Association Rule

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 Association Rule

Association rules are "if-then" statements, that help

to show the probability of relationships between
data items, within large data sets in various types
of databases.

Association rule mining has a number of

applications and is widely used to help discover
sales correlations in transactional data or in
medical data sets.
Use cases for association rules

In data science, association rules are used to find

correlations and co-occurrences between data
sets.

They are ideally used to explain patterns in data

from seemingly independent information
repositories, such as relational databases and
transactional databases.

The act of using association rules is sometimes

referred to as "association rule mining" or "mining
associations."
How association rules work?

Association rule mining, at a basic level, involves

the use of machine learning models to analyze
data for patterns, or co-occurrences, in a
database.

It identifies frequent if-then associations, which

themselves are the association rules.

An association rule has two parts: an antecedent

(if) and a consequent (then).

An antecedent is an item found within the data.

A consequent is an item found in combination

with the antecedent.
Association rule algorithms

Popular algorithms that use association rules

include

AIS
SETM
Apriori
Variations of the latter.
Uses of association rules in data mining

In data mining, association rules are useful for

analyzing and predicting customer behavior.

They play an important part in customer

analytics, market basket analysis, product
clustering, catalog design and store layout.
Programmers use association rules to build
programs capable of machine learning.

Machine learning is a type of artificial intelligence

(AI) that seeks to build programs with the ability
to become more efficient without being explicitly
programmed.
 Topics for next Post

hierarchical clustering
Non-Hierarchical clustering
Cluster analysis

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