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The emergence of
American junk food continues to be a trend in our country. Children and teens are loving the
high fat and salt content in a special treat from potato fries, specifically, those offered by
McDonald’s. Thanks to McDonald’s, American food was made familiar to us. It might even be
the first comfort food that we can think of. We loved these foods so much that we even adapted
some of their dishes into a Filipino-style dish. To name, we have adapted from the American
spaghetti our Filipino spaghetti, with chopped hotdogs, but with a sweeter sauce. Another
popular McDonald’s foods, fried chicken and hamburgers are also becoming part of our food
culture that they even ended up becoming standard street food. This just shows how McDonald’s
through its American food has influenced Filipinos. As such, the concept of this ‘fast-food
restaurant’ gave rise to the term “McDonaldization” as coined by the sociologist George Ritzer
which refers to the rationalization of production, work, and consumption, adapted from the
concept of a fast-food restaurant. In the Philippines, we can see the effects of McDonaldization