Department of Banking and Insurance, University of Dhaka

BBA 26th Batch 1st Year 1st Semester 2nd Mid-Term Examination
Title of the Course: Business Communication
Course Code: B-102

Time: 1 Hour Total Marks: 7.5×2 = 15

Answer any two(2) of the following questions.

1. a) ‘MNO Co. Ltd.’ is a reputable organization and the company is very determined to maintain its
goodwill. Being a manager of this firm, if you have to convey any negative messages to any
stakeholders, when will you choose direct approach to communicate the message? 2.5

b) ‘Zarif Food and Beverage Company Ltd’ supplies frozen food items to ‘X Company Ltd’ of
France. Some products of last shipment were spoilt due to the transportation agency’s fault.
Now, X Co. Ltd. wants refund for the damaged goods, but it is not Zarif Co.’s policy to refund in
such incidences and the company decides to notify the message indirectly.
Now, describe the steps of the indirect method for this refusal of request. 5

2. a) What factors would you choose for organizing a cover letter? 2.5
b) Discuss five important sources you will consider for finding an employer during your job
search and mention the pros and cons of each source. 5

3. a) Is there any difference between a problem statement and a purpose statement of a report?
Write down your viewpoint in not more than three sentences. 2.5
b) Briefly illustrate the integral parts of a long and formal business report. 5

Best Wishes!