Advertasing strategie

in the commercial we see a happy housewife, making

a sancocho with caldo doña gallina, a typical
Colombian dish, we see her son teaching her friends
and her mother happily preparing the sancocho with
caldo doña gallina made of autochthonou hen.

Estrategiapromocional
doña gallina launches its promotional campaign called
el tun tun, a caravan that will travel around the
country exchanging household appliances for
packages and boxes of caldo doña gallina, a
representative campaign for Colombians which was
very useful to doña gallina for its sales.
Nueva propuesta promocional
in our new promotional proposal, we will include
supermarkets and the main online supermarket in the
UK, which will facilitate the purchase of our product
by the British,including our entire target market.

Supermercados
in the supermarkets we will implement something
traditional for the British people, like tasting the
product as a free sample and in addition we will give a
coupon ,with a discount for the second purchase with
a value of 2 sterling pound
Online
Wi will make a strategic Alliance with ocado, the main
supermarket on line in te uk.
our promotion for the online supermarket is to apply
a real time discount on the second product with the
advantage that ocado delivers it to your door
respecting the terms and conditions of the purchase
without any additional cost. ocado generates a
purchase limit for delivery to your home.
we do not apply the same promotional proposal for
the UK due to its cultural consumption.

in supermarkets, British people traditionally prefer to

sample food products and collect coupons for their
next purchase.

today a statistical study indicates that the uk due to

covid prefer to buy their products through online
supermarkets.