THREAT OF SUBSTITUTES :

The essence of life is food and beverages. This industry faces very little threat from substitutes.
Trends in eating and drinking may alter throughout time, but no substitute can completely replace
the industry.

Products from one company can be substituted with those from another. Customers can simply
move from your commodity product to a competitor's product if you produce a commodity product
that is undifferentiated.

These products may appear to be different in appearance, yet they have the ability to gain client
pleasure as a substitute product. In the food industry, people's purchasing power varies depending
on their social class and income, as well as the company's product diversity and pricing differences
(due to various technology).