Digitalmarketing 170911034823

ULTIMEZ TECHNOLOGY,HUBLI
“IMPORTANCE OF WEB DESIGNING AND SOCIAL

MEDIA ENGAGEMENT FOR BUSINESS IN DHARWAD
Report submitted to
GEN Society’s,
GLOBAL BUSINESS SCHOOL, HUBLI

(Affiliated to Karnatak University, Dharwad & Recognized by AICTE, New Delhi)
By
Aishwarya Upadhya
16MBA146
Under the guidance of
Prof M.N.Manik Ms. Tabassum.A Senior Digital

Marketing Analyst,
Associate Professor
Ultimez Technology, Hubli
Global Business School,
Hubl
JUNE 2017
GLOBAL BUSINESS SCHOOL HUBLI-580026
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GLOBAL BUSINESS SCHOOL,HUBLI 16MBA146
GEN Society’s,
GLOBAL BUSINESS SCHOOL, HUBLI
(Affiliated to Karnatak University, Dharwad & Recognized by AICTE, New Delhi)
CERTIFICATE
This is to certify that the Summer Implant Project 2017 entitled “IMPORTANCE
OF WEB DESIGNING AND SOCIAL MEDIA ENGAGEMENT FOR BUSINESS IN
DHARWAD” is the bonafide record of independent research work conducted
by Ms. Aishwarya Upadhya (Reg.No: 16MBA146) under my supervision,
submitted to Karnatak University, Dharwad for the partial fulfillment for the
award of the Degree of Master of Business Administration and that the
project has not previously formed the basis for the award of any degree,
diploma, Associate ship, Fellowship or title.
Place: Hubli Prof. M. N. Manik

Date: Institution Guide
Dean Academics DIRECTOR
Global Business Global Business

School, School,
Hubli - 580026 Hubli - 580026
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ACKNOWLEDGEMENT
The satiation and euphoria that accompany the successful completion of the project
would be incomplete without the mention of people who made it possible
With Candor and Pleasure I take opportunity to expre ss my sincere thanks and
obligation to my esteemed guide Prof: M.N.Manik . It is because of his able and mature
guidance and co-operation without which it would not have been possible for me to
complete my project.
I would also like to thank Mr.Qadir A.K founder and Director, who in spite of busy
schedule has co-operated with me continuously and indeed , his valuable contribution
and guidance have been certainly indispensable for my project work
It is my pleasant duty to thank my External Guide: Ms. Asma and Ms. Tabassum for
giving me the opportunity to work with Ultimez Technology
I owe my wholehearted thanks and appreciation to the entire staff of ULTIMEZ

TECHNOLOGY, who never hesitated from helping during the project.
I also take this opportunity to thank all the teaching and non teaching staff of GLOBAL
BUSINESS SCHOOL to support me during my project.
Finally, I gratefully acknowledge the support, encouragement & patience of my family,

and as always, nothing in my life would be possible without God, Thank You!
NAME: Aishwarya Upadhya
16MBA146
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DECLARATION
I, Aishwarya Upadhya (16MBA146) hereby declare that the Project titled "IMPORTANCE
OF WEB DESIGNING AND SOCIAL MEDIA ENGAGEMENT FOR BUSINESS IN
DHARWAD” submitted by me in partial fulfillment of the requirement for the award of the
degree of “Master of Business Administration” by Karnataka University, Dharwad, This is
my origin work and is not submitted elsewhere for the award of any other degree or diploma.
Date: Aishwarya Upadhya
Place: Hubli M.B.A II semester
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TABLE OF CONTENTS
SL.NO PARTICULARS PAGE

NO
1. EXECUTIVE SUMMARY 1-2
2. INDUSTRY PROFILE 3-22
3. ORGANISATION PROFILE 23-31
4. LITERATURE REVIEW 32-34
5. RESEARCH METHODOLOGY 35-37
6. ANALYSIS AND 38-58

INTERPRETATION
7. FINDING AND SUGGESTION 59-61
8. CONCLUSION 62
9. BIBLOGRAPHY AND ANNEXURE 63-68
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EXECUTIVE
SUMMARY
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EXECUTIVE SUMMARY:
The Project was undertaken at Ultimez Technology, Hubli. This Project is carried out to
know the importance of Web Designing and Social media Engagement for Business in
Dharwad which included Hotels and Educational Institutes. So far the company conducted
surveys for potential customers in Hubli Region. This will be the first time documented
project which is being carried for Business in Dharwad Region.
The project was successful and very Valuable inputs were obtained from the project. Area of
study was limited to Dharwad Region. The methodology has been adapted through
Questionnaire with Personal Interview and the results collimated according to the nature of
questions asked.
I have used both open-ended and close-ended questions in the questionnaire. With given
restricted sample size of the customer in the given area all efforts have made to make sure
that data is collected and analyzed.
I believe that conclusion that I have drawn are based on the data I have collected and
Interpretation I have made is based on the customer’s feedback.
PROJECT TITLE :
A STUDY ON IMPORTANCE OF WEB DESIGNING AND SOCIAL MEDIA
ENGAGEMENT FOR BUSINESS IN DHARWAD (COVER: HOTELS AND
EDUCATIONAL DOMAIN )
OBJECTIVES :
1. To study the Online presence of business & its services
2. To study the Social media presence & promotion of products/services
3. To increase client/audience engagement & generate leads
4. Easier access to organisation services through web & social media.
LIMITATIONS OF THE STUDY :
 The Results generated from the Questionnaire are done on the assumption that the
respondents have revealed the correct information.
 The study is restricted to Dharwad area
 My Study Report confined to sample size of 110 Respondents
 The period of Study was not sufficient to study all aspects.
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INDUSTRY
PROFILE
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DIGITAL MARKETING :
MEANING:
Digital Marketing is the promotion of products or brands via one or more forms of electronic
media. The key objective is promotion of brands through Electronic media It is
the promotion of products or brands via one or more forms of electronic media, differs from
traditional marketing in that it uses channels and methods that enable an organization to
analyze marketing campaigns and understand what is working and what isn’t – typically in
real time.
Digital marketers monitor things like what is being viewed, how often and for how long,
sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps,
the channel most closely associated with digital marketing, others include wireless text
messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital
television and radio channels, etc.
Why digital marketing is important :
Digital media is so pervasive that consumers have access to information any time
place they want it. Gone are the days when the messages people got about your products
services came from you and consisted of only what you wanted them to know. Digital media
is an ever-growing source of entertainment, news, shopping and social interaction, and
consumers are now exposed not just to what your company says about your brand, but what
the media, friends, relatives, peers, etc., are saying as well. And they are more likely to
believe them than you. People want brands they can trust, companies that know them,
communications that are personalized and relevant, and offers tailored to their needs and
preferences. There’s no denying it, the world is rapidly shifting from analogue to digital.
People are consuming more and more digital content on a daily basis – on mobile phones,
laptops, desktop computers at work, and more – and companies that have not yet recognised
this in their plans and strategies need to adapt fast.
The facts are that digital methods of communication and marketing are faster, more versatile,
practical and streamlined, so it is perhaps unsurprising that once the technology became
available we began quickly moving into the digital age. The good news is that digital offers
just as much potential to marketers as it does to consumers.
The Reality is, people spend twice as much time online as they used to 12 years ago. And
while we say it a lot, the way people shop and buy really has changed, meaning offline
marketing isn’t as effective as it used to be
Some of the most common assets and tactics:
 Your website
 Blog posts
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 E books and whitepapers

 Info graphics
 Interactive tools
 Social media channels (Face Book, LinkedIn, Twitter, Instagram, etc.)
 Earned online coverage (PR, social media, and reviews)
 Online brochures and look books
 Branding assets (logos, fonts, etc.)
TACTICS:
 SEARCH ENGINE OPTIM IZATION (SEO)
The process of optimizing your website to ‘rank’ higher in search engine results pages,
therefore increasing the amount of organic (or free) traffic that your website receives.
 CONTENT M ARKETING
The creation and promotion of content assets for the purpose of generating brand awareness,
traffic growth, lead generation, or customers.
 INBOUND M ARKETING
Inbound marketing refers to the ‘full- funnel’ approach to attracting, converting, closing, and
delighting customers using online content.
 SOCIAL M EDIA M ARKETING
The practice of promoting your brand and your content on social media channels to increase
brand awareness, drive traffic, and generate leads for your business.
 PAY-PER-CLI CK (PPC)
A method of driving traffic to your website by paying a publisher every time your ad is
clicked. One of the most common types of PPC is Google Ad Words.
 AFFILIATE M ARKETING
A type of performance-based advertising where you receive commission for promoting

someone else’s products or services on your website.
 EM AIL M ARKETING
Companies use email marketing as a way of communicating with their audiences. Email is
often used to promote content, discounts and events, as well as to direct people towards the
business’ website.
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 ONLINE PUBLIC RELATIONS
Online PR is the practice of securing earned online coverage with digital publications, blogs,
and other content-based websites. It’s much like traditional PR, but in the online space
THE HISTORY AND EVOLUTION OF DIGITAL

MARKETING :
The term Digital Marketing was first used in the 1990s. The digital age took off with
the coming of the internet and the development of the Web 1.0 platfor m
TheWEB1.0
. The digital age as we now know it began with the Internet and the Web 1.0 platforms of the
early 1990s. This was a rather static world in which users could get the information they
desired but it could not be shared on the web. There was no such thing as interaction, as the
only activity was reading of content. In 1993, we saw the entrance of the first clickable
banner ad and by the next year, Hotwired, had begun to purchase huge numbers of banner
ads. This was really the first step in getting us all shifted over to a new digital age.
THEBIRTHOFGOOGLE
New technology began to make its entrance into the digital marketplace after about 1994 and
in 1998, Google was founded. Blogger came soon after in 1999. About this time social
networking sites began to be birthed and Blackberry had launched their own mobile email
program. MySpace was one of the first social sites to arrive on the social scene and Face
book came soon afterward. It did not take too long for companies to realize that these
presented them with some excellent opportunities and soon these social sites became new
way for businesses to communicate directly with consumers. Businesses began searching for
new ways to implement web marketing strategies so that they could capitalize on the new
digital platforms.
It did not take long for Google to start expanding and improving their internet search engine.
Savvy marketers soon learned how to implement search engine optimization strategies in
order to improve the ranking of their sites. Google also added options like Ad Words and Ad
Sense to marketing potential. It wasn’t long until Google figured out how to analyze content
that was entered in a query in order to target users with ads relevant to their interests. Google
was not actually the first ones to incorporate targeted ads, but they did help develop
algorithms which helped search results become prioritized.
THE“COOKIE”
Advertising networks soon began to develop ways that they could capitalize on some of these
new developments and the “cookie” came on the scene. The first cookie was actually
developed in an attempt to analyze user’s browsing habits. But since its inception it has
evolved into a useful part of the e-commerce sector and allows marketers and businesses
ways of collecting literal user data. Amazon still uses this method for targeting its audiences
and offering them products based on previous searches. This was a huge impact on the digital
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marketing.
ENTERTHEWEB2.0:
The Web 1.0 slowly evolved into the Web 2.0. In this new digital world, audiences were no
longer passively taking in information; but instead, the internet became a sort of super
highway where users could directly interact with both other users and businesses. The Web
2.0 became a social world at last. In the early 2000s, numerous networks and social platforms
were developed which allowed users to connect and interact. By 2004 we saw the rise of sites
like Word Press, LinkedIn and finally Face Book. It was not long before social media became
a thriving entity and we saw more sites like Digg, Skype, Flickr, and Gmail all make their
appearance. By the end of 2004, internet advertising in the US alone brought in around $2.9
billion. By 2005, YouTube had entered the playing field and now there are more than 3
billion hours spent watching YouTube videos each and every month. In 2007, the IPhone
began to change the web one more time and everything began to shift to cater to the mobile
user. By 2010, mobile marketing alone brought in approximately $650 million.
DIFFERENCE BETWEEN TRADITIONAL AND DIGTAL

MARKETING :
TRADITIONAL MARKETING DIGITAL MARKETING
 Marketers can easily reach their  Not only target local audience can be reached,
target local audience. but as well as the audience from all around the
globe.
 Traditional marketing has a more  Since it can reach a finite audience, getting
personal approach since marketers more popular is easy. There is no need to be
can have a person-to-person physically present in introducing the brand’s
relationship in informing the public name to the audience.
about their brand’s name.
 The public can have a hard copy of  The public can also have access on different
materials of which they can read or content on websites and videos on Youtube or
browse through over and over again. video sharing websites.
 It can be easily understood by the  Strategies implemented can reach target

public because they are already market with Internet connection. Most target
exposed to this kind of strategy. It is audience is groups of people who have digital
something that most people can have devices and are always online 24/7.
access on.
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 There is only a little interaction  Interaction is very possible especially with the
between the medium used and the use of social media networks. Marketers take
customers. It is more of providing advantage of the convenience of
information to the public that the communicating with their target audience
brand exists with the hope of these aiming to get positive customer feedback.
people patronizing the brand.
 Print or radio advertisements can be  Digital marketing is cost-efficient. The use of

very costly. Printing materials can be social media websites is free of charge.
expensive and you need to hire Though some invest on paid ads online, the
people to distribute these. Businesses cost is still cheaper if you compare to
have the need to invest money for traditional marketing.
this marketing strategy.
BARRIERS OF DIGITAL MARKETING :
Barrier 1: TAKING DIGITAL MARKETING LIGHTLY :

Obviously senior professionals recognize that digital technology is all around them, but
their own experiences tend to be limited to a consumer or individual perspective. Though
many consumer technologies get converted to professional applications, their use in
business settings is generally more complex than personal ones. And understanding
technology as an individual consumer does not readily translate to a broader perspective in
terms of economic, industry and organizational applications and implications. The
commonly- held notion that digital technologies are “just tools” further undermines their
importance, disregarding the fact that mastering modern-day means of communication and
collaboration is far more complex and challenging than traditional approa ches. The pen
may be mightier than the sword, but it is a far more primitive instrument than an electronic
device.
Barrier 2: Lack of knowledge and understanding of Digital Era realities :

In spite of their smart phones, tablets, and favo urite mobile apps, most senior professionals
are still digital rookies. They are unable to put today’s technologies in historical context, both
with respect to the Digital Era and in the larger scheme of human history and technological
evolution. They are often unaware of or have limited knowledge of technology trends that
could have a significant impact on their industries and organizations – either by significantly
enhancing or disrupting their current business models. Current trends that have potentially
widespread implications but are not widely understood include digital currency, 3D printing,
and cognition as a service. And of course there are a host of risks and issues that need to be
understood in a digital context, including privacy, taxes, cyber security and more. Even when
it comes to the tools themselves, most leaders remain uninformed about the wide range of
platforms and technologies that enable more efficient and effective approaches to
communication and collaboration.
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We often talk about the need for organizational leaders to carve out time for environmental
scanning and strategic reflection. Leaders must now add a digital dimension to that
imperative, making it even more crucial.
Barrier 3: Framing alternatives in a way that leads to risk aversion:

The idea behind the theory is that when alternatives are framed in the domain of gains,
decision makers tend to be risk averse. When framed in the domain of losses, however, they
tend to be risk seeking. Consider the following scenarios:
 Gain Framed Scenario: An organization has revenues of 1 million and is keeping pace with
current industry and marketplace dynamics. It is operating at capacity. Digital engagement
and transformation have the potential to increase those revenues to 1.20 million, but they
could divert attention from the core business and competencies, causing revenues to decrease
to 900 thousand.
 Loss Framed Scenario: An organization used to have revenues of 1 million, but they’ve
fallen to 800 thousand due to industry and marketplace changes. It is operating at capacity.
Digital engagement and transformation have the potential to increase revenues back to 1
million, but they could divert attention from the core business and competencies, causing
revenues to decrease to 700 thousand.
In both scenarios, the revenue/loss figures are the same: a potential gain of 200 thousand or a
loss of 100 thousand. Prospect Theory – and plenty of anecdotal evidence – indicates that
decision makers in the first scenario are unlikely to consider the risk worthwhile, whereas
decisions makers in the second scenario would find it much more palatable.
Unfortunately, many organizational leaders seem to be guilty of the “frog in boiling water”
syndrome, waiting until technological trends become disruptive and threatening be fore
choosing to take action, instead of recognizing they can avoid the threats altogether by
pursuing potential opportunities.
Barrier 4:
Poor/no roadmaps for effective digital engagement and transformation:
inappropriate resource allocation: This barrier is effectively the culmination of the
preceding four. Although many organizations may have moved away from the “give it to the
intern” approaches to digital engagement they employed a few years
ago, they’re still far from employing an optimal resource allocation strategy. There seems to
be a general tendency to add these responsibilities to existing roles that appear to be related
(e.g., marketing, sales, IT), even if the people in those roles don’t have the expertise or
capacity to execute them well.. And in other organizations leaders assign people digital
responsibilities simply because they are being underutilized in other areas.
These approaches can often result in sub optimization and failures that are more likely to be
(mis)attributed to the inappropriateness or inadequacy of the technologies and tactics the
organization is trying to employ rather than being recognized as management failures in
understanding and deploying the proper resources to pursue digital initiatives. If it’s not
appropriate to assign someone with no education, training, and experience in accounting to
manage accounts receivable, it shouldn’t be appropriate to assign someone with no education,
training, and experience in social and digital technologies to manage digital engagement.
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BENEFIT OF DIGITAL MARKETING FOR PRESENT

BUSINESS :
 Global reach - A website allows you to find new markets and trade globally for only a small
investment.
 Lower cost - a properly planned and effectively targeted digital marketing campaign can
reach the right customers at a much lower cost than traditional marketing methods.
 Track able, measurable results: Measuring your social media with web analytics and other
online metric tools makes it easier to establish how effective your campaign has been. You
can obtain detailed information about how customers use your website or respond to your
advertising. Web analytics can be set up to show you exactly how much money you make
from each digital tactic.
 Personalisation - if your customer database is linked to your website, then whenever
someone visits the site, you can greet them with targeted offers. The more they buy from you,
the more you can refine your customer profile and market effectively to them.
 Openness - by getting involved with social media and managing it carefully, you can build
customer loyalty and create a reputation for being easy to engage with.
 Social currency - digital marketing lets you create engaging campaigns using different types
of rich media content. On the internet these campaigns can gain social currency - being
passed from user to user and becoming viral.
 Improved conve rsion rates - if you have a website, then your customers are only ever a few
clicks away from completing a purchase. Unlike other media which require people to get up
and make a phone call, or go to a shop, digital marketing can be seamless and immediate.
TOP COMPANIES OF DIGITAL MARKETING ALL

AROUND THE WORLD :
1.BETTER GRAPH :
At Better Graph, our mission is to provide clients with best quality SEO services which boost
the online visibility, reach, and profitability in the ever-changing world of online search. As a
full-time SEO service provider, we open the doors of leads and conversions for your online
business. Strategically based in Noida , we conceptualize the path-breaking innovations with
knowledge and extensive expertise in our SEO services which focus on lead generation and
keyword ranking. Our integrated approach to market product/services on the web are
connected for the sake of better visibility and brand awareness. The other areas of our
services include paid marketing, mobile app marketing, social media marketing, online
reputation management and so on.
2.HUGE (USA) :
Huge is a digital marketing agency that provides business strategy,
design, marketing and technology services to some of the world's largest businesses and best-
known brands
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3..LAUNCH DIGITAL MARKETING (USA) :

Launch Digital Marketing is an agency specializing in helping businesses grow their online
presence through digital market
4.TECHMAGNATE (INDIA) :
Tech magnate, based in New Delhi (India), is an award-winning and a leading digital
advertising, marketing and SEO services agency all over the world
5.SPARX IT SOLUTIONS :
Sparx IT Solutions is a web & app development company that creates user-centric
websites. Designing apps that could easily engage the audiences is one among the several
profiles of the company. The company has a dedicated team of professionals as a result of
which it successfully delivers projects within
6.JELLYFISH(SA):
Jellyfish is a global digital marketing agency with offices in the US, UK and
South Africa
7.INGENEX:
Ingenex Digital Marketing is a results-driven digital marketing agency that serves
clients across the U.S. and Canada.
8.LEAPDIGITALAGENCY(USA):
Leap is a full- service digital agency that makes brands easy-to-find and hard-to-
ignore
TOP DIGITAL MARKETING COMPANIES OF

INDIA :
1.WEBCHUTNEY :
About the Company: It has worked with some leading companies in India. They have created
some award winning and memorable campaigns for their clients that have helped the brands
to build and sustain relationship with their audience.
Services: Online advertising, Website Designing, Mobile Marketing, SEO, Analytics,
Application Development and Social Media.
Located at: Mumbai, New Delhi and Bangal
2.PINSTORM :
About the company: Founded in 2004,It ranks among the leading digital advertising
companies in the world. They have adopted an approach that sees strategy, user experience,
research, web design, mobile-friendly ,advertising, viral videos, search optimization,
FaceBook campaigns, Twitter updates, real-time listening and responses as a seamless set of
tactics that stem from one overarching brand strategy.
Services: Search Engine Marketing, Social Media Marketing, Search Engine Optimization,
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viral advertising, Online Reputation Management etc.

Located at: Mumbai, Delhi, Bengaluru, Singapore, Kuala Lumpur, Zurich and Santa Clara.
3.WATCONSULT :
About the company : It is a full service digital agency that delivers across the value chain
right from launching a brand via digital to building a brands salience via digital to driving
business leads and sales for a brand.
Services: Digital Marketing, Social Media Marketing, Search Marketing, Mobile Marketing,
Digital Analytics and Digital Video Promotion.
Located at: Mumbai, Delhi, Bangalore
4.FOXYMORON :
About the company: Established in 2008, it was started by just 4 friends as an experiment
and now that experiment has converted into one of the India’s leading independent digital
agencies. They have worked on many innovative ,impactful, interactive and award winning
campaigns.
Services: Website Designing & Development, SEO, SEM, Social Media, Public Relations
Located at: Mumbai, Delhi, Bengaluru
5. GOZOOP:
About the company: Established in 2010. It is a globally recognized Digital Marketing

Agency that believes in humanizing your brand by optimizing your online reputation
Services: Integrated Digital Campaigns, Online PR, Mobile Marketing, Web Businesses,
Social Media Marketing
Located at: Mumbai, Singapore, Dubai
6. EVERYMEDIA :
About the company: It is a full service digital and mobile marketing company that specializes
in communication strategies with focus on movies and brands. They provide end to end
digital marketing campaigns and are pioneers in Design, Development & Technology.
Services: Digital Rights Management, Content Monetization, Online PR, SEO, SEM, Social
Media, Website Development and many others.
Located at: Mumbai
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7. SOCIAL WAVELENGTH :
About the Company: It is a Social First Digital Agency that has worked with some of the
largest brands and companies around the world to help them embrace Social and Digital
platforms.
Services: Digital Strategy, Social Media Communications, Social Media Listening, Media
Buying, Content, Analytics etc
Located at: Mumbai, Delhi, Bengaluru, Hyderabad
8.PHONETHICS :
About the Company: Established in 2006, It specializes in integrating creative and analytical
spirit along with globalized resources in the process of Digital Marketing.
Services: Search Marketing, Social Media Marketing, Customer Relationship Management,
Content Marketing, Mobile Marketing, Web and App Development.
Located at: Mumbai
9.BLOGWORKS :
About the Company: They assist brands and organizations globally to engage stakeholders in
conversations to share, draw insights, build communities and co-create offerings for business
impact.
Services: Content Syndication, Brand Storytelling, Designing, Website and Mobile
Development, Media Planning, Media Buying etc
Located at: New Delhi
10. BCWEBWISE :
About the Company : It is a full-service digital advertising agency known for their strategic
brand solutions and world-class creative. BC Web Wise has consistently been ranked as one
of India's Top 10 Digital Agencies by the Economic Times (2010, 2011).
Services: Website development, Social Media Optimization, Intranet development, Email
Marketing, Content Management System, Media Planning and Buying, SEM, ORM etc.
Located at: Mumbai and Delhi
TOP 5 COMPANIES OF KARNATAKA :
 REGALIX
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 SOCIAL BEAT
 LANGOOR
 NISPAARA
 ETHINOS
COMPANIES AROUND HUBLI – DHARWAD :

 KREATON ADVERTISERS
 OSCID TECHNOLOGIES
 WEBDREAMS
 DIGGDIGITAL
 ULTIMEZ TECHNOLOGY
 ARTHSHASTRA
MARKET ANALYSIS :
Whether it is product or a service, you just can’t under estimate the power of digital
marketing. The current age where we live, it is fully dedicated to digital media and so when
you are marketing or advertising then you must not forget that there has to be online
marketing too
“Google Play houses 2.2 million apps while the Apple App Store has over 2 million
apps.” – Statista
“By 2017, mobile apps will be downloaded more than 268 billion times, generating
revenue of more than $77 billion and making apps one of the most popular computing
tools for users across the globe.” – Gartner
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Ex : Video Advertising ..
The rise of video marketing has been one of the most exciting trends in recent years. In a
recent research report by the companies that are seeing the greatest success with video
marketing ranked the importance and effectiveness of different types of videos in the
following order, starting with the most effective:
1. Customer testimonials
2. On-demand product demonstration videos
3. Explainer and tutorial videos
4. Thought leader interviews
5. Project reviews and case studies
6. Live and on-demand webinars
7. Video blogs
8. Event videos
Video is the next best thing to being there in person, and it’s proving itself to be a powerful
and highly accessible weapon throughout the selling process. Personalization has been a key
trend in digital marketing for a number of years. In 2016 we’ll see this continue with the rise
of personalized video, a new concept that enables marketers to customize the actual video
content with information unique to each individual viewer for a truly tailored content
experience
LIMITATIONS OF DIGITAL MARKETING :

1.Redirecting Traffic to your Website :
The sole aim of a marketer- generate traffic and redirect it to the website. Without traffic,
everything else will be a waste of time. To figure out what might appeal to your audience is a
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challenge that every marketer faces. It is a tough judgement to make when it comes to
understanding whether a particular colour or a font or a texture will be compelling enough to
drive them to your website. While some marketers fail to pull in huge amount of traffic,
others are pretty confused as to which area to target for the best result
2.Effective Targeting :
Targeting the right audience is very important aspect in marketing. To identify your buyer
and analyse their personas is integral in marketing. There is no denial to the fact that in order
to convince a person to even pay heed to what you are saying or spend time on what you have
written in your blog, you need to give them something valuable enough that will be worth the
time they are spending on your website. For that you have to identify which group of people
you want to target, because let’s get it straight- you cannot please everyone in this world. A
segregation is mandatory. Once you are done filtering your audience, the problem arises- is
your content providing value relevant to your audience.
3.Stayingin sync with new trends :

Change is something that is forever constant on the web. Marketing techniques and strategies
have undergone transformations innumerable times. From print to digital, marketing has seen
phenomenal shifts in the last decade. Thanks to technology, every day we witness the advent
of a new tool solving one or the other problem. Interacting with customers have become more
and more efficient with new tools. New tools lead to new strategies. The challenge is to stay
updated.
4.Generating ROI :
It is not just about doing marketing, a marketer is also responsible for measuring and
understanding the results of each marketing technique implemented. So how do you know
whether your efforts are actually worth it?
5.The Importance Of Cyber Security

As The Digital World Has Grown, So too has the need to protect it. Cybercrime has the
potential to be a huge risk for businesses, and being the subject of a high-profile data breach .
As Andrew Cocker, the senior marketing director at Expedia, says, the role of a marketer has
expanded dramatically: "It’s not about advertising. Our brand is made up of every single
iteration that’s happening; every user experience. So, every time we do something to upset
them, or have a problem we do not solve quickly enough, we’re eroding that brand, and no
amount of advertising will fix that
Digital Marketing Industry in India :

Digital Marketing applies to almost all the business sectors in India. Some of the applications
of E-Marketing are shopping and order tracking, online banking, payment systems and
content management
21
The power of digital marketing allows geophysical barriers to disappear making all
consumers and businesses on earth potential customers and suppliers. It is known for its
ability to allow business to communicate and form a transaction anywhere and anytime.
Digital marketing industry in India is a booming career today. In a country with a rapid
growth economy, it is expected to have a very high significant growth in Digital marketing
career. The growth in the digital marketing trends is making a very substantial impact on
marketing and advertisement. The Digital Marketing in India cannot be complete if short
preview of the past digital marketing statistics is not made. Going back to
history, International Journal of Advanced Research Foundation reveals the following in
2016.
Between 1971 and 1972, The ARPANET is used to arrange a sale between students at the
Stanford Artificial Intelligence Laboratory and the Massachusetts Institute of Technology, the
earliest example of electronics or digital commerce.
1979: Michael Aldrich demonstrates the first online shopping system.
1981: Thomson Holidays UK is first business-to-business online shopping system to be

installed.
1996: India MART B2B marketplace established in India.
2007: Flip kart was established in India. Every E- marketing or commercial enterprises uses
majorly digital means for their marketing purposes.
In 2011, the digital marketing statistics revealed that advertising via the mobile phone and
tablets was 200% lower than that of the following years. During this year, the net worth was
$2 billion. The growth was in a geometric progression as it rose to $6 billion in 2012. The
competitive growth demands for more improvement in the career works a nd professionals are
being added to the field.
From 2013 to March 2015, the investment total increase was 1.5 billion dollars over the
preceding years. There has been an impressive growth up till this present moment.
The report by the International Journal of Advanced Research Foundation revealed that
summarized that India is getting to see the golden period of the Internet sector between 2013
to 2018 with incredible growth opportunities and secular growth adoption for E-Commerce,
Internet Advertising, Social Media, Search, Online Content, and Services relating digital
marketing.
Today, digital marketing growth in India is at its peak, and is still continuous. Many factors
are responsible for this growth. The use of communication tools has greatly changed in the
year past. No one ever thought to have a credible deal online. The below figure indicates the
digital marketing statistics.
22
The belief was that online information is virtual information full of lies. No one could listen
to any online advertisement not to talk of purchasing groceries, furniture or clothes. The story
has really changed. Everything from marketing to sales can be done online. This is due to the
trust that has been restored back to online communication in India. This has really helped the
marketing initiatives. The revolution is from the communication industries. Low cost of
handset is now available making it possible for India to have about 600 million internet users
which ultimately creates a fascinating business opportunity to sell to a growing population.
Moreover, the development in the digital marketing in India evident in the marketing shift
from anonymity to identity. Interaction on the Internet now looks more physical as opposed
to the anonymity of identity in the past. Also, marketing information’s is moving along in the
same line with entertainment. People of India needed an exciting spirit always. This targets
their interest into the marketing information.
Several factors have been found to contribute to the growth of digita l marketing in India.
Before now, internet usage was only meant for the wealthy. There is now a great change in
the lifestyle of the middle class. The Very majority now have access to the internet in India.
Internet and 3G penetration revolutionized the marketing scenario for both consumers and the
marketers. It was discovered that changes in lifestyle and standard of living had increased the
level of consumption, quality and also the pattern of consumption. The quality of use in the
urban centers of India is on a high side. This is because majority doesn’t have time for
shopping. Apart from struggles to earn money, people want some other things to be done at
their own convenience.
The following survey from people indicates the size of Digital Marketing industry in India:
 34% of the companies already had an integrated digital marketing strategy in 2016
 72% marketers believe that traditional model of marketing is no longer sufficient
and this will make the company revenue to be increased by 30% by the end of 2017
23
In 2017, 80% businesses will increase their digital marketing budget which may surpass the
IT budget. Only the illiterates could not access the potentials of the digital marketing because
of the accessibility to computing devices and computer education. Many of the people in this
category still don’t trust the method of an online payment and they lack training in English
Language and other foreign language to market online in global markets.
The following are the channels that are playing an active role in the development of digital
marketing industry in India.
Mobile Marketing :
Digital marketing overview reveals that Social media has been playing a supporting role to
marketing. Over the years, it has been noticed that 92% of social media users are from the
mobile devices. This enables the size of digital marketing industries. According to the
research made by the Internet and Mobile Association of India (IAMAI, 2008),
communication has become a real mass communication tools having about 286 million
accounts in 2008. The Indian telecommunications market has tremendous growth
opportunities and according to IAMAI is projected to exceed 500 million by 2010. According
to TRAI, the numbers of mobile subscriber based in India grew to 980.81 million users in the
second quarter of 2015.
Adoption for the mobile device is getting higher day by day. SMS marketing is one of
the true mass market media channel across many demographics before the convergence of
mobile internet and mobile devices.
24
Video Marketing :
Growing need for the visual content has turned video marketing be one of the most appealing
trends of digital marketing in 2017.
Email Marketing :
Email marketers of some of the most successful marketing agencies claim a return of $40 for
every dollar they invested. From the digital marketing overview, it was discovered that well-
targeted email marketing will be one of the most effective ways of ensuring conversions in
2017. As shown from the figure below, email is one of the most effective methods for digital
marketing as there is a facility to disburse messages to millions of people at a time
Search & SEO Marketing :
As much as changes is existing in the search engines, marketers are also trying shift their
ways of targeting audience so as to meet up with the current evolution in India information
industries.
Apart from the above channels through which digital marketing takes place, Digital
Marketing is active in India is not limited to social media, email, content, search engine, etc.
Digital marketing is either done in- house where companies might hire people for their own or
clients’ digital marketing needs. A company may outsource to specialist digital marketing
agencies or given to consultancy
Digital marketing is growing from day to day as it has become a very important aspect in
today’s era. The power of digital marketing allows geophysical barriers to disappear making
all consumers and businesses on earth potential customers and suppliers. It is known for its
ability to allow business to communicate and form a transaction anywhere and anytime. 34%
marketers say that Digital Marketing is very important in today’s era and 72% marketers say
Traditional Marketing is no longer sufficient to increase the Revenue of the Company. Digital
Marketing includes Online Marketing, Email Marketing, Mobile Marketing i.e. through
Social media( Face Book Ad’s ) etc. The growth has very important impact on both
Marketing and advertisement. It will help to decrease the space between Consumers and
Marketers.
25
COMPANY
PROFILE
26
ULTIMEZ TECHNOLOGY :
Ultimez Technology is the professional Web Designing Company in Banglore, considering

all aspects of web development and Digital Marketing solutions at most affordable cost.
Whether you are a start up or large enterprises, an online presence is must for every business.
Online business doesn’t mean just a website but well designed, functional mobile friendly
and a nice looking website is what matters for visitors to choose you than your competitors.
They are specialized at transforming the creative business idea into interactive web solutions.
We offer full fledged web services from web design, development, interactive ecommerce
solutions, graphic design, logo design, digital marketing and online brand reputation that
make them stand unique amongst their competitors. Ultimez as the interactive web
development company in Bangalore provides the fresh, creative and interactive web
resolution for your business.
Ultimez Technology never compromise with quality. It has always selected for quality more
than any other aspects related to resources. Quality Management System includes the set of
effective performance in every task which includes managerial activities with high quality of
output to every process. Ultimez is renowned Web Design Company Bangalore, who can
provide you with complete online solutions package with best standards, norms and business
values. Exceed your customer’s expectancy and present them everything they predict from
you right away on their eyes.
OBJECTIVES OF THE COMPANY :
 Adopting and execution of conventions in software development process by our

experts based on present technologies and practices.
 Product life-cycle examines to make certain acquiescence with guidelines to enhance
business growth in current scenario.
 Validation and verification of products to deliver as per clients need.
Founding of an effective alliance of all projects with team members to enhances individual
needs. Ultimez Technology has one finer QA department which includes subdivisions to
make all the possible aspect to meet the requirements. We are encircled with highly QA
experts as well as specialized engineers to develop the clients project to the level of elevation
according to the expectation. Our team is passionate to such extent they understand
systematic and adopt step wise process to accomplish the task whether it has one project or
more than one we give best concern to meet the quality performance. As QA team is not
inclined completely with the development team, hence QA team is also not responsible with
project management team.
27
HISTORY OF ULTIMEZ TECHNLOGY:

Having originated in the year 2012; Ultimez is prosperously launched across India
(Bangalore, Hubli ), Dubai-UAE & Manchester-UK..
Ultimez is nominated as “ASIA BEST EMPLOYER BRAND AWARDS- 2017 “held at Le

Meridian, Singapore Sentosa.
Possessing more than 100 happy clients for successfully delivered projects; Ultimez is yearly
doubling the growth in trade and industry.
Ultimez is a service based company with more than 50 employees across their Bangalore &
Hubli branches. From a capital of INR.1,00,000 at the launch, with enlarging and growing
revenue Ultimez is yearly doubling the growth in trade and industry.
Ultimez has successfully flourished in industries including Healthcare, Financial, educational,

Travel- &-Hospitality, Technology, Government Sector, many other wide ranging technical,
non-technical, administrative and management businesses.
In the journey of over 5 years, we have catalyzed major changes that have led the emergence
as the global destination for all the software business domains.
ABOUT ULTIMEZ TECHNOLOGY:
Ultimez Technology is a professional web design company in Bangalore discovering the

innovative ways to turn ideas into creative solutions for online presence over web.
The only thing which reflects your brand and business in this web world is “Website” and
web related services because the whole concept of today’s business is online and all the
activities of business are carrying out through the network called Website.
Global trend urges to offer interesting and fully functional web solutions to elite
organizations and businesses. Web design development has become demand in today’s
competitive world hence the professional team with years of experience delivers the best of
web service within prescribed time limit Our main aim is not just to design the website for
business but to stand with till the end, keep updating it and giving you ultimate control over
your website 24/7.and budget thereby establishing reliable relationship with clients. It’s
simply awesome to know what the web design service contribute to the extent of its best.
Since they stand as the best web design Bangalore, they ensure our services caters better
with the specialized feature like Dynamic Content, Interactive web design, Better lead
capture and many more that keep website updated and fresh.
They offer Website Design Services throughout India to all the category of businesses. The
main services are highlighted below:
28
 Custom Web Design

 Social Web Design
 E-commerce Web Design
 Real Estate Web Design
 Corporate Web Design and Many other
Ultimez takes pride to offer the latest web design services to clients. Their team of expertise
uses the advanced and up-to-date technology like HTML5, Bootstraps, CSS3 and Query to
design a particular website in a way clients require and Search Engine understand. Important
aspect to design a website as per SE is because they don’t read design and text while crawling
it for indexing purpose rather their main focus is on coding part to store the content into the ir
data base further use of ranking.
A work becomes complete when it has been tested. So they first build the website with the
progressive know how successfully and then fully test each element of it in major browsers
(like IE, Firefox, Chrome) and devices (like Mobile, Tablet, Computers) to make sure that the
website we designed is responsive and browser compatible because we care that you get best
of ROI for your investment.
Designs : The content does not attract customers as much as designs do. So they have the
most creative team, who deliver the proficient website designing services. In the process of
designing they use the latest technology like CorelDraw, Adobe package, Illustrator and other
which is quick to display and friendly with all the major browsers. The content over image
gets more noticed than a simple content over blank page, they are able to design the image in
a most striking way that help viewers to know what exactly the owner wants to speak about
the product.
Combining the technical and designing skill, Ultimez Technology is a final stop for the web
based needs of clients. Our designs reflects smart business and attracts target audience in no
time. It is vital for every business to have communicative design that speaks about its
offerings not to just attract customers but to make them stick on it for long time and let them
convert it into leads.
Other than technology & Design, They have talented and experienced team especially for
content writing that adds value to the existing service. The success of a particular website
depends on the relevant information delivered along with the creative design. The website
designing service offered by Ultimez will ease the clients to covey the business related
information and able to have full control over content as well.
The web designing service is just not restricted to what mentioned above; they have
expanded it to all the web related services including SEO (Search Engine Optimization),
Website promotion, and various to cater to your entire netwo rk requirement. With these
services, they stand by your side till the end and help you to attain good online presence over
your competitors.
29
They realize the value of your investment and thus focus on qualitative services that last till
long and help you attain its return. The feature that differentiate them from their competitor:
 Highly skilled and dedicated team concentrates on what the clients actually required
and how to deliver them within prescribed time.
 Technology used while designing reflects professional appearance of business.
 Decrease loading time of website and help visitors to twig on it for long period.
 Striking content conveys the business info without any extra effort.
 Further help search engines to crawl without spamming thereby increase its ranking.
The main motto of Ultimez is to make client satisfied with the service delivered. The personal
approach of the team with client builds lasting relationship and makes them to feel
comfortable and confidence with the work undertaken.
Ultimez Technology is known as the Web Design Company , ensuring that the web services
they offer is a professional and satisfied one as well. They have been functioning since 2012
in the web field and completed almost all type of project successfully including Government,
E-commerce, Freelancer and much more. People throughout India use the website that they
have developed and pioneered by them. Ultimez feels proud to say that their clients are
highly satisfied with their services and are getting more than they have invested.
MISSION :
 To build long term relationship with their patron and clients and gratify and
exceptional services by pursuing business over innovations and cutting edge
technology
 A creative studio delivering a wide range of products to the industry it is committed
to Quality / Technology / Innovation / Satisfaction
VISION :
 Our core emphasis is to convey best excellence in every project we pledge and ensure
to maintain our global business bench mark.
 A creative and expertise team of designers and developers to design creative and
interactive web resolution for IT industry
STRENGTHS
 One-Stop Internet Solutions Vendor
Ultimez is present to build any kind of web development solution. Web design, complex
website development, custom programming, dynamic website never matters highly
30
professional team builds by using current technology and as per market tendency to enhance
the clients business.
 Quality Standards
Ultimez Technology believes in quality services: They develop web solution which is based
on high quality of performance to enhance business needs. They never ever compromise with
excellence especially with their client’s project. You can find perfectly combination of
quality communication and quality method approach which results in their every web
development aspects.
 Full-Cycle Development Services

You can find always support from Ultimez in your business requireme nts such as
specification, featured design, testing, validation, coding part of product performance. They
provide full-cycle development services to valuable customers.
 Vast Pool of IT Professionals

Ultimez has strong team with proficient knowledge to accomplish business goal, they have
highly professional IT expertise to structure web solution with the use of present technology
to boost the business within competitors and improve visibility over online. They offer web
resources before delivering to potential clients it should adopt the process which includes
quality testing, evaluating, business analysis, right decision then final approach and handout
to clients.
 Complete Transparency
According to particular requirements they take approach of clients and follow the method
which has systematic and effective performance. Their experts make use of all the necessary
segments to enhance complete transparency with the clients
THE MANAGEMENT TEAM:

1. Founder & Director : Mr.Qadir AK
2. Mr. Mahesh
Managing Head- IT Department
3. Mr. Mustafa
Manager-Business Development
DEPARTMENTS OF THE COMPANY:

1. Management –Board of Directors
2. Sales Department
3. Marketing Dept
31
4. Finance & Accounts Dept

5. Project Management Dept
6. Designing Dept
7. Development Dept
8. Support & Maintenance Dept
KEY PROCESSES :
 Process Monitoring
 Configuration Management
 Risk Management
 Full-cycle QA Testing
 Document and Code Reviews
 Defect follow up
SERVICES :
WEB AND MOBILE APP DESIGN::
 Web Design
 Mobile App Design
 Ecommerce Website Design
 U X Design
WEB AND MOBILE APP DEVELOPMENT
 Website Development
 Mobile App Development
 CMS Website Development
 PHP Website Development
 Ecommerce Website
 Development Services
ONLINE MARKETING
 Search Engine Optimization

 Pay Per Click Services
32
 Email Marketing
 Social Media Optimization
OTHERS
 ( Web Hosting, Domain Registration)

 Server management
 Integration
 Web Hosting Services
 Domain Name Registration
PRODUCTS:
 Billing software
 HRM
 House Rent Billing
 CMS (Content Management System)
COMPETITORS :
 Alakmalak.com
 Eight25media.com
 Fatbit.com
 Kdweb.co.uk
 Fatmedia.com
33
LITERATURE
REVIEW
34
1) A Study done by Michael Rodriguez, Vijaykumar Krishnan, Robert Peterson stated that
The implementation of Social Media Technology in A Firm’s Marketing Strategy has

been adopted by some forward-thinking sales forces. Sharing content and building a network
of contacts are the principles behind social media. The utilization of social media (e.g.,
LinkedIn and Twitter) for reaching business-to-business clients is a relatively new
phenomenon with performance outcomes essentially unknown. Data were collected from
1,699 business-to-business salespeople from over 25 different industries. Using structural
equation modelling, the findings support that social media has a positive relationship with
sales processes (creating opportunities and relationship management) and relationship sales
performance.
2) A study by Smiths, Narayanswamy Ramasubbu , M S Krishnan and C Fornell done on

December 2006 stated that
“Web Sites Are Important Components Of Internet Strategy For Organization”. They
show the relevance of the business domain of a Web site to gain a contextual understanding
of relative importance of Web site design elements. They use a hierarchical linear modelling
approach to model multilevel and cross-level interactions that have not been explicitly
considered in previous research. By analyzing data on more than 12,000 online customer
surveys for 43 Web sites in several business domains, they found that the relative importance
of different Web site features (e.g., content, functionality) in affecting Business
.
3) A study done by Xi Leung, Billy Be stated that
The unprecedented popularity of social media outlets have forced scholars to Inquire About
Their Marketing Effectiveness, Especially In The Hotel Industry. This study attempted to
explore the “Marketing Effectiveness of Two Different Social Media Sites (Face Book
And Twitter) In The Hotel Industry”. Integrating the attitude-toward-the-ad (Ad) model
with the concepts of attitude-toward-social- media-page, the study proposed a theoretical
model of hotel social media marketing effectiveness. The results revealed that hotel
customers' social media experiences influence their attitudes-toward-social- media-site, which
in turn influences their attitudes-toward- hotel-brand, and that hotel customers' attitudes-
toward-hotel-brand affects their hotel booking intentions and, in turn, intentions to spread
electronic word of mouth. The study also indicated that different social media sites
demonstrate the same marketing effectiveness, suggesting that hotel managers use the same
marketing tactics
4) A Study done by University of Minnesota, US states

The ubiquity of social media (e.g., Face book, Twitter) is no more apparent than at the
university. “Social media are increasingly visible in higher education settings as
instructors look to technology to mediate and enhance their instruction as well as
promote active learning for students”. Many scholars argue for the purposeful integration
of social media as an educational tool. Most of the existing research on the utility and
effectiveness of social media in the higher education class is limited to self-reported data
(e.g., surveys, questionnaires) and content analyses. This paper summarizes the scholarly
35
writings as well as reviews the findings of empirical investigations. Some limitations are
discussed, and future areas of research are proposed.
5. University of Stavanger, Norway (2015-16), Research has shown For many hotels,
therefore, the corporate website has emerged as the main tool for inter-organizational and
intra-organizational information exchange, as well as for sales and promotion activities.
The extent, to which the hotel websites can attract and retain traffic, significantly influences
the volume of business translated on them. In order of significance to the hotel website`s
performance, this paper is based on a study of performance of 85 hotel websites. Significance
of seven main factors, which influence the two measures of the hotel website performance,
the Reach and Loyalty, was checked. Information content, Easy of Navigation, Security,
Usability, and Customization were found to be the significant predictors of the hotel
website Reach and Hotel website Loyalty.
36
RESEARCH
METHODOLOGY
37
PROJECT TITLE :
A STUDY ON IMPORTANCE OF WEB DESIGNING AND SOCIAL MEDIA
ENGAGEMENT FOR BUSINESS IN DHARWAD (COVER: HOTELS AND
EDUCATIONAL DOMAIN )
OBJECTIVE OF THE STUDY:

1. To study the Online presence of business & its service
2. To study the Social media presence & promotion of products/services
3. To increase client/audience engagement & generate leads
4. Easier access to organisation services through web & social media.
PROBLEM DEFINITION: Determining The Factors to Find the Potential Customers

i.e. Hotels And Educational Institutions For Web Designing And Social Media Engagement
In Dharwad
LIMITATIONS OF THE STUDY :
 The Results generated from the Questionnaire are done on the assumption that the
respondents have revealed the correct information.
 The study is restricted to Dharwad area
 My study report confined to sample size 110 respondents
 The period of study was not sufficient to study all aspects.
DATA COLLECTION APPROACH :

SOURCES OF DATA COLLECTION:
Primary Data :
Primary Data is collected during Training , Observation ,Interaction, Collecting data from
the Manager for the design of Questionnaire, Discussion with the Organisation, Departmental
heads, assistance and executives of the Company.
SECONDARY DATA :
Secondary data is collection from the Official website of the Company (www.ultimez .com )
38
RESEARCH DESIGN :
 SAMPLE FRAME : Business of Dharwad
 SAMPLE UNIT : Hotels and Educational Institutes
 SAMPLE SIZE : 110 Respondents
 SAMPLING TECHNIQUE: Convenience Sampling
 RESEARCH TYPE: Exploratory Research followed by Descriptive Research
 SURVEY TOOL : Structured Questionnaire
 DATA ANALYSIS : SPSS and M S Excel
DESCRIPTIVE STUDY:
Descriptive Study determines and reports the way things are . It has no control over what is
and it can only measure what already exist. Descriptive Research also known as Statistical
research describes data and characteristics about the population or phenomenon being
studied.
BENEFITS OF THE STUDY :

This study helps to know the importance of Web Designing and Social Media Engagement
for the Business running in Dharwad which includes Hotels and Educational Institutes.
39
ANALYSIS AND
INTERPRETION :
40
1. Do you have a Website?
Valid Cumulative
Frequency Percent Percent Percent
Valid Yes 47 42.7 42.7 42.7
No 63 57.3 57.3 100.0
Total 110 100.0 100.0
INTERPRETATION :
According to the Survey, 42.7% Respondents have website for their Business and 57.3%
Respondents don’t have Website for their Business.
41
a) If Yes, Do you want to Redesign it?
Cumulative
Frequency Percent Valid Percent Percent
Valid No Response 63 57.3 57.3 57.3
Yes 3 2.7 2.7 60.0
No 44 40.0 40.0 100.0
Total 110 100.0 100.0
INTERPRETATION:
According to the survey, 2.7% respondents who have a website want to redesign it and 40%
respondents don’t want to redesign their website
42
b) If No, why?
Cumulative
No Response 47 42.7 42.7 42.7
Cost 7 6.4 6.4 49.1
Lack of Technology 5 4.5 4.5 53.6
Others ( Time
51 46.4 46.4 100.0
Consuming)
Total 110 100.0 100.0
INTERPRETATION:
According to the survey, 46.4% respondents find it Time Consuming to have an website,
6.4% respondents find costly to have one website and 4.5% have lack of technology to have
one website for their Business
43
2) When are you planning to have one website for your business?
Cumulative
Valid No Response 15 13.6 13.6 13.6
Immediately 2 1.8 1.8 15.5
Within a year 5 4.5 4.5 20.0
After One Year 88 80.0 80.0 100.0
Total 110 100.0 100.0
INTERPRETATION:
According to the survey, 80% respondents are planning to have website after one year, 4.5%
respondents will have a website within a year, 1.8% respondents will have a website
immediately for their Business.
44
3) Do you know any Web Design Company in Hubli?
Cumulative
Valid Yes 14 12.7 12.7 12.7
No 82 74.5 74.5 87.3
May Be 14 12.7 12.7 100.0
Total 110 100.0 100.0
INTERPRETATION:
According to the survey 12.7% are aware of Web Design Company in Hubli, 74.5% are not
aware, 12.7% are doubtful of Web Design Company in Hubli.
45
a) If YES, Which is it?
Cumulative
Valid Don’t Know 92 83.6 83.6 83.6
Arthashastra 5 4.5 4.5 88.2
Ultimez technology 2 1.8 1.8 90.0
Web Design Royale 4 3.6 3.6 93.6
Others 7 6.4 6.4 100.0
Total 110 100.0 100.0
INTERPRETATION:
According to the survey , 4.5% are aware about Arthashastra, 3.6% are aware about Web
Design Royale, 1.8%are aware about Ultimez technology and 6.4% are aware about some
other Web Design Company in Hubli.
46
4) Are You Aware of Digital Marketing ?
Cumulative
Valid Yes 86 78.2 78.2 78.2
No 19 17.3 17.3 95.5
Dont Know 5 4.5 4.5 100.0
Total 110 100.0 100.0
INTERPRETATION:
According to the survey, 78.2% respondents are aware of Digital Marketing, 17.3% are not
aware of Digital marketing and 4.5% have no idea about Digital Marketing.
47
a) If YES, which Digital Marketing tool would you like to proceed with?
Cumulative
Valid Dont Know 20 18.2 18.2 18.2
Social Media Marketing 45 40.9 40.9 59.1
Search Engine Marketing 10 9.1 9.1 68.2
Email Marketing 4 3.6 3.6 71.8
Paid Ad's 3 2.7 2.7 74.5
Online Marketing 19 17.3 17.3 91.8
Mobile Marketing 9 8.2 8.2 100.0
Total 110 100.0 100.0
INTERPRETATION:
According to the survey, 40.9% are into Social Media, 17.3% into Online Marketing, 9.1%
into Search engine marketing, 8.2% into Mobile marketing, 3.6% into Email Marketing and
2.7% into paid ad’s.
48
5) Are you aware of Social Media for your Business
Cumulative
Valid Yes 57 51.8 51.8 51.8
No 53 48.2 48.2 100.0
Total 110 100.0 100.0
INTERPRETATION:
According to the Survey, 51.8% of Respondents are aware of Social Media and 48.2% are
unaware of Social Media
49
a) If YES, which is the Most effective Social Media? RATE IT?
Column1 FACEBOOK LINKEDIN INSTAGRAM TWITTER

NEUTRAL 0 2.7 1.8 1.8
VERYPOOR 0 3.6 2.7 2.7
GOOD 22.72 2.7 1.8 1.8
VERY GOOD 28.18 1.81 1.8 1.8
NO RESPONSE 43 86.36 86.36 86.36
POOR 43.63 2.7 5.45 5.45
Chart Title
100
90
80
70
60
50
40
30
20
10
0
NEUTRAL VERYPOOR GOOD VERY GOOD NO RESPONSE POOR
FACEBOOK LINKEDIN INSTAGRAM TWITTER
INTERPRETATION:
According to this survey,28.18% FaceBook is found to be very good for their Business,
1.8% find Linked in, 1.8% find Instagram Very good for their Business , 1.8% find twitter
very good for their Business.
50
b) If NO, Would you like to promote your Business through Digital

Marketing Strategies?
Cumulative
Valid NO RESPONSE 57 51.8 51.8 51.8
YES 3 2.7 2.7 54.5
NO 13 11.8 11.8 66.4
MAY BE 37 33.6 33.6 100.0
Total 110 100.0 100.0
INTERPRETATION:
According to the survey, 2.7% respondents would like to promote through Digital Marketing
strategies, 11.8% are not interested to promote and 33.6% would think to promote
51
 I) What is the Role of Online marketing in your Business( SALES)?
Cumulative
Valid Extremely Important 7 6.4 6.4 6.4
Important 24 21.8 21.8 28.2
Neutral 37 33.6 33.6 61.8
Slightly Important 24 21.8 21.8 83.6
Not Important 18 16.4 16.4 100.0
Total 110 100.0 100.0
INTERPRETATION:
According to the survey, 6.4% respondents find Online Marketing for Sales extremely
important for their Business , 21.8% find it important ,33.6% find neutral, 21.8% find it
slightly important and 16.4% find it not at all important for their Business.
52
II) What is Role of Online Marketing in your

Business(INFORMATION SEARCH)
Cumulative
Valid Extremely Important 16 14.5 14.5 14.5
Important 38 34.5 34.5 49.1
Neutral 31 28.2 28.2 77.3
Not Important 9 8.2 8.2 100.0
Total 110 100.0 100.0
INTERPRETATION:
According to the survey, 14.5% Respondents find Online Marketing for Information Search
as Extremely Important for their Business , 34.5% find it important ,28.2% find neutral,
14.5% find it slightly important and 8.2% find it not at all important for their Business.
53
III) What is Role of Online Marketing in your Business(CUSTOMER

CONVERSION RATE)
Cumulative
Valid Extremely important 8 7.3 7.3 7.3
Important 27 24.5 24.5 31.8
Neutral 49 44.5 44.5 76.4
Not Important 8 7.3 7.3 100.0
Total 110 100.0 100.0
INTERPRETATION:
According to the survey, 7.3% Respondents find Online Marketing for Customer Conversion
rate as Extremely Important for their Business , 24.5% find it Important ,44.5% find Neutral,
16.4% find it Slightly Important and 7.3% find it not at all Important for their Business.
54
7)Among these which do you find most important when promoting on social
media
Cumulative
Valid To Find New Customers 40 36.4 36.4 36.4
To engage with existing

8 7.3 7.3 43.6
customers
To Share new ideas and

40 36.4 36.4 80.0
build your brand
To get Instant Feedback 22 20.0 20.0 100.0
Total 110 100.0 100.0
Interpretation:
According to the Survey, 36.4% Respondents feel Finding New customers is important when
promoting on Social Media, 7.3% find promotion to share with existing customers, 36.4%
Find it to share new ideas and build their brand and 20% do it to get instant feedback
55
8)Which one Social Media network or Online Presence you think

is better to Generate Sales or Customer Engagement
Cumulative
Valid FaceBook 102 92.7 92.7 92.7
Instagram 1 .9 .9 93.6
Twitter 5 4.5 4.5 98.2
Linked In 2 1.8 1.8 100.0
Total 110 100.0 100.0
INTERPRETATION:
According to the survey,92.7% respondents find FaceBook better to generate sales,0.9% find
Instagram better, 4.5% find Twitter better and 1.8% find Linked In to generate sales and
engage their customers.
56
9. What is Role of Digital Marketing in your Business or Service
Cumulative
Valid Just Presence 56 50.9 50.9 50.9
To Boost sales 31 28.2 28.2 79.1
Omni Market 8 7.3 7.3 86.4
To Social Surfers 15 13.6 13.6 100.0
Total 110 100.0 100.0
INTERPRETATION:
According to the survey, 50.9% of respondents find Digital Marketing as Just presence in
their Business, 28.2% find it to Boost Sales, 7.3% find it to get Omni market and 13.6% find
it for Social Surfers
57
10.What Strategies you would like to opt to retain the existing customers
Cumulative
Valid Updating Existing website

32 29.1 29.1 29.1
with offers
Opting Social Media 46 41.8 41.8 70.9
Others 32 29.1 29.1 100.0
Total 110 100.0 100.0
INTERPRETATION:
According to the Survey, 29.1% Of Respondents Would Update Their Existing Website To
Retain The Existing Customers, 41.8% Would Opt Social Media Strategies For Their
Business And 29.1% Would Opt Other Strategies For Their Business
58
11) Based on your experience which source visitors finds you well
with?
Cumulative
Valid Networking 5 4.5 4.5 4.5
Social Media 29 26.4 26.4 30.9
Google 32 29.1 29.1 60.0
Newspapers 25 22.7 22.7 82.7
Others 19 17.3 17.3 100.0
Total 110 100.0 100.0
INTERPRETATION:
According to the survey, 4.5% of Respondents feel that their visitors find them well with
networking, 26.4% feel that their Visitors find them on Social Media, 29.1% feel on
Google,22.7% feel on Newspapers and 17.3% find them on others.
59
FINDINGS,
SUGGESTION &
CONCLUSION
60
FINDINGS AND SUGGESTION:
FINDINGS
1. According to this survey, 57.3% of the Business did not have website in which 46.4%
find having a website is Time Consuming.
2. About 12.7% Respondents are not aware about any Web Design Company
3. It can also be seen that 78.2% respondents are aware of Digital Marketing in
which 51.8% respondents are aware of Social media and remaining 26.4% are not aware of
Digital Marketing.
4.33.6% of the Role of Online Marketing in Sales is Neutral, as in searching information

35% is seen Important and 45% is for customer conversion rate.
5.36.4% of Business in Dharwad feel finding new customers and sharing new ideas to build
their brand is the most important when promoting on Social media
6.92.7% of Respondents find FaceBook is the most effective social media application to
generate sales and leads
7.41.8% of Social Media is Found to be the important medium to retain customers and 29.1%
is taken by Google to find visitors
61
SUGGESTIONS:
1.It can be seen that Dharwad has more potential Market for Digital Marketing as only
78.2% are just aware of Digital marketing and rest 21.8% don’t have an idea about Digital
Marketing.
2.We need to educate the respondents i.e. about having one website for their Busine ss as
only 57.3% respondents have websites.
.
3.As only 13% respondents know about web design company, their is also no awareness
about any Web Design Company, so the respondents need to be educated about Web
Designing.
4.We need to demonstrate the process of Web usage to clear the myth of Time Consuming
and also the Result Orientation of Web development on Business.
5.As it is seen that FaceBook is 93% used tool to generate leads in Dharwad, we need to
introduce other similar media like LinkedIn to serve their Business.
6.It is also seen that Online marketing is playing a vital role in information search. The
Business can also increase their customers conversion and sales through these strategies
7.As 29% of Business find their visitors through Google, Social Media awareness can be
created to get easier access with customers.
62
CONCLUSION:
The Overall Experience of the Respondents with this survey was found to be
Good. The outcome of the survey is that Awareness about Digital marketing
which includes Website Design, Social Media , Online Marketing to be
spread in Dharwad. This will help the Business to get clients and will
generate more sales.
Digital Marketing in today’s era is growing in every field therefore it can add
up more value to the Business.
However the Web design companies should also take initiative to show the
Importance of Online presence for the Business in Dharwad.
63
BIBLIOGRPHY
AND ANNEXURE
64
BIBLIOGRAPHY:
COMPANY WEBSITE: www.utimez.in
INTERNET SOURCES: www.marketingteacher.com
OTHER SOURCES: Information by External Guide
TEXT BOOK: Marketing Management
65
ANNEXURE:
QUESTIONAIRE ON IMPORTANCE OF WEB DESIGNING AND SOCIAL MEDIA

ENGAGEMENT FOR BUSINESS IN DHARWAD (HOTELS AND EDUCATIONAL
INSTITUTES)
NAME OF THE ORGANISATION/INSTITUTION:
NAME OF MARKETING HEAD:
E-MAIL: WEBSITE URL :
1) DO YOU HAVE A WEBSITE ?

a. YES
b. NO
A) IF YES, DO YOU WANT TO REDESIGN IT ?

a) YES b) NO
B) IF NO, WHY ? (REASON)
a) COST
b) LACK OF TECHNOLOGY
c) OTHER (TIME CONSUMING)
2) WHEN ARE YOU PLANNING TO HAVE ONE WEBSITE FOR YOUR BUSINESS?
a) IMMEDIATELY b)WITHIN A YEAR c) AFTER ONE YEAR
3)DO YOU KNOW ANY WEB DESIGN COMPANY IN HUBLI?
a) YES
b) NO
c) MAY BE
IF YES, WHICH IS IT?
a) ARTHASHASTRA
b) ULTIMEZ TECHNOLOGY
c) WEB DESIGN ROYALE
d) OTHERS .................................
4) ARE YOU AWARE OF DIGITAL MARKETING?
a) YES
b) NO
c) DONT KNOW
66
A) IF YES, WHICH DIGITAL MARKETING TOOL WOULD YOU LIKE TO PROCEED WITH?
a) SOCIAL MEDIA MARKETING

b) SEARCH ENGINE MARKETING
c) EMAIL MARKETING
d) PAID AD’S
e) ONLINE MARKETING
f) MOBILE MARKETING
5) ARE YOU AWARE OF SOCIAL MEDIA FOR YOUR BUSINESS?
a)YES b) NO
a) IF YES, WHICH IS THE MOST EFFECTIVE SOCIAL MEDIA ACCORDING TO YOUR

ORGANISATION ? RATE IT
APP V.GOOD GOOD NEUTRAL POOR VERY POOR

FACEBOOK
LINKEDIN
INSTAGRAM
TWITTER
b) IF NO, WOULD YOU LIKE TO PROMOTE YOUR BUSINESS THROUGH DIGITAL

MARKETING STRATEGIES?
A) YES
B) NO
C) MAY BE
6)WHAT IS THE ROLE OF ONLINE MARKETING IN YOUR BUSINESS (RATE THEM

ACCORDINGLY)?
I.) SALES
a) EXTREMELY IMPORTANT
b) IMPORTANT
c) NEUTRAL
d) SLIGHTLY IMPORTANT
e) NOT IMPORTANT
II) INFORMATION SEARCH :

b) IMPORTANT
c) NEUTRAL
e) NOT IMPORTANT
III) TO INCREASE CUSTOMERS CONVERSION RATE :

67
b) IMPORTANT
c) NEUTRAL
e) NOT IMPORTANT
7) AMONG THESE WHICH DO YOU FIND THE MOST IMPORTANT WHEN PROMOTING ON
SOCIAL MEDIA ?
a) TO FIND NEW CUSTOMERS

b) TO ENGAGE WITH EXISTING CUSTOMERS
c) TO SHARE NEW IDEAS AND BUILD YOUR BRAND
d) TO GET INSTANT FEEDBACK
8) WHICH ONE SOCIAL MEDIA NETWORK OR ONLINE PRESENCE YOU THINK IS

BETTER TO GENERATE SALES/ CUSTOMER ENGAGEMENT ?
a) FACEBOOK
b) INSTAGRAM
c) TWITTER
d) LINKED IN
9) WHAT IS THE ROLE OF DIGITAL MARKETING IN YOUR BUSINESS/ SERVICE?
a) JUST PRESENCE
b) TO BOOST SALES
c) OMNI MARKET
d) TO SOCIAL SURFERS
10) WHOM DO YOU CONSIDER YOUR BIGGEST COMPETITOR IN DHARWAD WHO HAS
SIMILAR BUSINESS AS YOU DO ?
PLEASE MENTION:
_________________________________________________________________________________
11) WHAT STRATEGIES YOU WOULD LIKE TO OPT TO RETAIN THE EXISTING
CUSTOMERS?
a) UPDATING EXISTING WEBSITE WITH OFFERS

b) OPTING SOCIAL MEDIA OPTIMIZING COMPANY
c) OTHERS (.................................................................................)
12 ) BASED ON YOUR EXPERIENCE, WHICH SOURCE VISITORS FINDS YOU WELL WITH?
68
a) NETWORKING
b) SOCIAL MEDIA
c) GOOGLE
d) NEWS PAPERS
e) OTHERS(................................................................................................)
69

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ULTIMEZ TECHNOLOGY,HUBLI

“IMPORTANCE OF WEB DESIGNING AND SOCIAL

GLOBAL BUSINESS SCHOOL, HUBLI

Under the guidance of

Prof M.N.Manik Ms. Tabassum.A Senior Digital

GLOBAL BUSINESS SCHOOL HUBLI-580026

GLOBAL BUSINESS SCHOOL, HUBLI

(Affiliated to Karnatak University, Dharwad & Recognized by AICTE, New Delhi)

OF WEB DESIGNING AND SOCIAL MEDIA ENGAGEMENT FOR BUSINESS IN

DHARWAD” is the bonafide record of independent research work conducted

by Ms. Aishwarya Upadhya (Reg.No: 16MBA146) under my supervision,

award of the Degree of Master of Business Administration and that the

diploma, Associate ship, Fellowship or title.

Place: Hubli Prof. M. N. Manik

Dean Academics DIRECTOR

Global Business Global Business

Hubli - 580026 Hubli - 580026

I owe my wholehearted thanks and appreciation to the entire staff of ULTIMEZ

Finally, I gratefully acknowledge the support, encouragement & patience of my family,

NAME: Aishwarya Upadhya

OF WEB DESIGNING AND SOCIAL MEDIA ENGAGEMENT FOR BUSINESS IN

degree of “Master of Business Administration” by Karnataka University, Dharwad, This is

Date: Aishwarya Upadhya

Place: Hubli M.B.A II semester

SL.NO PARTICULARS PAGE

1. EXECUTIVE SUMMARY 1-2

2. INDUSTRY PROFILE 3-22

3. ORGANISATION PROFILE 23-31

4. LITERATURE REVIEW 32-34

5. RESEARCH METHODOLOGY 35-37

6. ANALYSIS AND 38-58

7. FINDING AND SUGGESTION 59-61

9. BIBLOGRAPHY AND ANNEXURE 63-68

LIMITATIONS OF THE STUDY :

Why digital marketing is important :

Some of the most common assets and tactics:

 E books and whitepapers

 SEARCH ENGINE OPTIM IZATION (SEO)

 SOCIAL M EDIA M ARKETING

A type of performance-based advertising where you receive commission for promoting

 ONLINE PUBLIC RELATIONS

THE HISTORY AND EVOLUTION OF DIGITAL

DIFFERENCE BETWEEN TRADITIONAL AND DIGTAL

TRADITIONAL MARKETING DIGITAL MARKETING

 It can be easily understood by the  Strategies implemented can reach target

 Print or radio advertisements can be  Digital marketing is cost-efficient. The use of

BARRIERS OF DIGITAL MARKETING :

Barrier 1: TAKING DIGITAL MARKETING LIGHTLY :

Barrier 2: Lack of knowledge and understanding of Digital Era realities :

Barrier 3: Framing alternatives in a way that leads to risk aversion:

BENEFIT OF DIGITAL MARKETING FOR PRESENT

TOP COMPANIES OF DIGITAL MARKETING ALL

3..LAUNCH DIGITAL MARKETING (USA) :

TOP DIGITAL MARKETING COMPANIES OF

viral advertising, Online Reputation Management etc.

About the company: Established in 2010. It is a globally recognized Digital Marketing

TOP 5 COMPANIES OF KARNATAKA :

COMPANIES AROUND HUBLI – DHARWAD :

LIMITATIONS OF DIGITAL MARKETING :

3.Stayingin sync with new trends :

5.The Importance Of Cyber Security

Digital Marketing Industry in India :

1979: Michael Aldrich demonstrates the first online shopping system.