CONDOMS JUB

01/08/2021

1. Message
you can be with who you want, but take care of your health

2. Advertiser
a woman's voice with a sensual tone

3. Identification technique
Provide male latex condoms, made of according to the defined technical characteristics.

4. Generalization technique
 Condoms must be made of latex.

 Condoms should not release toxic substances or harmful in amounts that may be irritants, allergies or any
other damage to the condom user under normal conditions of use.

 Lubricants or powder applied to the condom, do not must contain or release known substances as toxic,
sensitizing or locally irritants, or produce any other effect harmful or disruptive under normal conditions use,
the use of lubricant, powder or component of materials shall not deteriorate the condom.

 The condoms offered must not contain spermicides.

5. Emotional appeal technique

 Consumer interested in quality, committed to buying, looking for a good product

 Consumer with high self-awareness, concerned about the image he projects. He is aware of the importance
of what he consumes as it says a lot about himself, because of its variety of presentations, for a consumer
who is interested in new things, who is willing to experiment.

 advertising seeks to engage the user from an early age with the product

6. Celebrity endorsement technique

Yes, beautiful and sensual models and actresses

1
 7. Ideology
The male condom or condom is a barrier method of contraception that, when used well, prevents unwanted
pregnancies and is, together with the female condom, an effective method to prevent the spread of HIV and sexually
transmitted infections (STIs).