Demographic:

Demographic segmentation refers to the categorization of the target market based on specific variables like
age, education, and gender. It is a type of market segmentation that helps businesses to understand
company’s consumers better and meet their needs, effectively.
Without demographic segmentation, it is nearly impossible to understand what company’s customers want.
Demographic segmentation helps organizations to categorize company’s widely varied customer base into
smaller groups of individuals and appeal to company’s specific preferences.

In Bangladesh, the people of this country are mostly sports friendly. Too many from all groups of people are
sports friendly so we can easily got the market by targeting the teenagers and young adults.so we need
some data to analyze it correctly that’s are discussed below:
Age Gender Income Level Education Religion
Age: Sports drinks are meant to restore the fluid lost during training, competition or physical activities.
Rising demand for sports drink in Bangladesh from athletes and millennial generation is driving the market.
Our company will target different age groups like teenagers and young adults.
Gender: Our consumer will both male and female because this drink will be demanded for both.
Income Level: Every class of family whose income level is either poor or high can easily buy these new
sports drink. Our pricing segment will be budget friendly so every class of people can afford it.
Education: Our product will target on teenagers and young adults so educated or less educated that does
not matter. Every kind of people that connected with sports can have it.
Religion: Our drink will target on people of every religion. We will also focus on religions fact to get them
easily.to target every religious market, we will insure the ingredients that we will use in our new drink that
does not harm any religious fact.by developing this we can get the market easily.