Donation Request Funnels

taught by Tracie Kelly

Tracie Kelly is going on five years in entrepreneurship alongside her teenaged sons,
Spencer and Grant. Driven by her passion to support her sons in their skincare
business, Expedition Soaps, Tracie manages daily business operations while the
teens are in school. She coordinates with schools and organizations to sell their
soaps as a fundraiser, and supports Spencer in his mission to use their company as
a platform to advocate for autism and give back to the autism community.

expeditionsoaps.com

With a Donation Request Funnel, you can ask for donations (or run a fundraiser) in a way
that gets donors excited to help out, and allows them to walk away with something of value. The
first page is a lead collection page, where visitors gain awareness of the urgent need, where a
video creates an emotional connection through a powerful story, through a 3-5 minute Perfect
Webinar. The order form (donation) page shares what their money is going towards, and lets
them choose how much they want to donate. The Thank You page is a receipt (in addition to a
Thank You email) of their donation, and buyers are guided to follow the cause on social media
platforms to stay connected and involved.