Brand Core/Essence: Master Brand and Aligning

Design

Brand Personality: Sophesticted, Agility, Competence

Emotional Benefits: For all age groups and classes,

Data retreving is easy

Product Benefits: Easy to use, Better size display,

Good payment system, Handy.

Product Attributes: Available for all age groups, New

designs and colours, Good front camera.

Brand Core/Essence:Affordable innovation

Brand Personality: Cheap, Smart, Youth centric

Emotional Benefits: Freedom, Strong, Indian

manufactured so national pride

Product Benefits: High performance, value for

money, Multiple options to choose from

Product Attributes: Low pricing, Quick launch,

Multiple versions.