- Marketing offering

- Marketing myopia
- Exchange
- Market
- Marketing management
- Value proposition

Value propositions

Coca cola: operational excellence, produscts garantys, they offer a unike experience of happines

Apple: safe belief, design and simplicity or ease of use

iKea: attention, economy, and cuality products

facebook: The value proposition of for Facebook will be different for users (free users) and
advertisers.

For users - it is a social utility that connects you with the people around you.

For advertisers - it is to target users and get direct conversions on sales, with less money

Loreal: innovation passion, quest for exelence, responsibility, transparency

Armani: customer satisfaction, cuality and class.

Life cicles of business creates reinvention of the companies.

Competitive advantages are normally temporary. It last a certain time

Sustainable is not the same as permanent.

Iphone 11 ?

Iphone pro Star

Iphone X

Al the rest of iphones that are selling

Ansoff matrix

- Markert share is the percentage of the market that you control.

- Developing downsizing – economic problem
- -- selling business units focusing of business
-

- Planning marketing
 Partnering
