Who are your key customer segments?

The main segments that make up the museum's public are:

- - students from kindergarten to high school;

- - young families with children.

What difference do you want to make in your customers' lives?

Make them come to the museum and discover that history and ethnography are interesting. To leave
here with the idea of surrounding oneself with things and traditions that has a certain aesthetic
value, to want to discover more.

Who are you asking them to become?

Just visitors of the museum. If they want to enrich their lives and minds, it is their choice. The
museum is there to provide the experiences.

What do you know about their experience of your organization and your digital program?

Visitors access the site mainly for information on the program, the amount of entrance tickets and
outdoor entertainment activity (horseback riding).