Electronic Store

1. Type of Retail store in terms of Format- Departmental store

Retailing Processes- Direct Selling
Ownership- Independent Retailer
2. Type of different channel formats, if any- Direct Selling Channel
3. Retail store size-45x18 Sq. Ft
location- Khallikote
and its appropriateness- suitable
4. Product assortment- T.V, Fridge, Washing machine, Fan, Grinder, Iron
Machine, A.C, Cooler etc. and
their respective target segments- Rich and Middle-class people
5. Private labels, if any - No
6. Pricing Strategy being implemented- Going rate Pricing
7. Various marketing communications used inside the store-
Hoardings and Poster of different electronics brands
8. Visual Communication – Advertising of different brand through pamphlet
and catalogues
store frontage- Hoardings & Light-weight items
and retail identity- They have the items of good brands and prices are
relatively cheap and better repair and services of electronics.
9. Store Planning – Space allocation- of the store and store layout-
Grid layout
10. Merchandising – Merchandise presentation, fixtures, signage, Point Of
Sale Material (POSM), plannogramming-
Promotional Aisle and One brands items are displayed together for a
particular product to attract customer.
11. Store Design - Store ambience, lighting- LED lights, sound- T.V Sounds,
interior design and overall consumer experience- Showroom types design
12.Salesperson management – Number of salespersons- 2, cost of each
salesperson- 7,000 per person, recruitment process and training process
for salespersons- As per the knowledge of a person regarding electronic
items.
13. Innovative use of technology- Advertising by fixing pamphlets in local
vehicles and Wall and by Newspaper
14. Retailer Profitability in terms of
15. Average daily footfalls- 40
16.Sales – Gross Sales- 27,00,000 approx. per month, Net Sales- 25,50,000
per month, Sales growth-25,000 per month, Sales per unit of space-4 Sq.
Ft, category wise sales- T.V for Rs.1,50,000 per month
A.C for Rs. 2,00,000 per month, Fridge- Rs.1,50,000 per month
department wise sales-
17. Profit – Gross Margin- 2,00,000, Net Margin- 1,80,000
18. Efficiency – Conversion rate- 40%, Average transaction value-
Rs.27,00,000/300=9,000 Inventory turns-31.66%, Product returns- 3,
accessory sales as a percentage of overall sales, GMROF= 2,00,000/4=
50,000, GMROII= 2,00,000/1,70,000=1.176
19. Employee Productivity – Sales per employee-25,50,000/2=12,75,000,
Sales to salesperson cost ratio-
20. Any other industry specific learning-
21. Key takeaways from the project-