to its expanding client base.

8. Casa Madrona Hotel in New York used mobile augmented reality to show tourists walking
the street the impressive balcony views of one of its 360-degree suites.

9. Atmosphere Resort and Spa located in Dauin, Negros Oriental meets nearly every green
benchmark set converted the property into Eco-Friendly Hotels or Green Practices. The resort
uses solar energy for power and water and inverter appliances for maximized energy efficiency.

10. Bicol Isarog, one of the largest Bus Company in the country, offer a bus service with high
end accommodation. Travelling Manila going to Bicol make it easy since the passenger can
sleep and relax for long travel hours.

Instructions

Step 1: On your MS Word, number from 1 to 10. These numbers correspond to the
strategies described.

Step 2: What type of strategy best describes the 10 actions cited? Explain Why. Indicate your
answers.

NO. STRATEGY ANALYSIS/EXPLANATION

8
 9

10

ACTIVITY 2.2 Formulating Strategy Scenario

Direction

1. You will be given set of Strategies. We’ve learned all the strategies in our discussion.
2. You have to indicate an appropriate example of the given strategies. You can gather the
situation through extensive research in the Internet.
3. Each example should be related to Tourism and Hospitality Industry.
4. See Example below:

Example
NO. STRATEGY APPROPRIATE EXAMPLE ON THE
STRATEGY
1 Retrenchment Hilton announced on Tuesday it will lay off
approximately 2,100 corporate employees across
the globe in an effort to reduce its cost structure
amid COVID-19. It will also extend previously
announced furloughs, reduced hours and corporate
pay reductions for 90 more days.

Hilton today announced additional measures to

reduce its cost structure, including the intended
reduction of approximately 2,100 corporate roles
globally, and the extension of previously announced
furloughs, reduced hours, and corporate pay
reductions for up to an additional 90 days.

STRATEGY WORKSHEET

NO. STRATEGY ANALYSIS/EXPLANATION

1 Diversification
2 Market Penetration

3 Product Development

4 Backward Integration

5 Divestiture