1.

FACTS
2.PRODUCTS
A. Apple is the leader in
the smartphone and Offers a wide range of
its accessories sector products from phones to
B. Also the only laptops and its own cloud
company that doesn’t services
give discount intead
charges a premium

3. Apple pricing
4.Competition
The apple products have
always been priced higher There is no direct competition for Apple on the
than its competitors which is pricing front but on the basis of performance there
due to the aura created by it are a lots of brands such as Samsung and OnePlus
contributed by the which give way better value for money .
psychological aspect of
“Status symbol”
 5.DISTRIBUTION NETWORK

Apple has its own showrooms and experience centres where

it showcases it products. One of the other thing that Apple is
so good at it is by creating a sense of scarcity making it
available only in select tier 1 and tier 2 cities.

6.CANNIBALISATION 7.Apple over the years

Self cannibalization The cornerstone of apple has always been its
is releasing new innovation. The only was it can stay in top is to
products that continuously churn out new products. It was
decrease the sale of the first to bring out airpods, smartwatch
its existing bands, etc and will always be synonymous to
products.The innovation.
example can be the
release of iphone
when ipod demand
was sky high. Iphone
comprised of ipod,
internet and camera
bringing the death
of ipod.

8.STEVE JOBS-APPLE
Apple would never have been what it is today
without its brilliant and charismatic owner Steve
jobs. He was a visionary since he came up with
new products such as ipod and iphone which
gave rise to its prominence as a leader.

9. FUTURE

The uture of tech is always exciting and we can only wait and watch what they can bring to stay
relevant and ahead of the competition. But one thing is for sure and that is whoever innovates
will live and the others can only follow.