Oswal Chandan Agarbatti

Inspired by nature and the use of Chandan in our

culture, Oswal Chandan Agarbathies capture the
fragrance of sandalwood and creates an
ambiance that is ideal for prayer. Timeless and pure, this everlasting creation from the core of
the sandalwood tree promotes energy and enhances meditation. One of the most valuable
trees in the world, Sandalwood with its sweet, warm and woody fragrance instils a sense of
well-being and relaxation and magically wraps you in peace, joy and harmony.

Oswal Hand Wash

Oswal Hand Wash is one of a kind, it kills all impurities on your hands, giving you fresh hands to
start your day. It has an elegant fragrance. Oswal offers the best and caters to a wide range of
audiences that have managed to grasp loyal customers for years. If you're looking for what you
and your loved ones deserve to maintain a healthy fresh life, then fret no because Oswal has
got your back wherever you go

OSWAL ALMOND BATH SOAP

Our very best this centuries old Almond Bath Soap has been the favourite selection of our
customers for decades. Boasting a beautiful almond scent and with the benefits of Sweet
Almond Oil and skin softening properties, this bar effortlessly creates an excellent lather.

Oswal Glycerine Bath Soap

Our pure Glycerin soap is all natural. It dosen't contain alcohol, fragrances or other chemical
based ingredients that could irritate your skin. Regular use of this soap will keep your skin
moisturised unlike other harsh soap which takes the moisture away from your skin. Glycerin
also have antiaging benefits. Get a glowing and soft skin everytime you use this soap.

Oswal Dish Wash Tub

Oswal soap group has the trust of people since decades. Oswal Dishwash tub is the delight
product for the every day house hold need, its tub and scratcher are practical for the day today
utensil its unique quick action formula clean deep inside the utensile .Dish wash tub bar gives
you the ultimate amount of grease-fighting power for a total clean. The dual-action formula
contains enzymes to power away stuck-on food, and oxygen bleach to fight tough stains.

Oswal Refined Soyabean Oil

With the trust and love of Oswal start your journey towards a healthy life. Oswal Refined
Soyabean Oil is safe, pure, 100% organic & chemical-free oil. It's easy to digest, makes your skin
healthy and your food tastier.

Oswal Kacchi Ghani Mustard Oil

'Kachi Ghani' Mustard Oil Is Complete From The Initial Press Of Mustard In The Conventional
Way By Gradually Crushing The Greatest Mustard Seeds In A Heat Controlled Environment To
Keep Its Natural Properties And Pungency. Its Elevated Pungency Level Enhances The Flavor Of
The Food. Mustard oil is always known as olive oil of India.

Oswal Rock Salt

 Oswal Himalayan rock salt powder makes your food tastes better, its bright
pink and its good for you. Made from finest quality organically and ethically
sourced pink salt from the Himalayas. Pink salt powder is great for detoxing
your body it helps lower blood pressure and is iron-rich, thus great for
everyday consumption. It also works great as a bath scrub, due to it's semi-
coarse consistency and grind. Goes exceptionally well when added to Indian
and Asian cuisine.

Oswal Grass Broom

Oswal Grass Broom follows an original traditional grass design with high quality, long lasting
Meghalaya grass for indoor or outdoor use on your kitchen, tile, wooden or laminate floors,
outside sweeping your garage, yard, patio or garden. It features a sturdy, heavy duty material
design with firm-grip handle that offers a wide range of mobility for manual use, allows you to
reach any spot inside on a hardwood floor or under furniture or a rug effortlessly.

Oswal Floor Cleaner

It is used to clean all types of floor and remove the dirtiest stains. After toiled our house floors
have highest number of bacterias, just mopping with plain water does not kill those bacteria.
Oswal floor cleaner kills 99.9% of bacteria and keeps your home clean and healthy. Now oswal
floor cleaners are also available in different fragnances, choose your favourite fragnance.

Basmati Rice
Oswal Basmati Rice is a Taste Sensation.

Oswal Basmati Rice is rich in protein and carbohydrates. It is gluten-free and has almost no
cholesterol. Vitamin B and minerals such as iron are also present in plenty. Its carbohydrate
content provides instant energy, it is easy to digest and proves a staple solution for gluten
intolerant people. The vitamins present enables an enhanced functioning of the digestive and
nervous system of the body and also promotes healthy skin.

Oswal Poha

Oswal's Poha is made up of basmati rice giving it a sweet taste. Poha is naturally gluten-free
and used in a multitude of dishes. Poha cooks in a short amount of time, simply soak it in hot
water and incorporate your favorite spices and vegetables. It contains no cholesterol and very
little fat and is a healthy solution to those seeking high protein fibre solution for their diets.
Executive Summary
Oswal Soap Group Was Established By Late Shri Uttamchand Deshraj Jain In 1956 In Johari
Bazaar, Jaipur With His Hard Work And Efforts. The Soap’s High Quality Was The Key To Attract
People And Made It Their First Choice. Later On, Late Shri Uttamchand Deshraj Jain’s Sons Took
A Step Forward And Got The Business Registered And Copyright As “Oswal Soap Group” And
Started Handling His Whole Business. Following This, They Set Up Their Production Centers And
Stores To Produce And Sell Their Soaps In Different Cities, Towns And Villages. In 1995,
Uttamchand Deshraj Ji’s Third Generation Took Over The Business And Appointed Many
Agencies And Stores To Sell Their Product. Moreover, Seeing The Need Of Time, The Oswal
Soap Group Launched Many New Products Like Washing Powder, Detergent Powder, Bath
Soap, Cleaning Powder, Tea, Different Spices, Phenol, Liquid Hand Wash And Dish Wash, Floor
Cleaner, Glass Cleaner, Rice, Oil, Broom, Sanitary Pad, Sanitizer, Pulse Etc. All Of These Products
Offered By Oswal Soap Group Are Readily Available At Reasonable Prices At Wholesale And
Retail Stores In Rajasthan, Punjab, Haryana, Gujarat, Maharashtra, Madhya Pradesh, Etc. To
Increase Their Business, Oswal Soap Group Has Decided To Launch Many New Products In Near
Future For Which Research And Efforts Are Being Made Continuously. With Time, The Demand
For Oswal Products Is Increasing And Coming From More Cities. So, The Group Has A Desire To
Appoint More Agencies In Different Cities. So, The Interested Candidates And Agencies Are
Requested To Contact. With Over 65 Years Of Experience And A Billion Satisfied Customers,
Oswal Soap Group Became One Of The Largest Manufacturers Of The Daily-Use Commodities.
We Have A Network Of Over 1000 Distributors, 2.5 Lacs Wholesale Retailers And 800+
Employees, Who Are Working Hard To Provide Superior Quality Products To The Consumers.
 Objectives

 To recognize the target market.

 To find ways to connect with new wholesalers
 To promote our products through our existing wholesalers
 To acquire or capture more market in the middle class segment
 To get sales for the company
 To keep on following with the wholesalers regarding the sale of our
products.
 To keep a check on regular supply of our products.
 To make marketing strategies of upcoming new products or our
existing products.
 Oswal Soap Group
Oswal Soap Group With Over 65 Years Of Experience And More Than 150 Million Satisfied
Customers, Oswal Soap Group Became One Of The Largest Manufacturers Of The Daily-Use
Commodities. We Provide Superior Quality Products To The Consumers.

Factsheet
Basic Information
Nature of Business Service Provider

About Us
Oswal Soap Group is Laundry Products Manufacturer & Supplier in Jaipur, Rajasthan. Our Laundry
Products are manufactured with the use of best quality ingredients to provide complete care to the
clothes. Our Laundry Products have deep cleansing action that helps them remove even the most
stubborn stains in an easy way. The best quality ingredients act mild on the fabric and keep it conditioned.
Laundry Products that we offer are very gentle on the hands too. Our Laundry Products are available in
different types such as Detergent Bar, Detergent Powder.
Research & Development
R&D is an essential part of Oswal Soap Group as it leads to product innovation and development.

 We invest in technology to enhance our capability and transform them into new products.
 A team of highly trained professionals is constantly working towards the innovation of new
products & the development of the existing product line.
 Our products comply with all the high standards followed by our global competitors, per se,
quality, usage and effectiveness.
 We are constantly innovating our products to meet the current trends of the market.
 About The Company
Oswal soap group was established by Late Shri Deshraj Jain in 1956 in Johari Bazaar,
Jaipur with his hard work and efforts. The soap’s high quality was the key to attract
people and made it their first choice.

Later on, Late Shri Deshraj Jain’s sons took a step forward and got the business
registered and copyright as “Oswal Soap Group” and started handling his whole
business. Following this, they set up their production centers and stores to produce and
sell their soaps in different cities, towns and villages.

In 1995, Deshraj ji’s third generation took over the business and appointed many
agencies and stores to sell their product. Moreover, seeing the need of time, the Oswal
Soap Group launched many new products like washing powder, detergent powder, bath
soap, cleaning powder, tea, different masalas, heena, phenyl, liquid hand wash and
dish wash, floor cleaner, glass cleaner, etc. All of these products offered by Oswal
Group are readily available at reasonable prices at wholesale and retail stores in
Rajasthan, Punjab, Haryana, Gujarat, Maharashtra, Madhya Pradesh, etc. To increase
their business, Oswal Soap Group has decided to launch many new products in near
future for which research and efforts are being made continuously.

With time, the demand for Oswal products is increasing and coming from more cities.
So, the group has a desire to appoint more agencies in different cities. So, the
interested candidates and agencies are requested to contact

Infrastructure Facilities
In order to extend our outreach to the customers, we are continuously developing our
infrastructure with well-equipped machines and facilities for our employees.

Our Vision & Mission

 To produce high quality products

 To make our products available in all cities, towns and villages
 To use environmental and human resources in appropriate way

Manufacturing Facilities
We are our own competitors, and hence we are always outdoing ourselves to provide
our consumers with a wide range of products using highly advanced machinery.
Marketing Strategies :-

Marketing Strategy of Oswal Soap analyses the brand with the marketing mix framework which
covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like
product innovation, pricing approach, promotion planning etc. These business strategies, based
on marketing mix, help the brand succeed.
Oswal Soap marketing strategy helps the brand/company to position itself competitively in the
market and achieve its business goals & objectives.
Let us start the Oswal Soap Marketing Strategy & Mix to understand its product, pricing,
advertising & distribution strategies:
Oswal Product Strategy:
The product strategy and mix at Oswal can be explained as follows:
Oswal Group is one of the leading essential commodities manufacturer. Oswal Group is
considered to be an aspiring brand for the middle-class segment. Though the major focus of
Oswal is on soaps, it also deals with Chandan agarbatti, Dish wash, Floor cleaner, Washing
powder, Oswal grass broom etc. Oswal Soap faces competition from various brands like This
gives an insight in the product portfolio in the marketing mix of Oswal Group.
Company Overview

Oswal Soap Group

Incepted in the year 1956, at Jaipur (Rajasthan, India), we “Oswal Soap Group” are a Sole

Proprietorship firm engaged in manufacturing of high quality range of manufacturing of high
quality range of Liquid Detergent, Cleaning Powder, Bathing Soap, Dishwash Bar, Floor
Cleaner, Glass Cleaner, etc. We are selling our products under our brand name "Oswal". These
products are processed from high quality chemicals with the aid of advanced processing
techniques and are available with us at market-leading prices. Under the management of our
mentor “Mr. Rahul Singh”, we have achieved a significant position in this industry.

Factsheet

Basic Information

Nature of Business Manufacturer

Company CEO Ajay Jain

Total Number of
101 to 500 People
Employees

Year of Establishment 1956

Legal Status of Firm Individual - Proprietor

Annual Turnover Rs. 100 - 500 Crore

Company USP

Quality Measures /
No
Testing Facilities

Statutory Profile

Packaging/Payment and Shipment Details

Customized Packaging No

 Cash

 Cheque
Payment Mode
 DD

 Credit Card

Shipment Mode By Road

Infrastructure

Situated in Pink City Jaipur, the company is equipped with sophisticated infrastructural facilities
for production of soaps and detergents. With an installed high capacity production, the soap
plant has one of the largest production facilities in the country. Based on state-of-the-art
technology, our soap flexibility has an unique facility to process as many different varieties of
soaps simultaneously.

We also undertake orders for manufacturing soaps as per the specific requirements of our
clients.

Our Vision & Mission

 To produce high quality products

 To make our products available in all cities, towns and villages

 To use environmental and human resources in appropriate way

Why Oswal?

Being a well-established firm, we are engaged in offering a wide range of products as per the
exact needs of our patrons. Below mentioned are the key reasons that have helped us to
receive appreciation from clients situated all across the nation:

 Ethical business polices

 Able team of professionals

 Wide range of products

 Easy payment modes

 Reasonable prices

 Wide distribution network

INTRODUCTION TO FMCG INDUSTRY

Fast Moving Consumer Goods:

Products, which have a rapid turnover, and comparatively low cost, are known as Fast

Moving Consumer Goods (FMCG). FMCG products are those products that get replaced

within a year or two. FMCG generally have a wide variety of frequently purchased

consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving

products and detergents, as well as other non-durables like glassware, bulbs, batteries, paper

products, and plastic goods. FMCG also include pharmaceuticals, consumer electronics,

packaged food products, soft drinks, tissue paper, and chocolate bars etc

The FMCG Industry:

The overall fast moving consumer goods (FMCG) market is expected to increase at a

compound annual growth rate (CAGR) of 14.6 per cent to touch US$ 110.3 billion in the

period 2012-2020, with the rural FMCG market anticipated to increase at a CAGR of

17.6 per cent to US$ 100 billion during 2012-2025.

Competitors of the company

 1. Hindustan Unilever Limited:-

With over 85 years of heritage in India, HUL is India’s largest fast-moving consumer goods
company. On any given day, nine out of ten Indian households use our products, giving us a
unique opportunity to build a brighter future. We are known for our great brands, the positive
social impact we create and our belief in doing business the right way.

HUL works to create a better future every day and helps people feel good, look good and get
more out of life with brands and services that are good for them and good for others.

With 44 brands spanning 14 distinct categories such as fabric solutions, home and hygiene, life
essentials, skin cleansing, skincare, hair care, colour cosmetics, oral care, deodorants, tea, coffee,
ice cream & frozen desserts, foods and health food drinks, the Company is a part of the everyday
life of millions of consumers across India. Its portfolio includes leading household brands such
as Lux, Lifebuoy, Surf excel, Rin, Wheel, Glow & Lovely, Pond’s, Vaseline, Lakmé, Dove,
Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality
Wall’s, Horlicks and Pureit.

The Company has about 21,000 employees and has sales of INR 45,311 crores (financial year
2020-21). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of Food, Home
Care, Personal Care and Refreshment products with sales in over 190 countries and an annual
sales turnover of €51 billion in 2020.

Forbes rates HUL as the most innovative company in India and #8 globally. Aon Hewitt
recognises HUL as one of the best companies to work for and it continues to be the ‘Employer of
Choice’ in the industry for past 12 years.

2.Patanjali Ayurved Limited :-

Patanjali Ayurved Limited, the fastest growing FMCG Company in the country is a mineral and
herbal products company established in 2006 and headquartered in the industrial areas of
Haridwar. The products offered by the company are in the personal care and foods segments
including baby care and beauty products.

Currently it has around 450 different kinds of products and it also manufactures over 300
medicines for the treatment of a range of body ailments. The company claims that all its products
are made from natural components and Ayurveda. Patanjali’s Dant Kanti, Ghee, Kesh Kanti,
herbal bath soap and honey are some of the its best-selling products which have propelled the
growth of this company. Patanjali’s noodles were an attempt to promote a more healthy eating
habit in the kids of the country.

The reasons for the success of the company are two folds; one is the shift in the lifestyle of the
Indian customers towards using more natural and Ayurvedic products, the second reason is that
the Patanjali products are significantly less expensive than other personal care and food products
in the market. This has made a significant proportion of Indian middle class to move towards
Patanjali.

3. ITC Limited :-
ITC is one of India's foremost private sector companies and a diversified conglomerate with
businesses spanning Fast Moving Consumer Goods, Hotels, Paperboards and Packaging,
Agri Business and Information Technology. The Company is acknowledged as one of India's
most valuable business corporations with a Gross sales value of ₹ 74,979 crores and Net Profit
of ₹ 13,032 crores (as on 31.03.2021). ITC was ranked as India's most admired company,
according to a survey conducted by Fortune India, in association with Hay Group.

ITC is the country's leading FMCG marketer, the clear market leader in the Indian Paperboard
and Packaging industry, a globally acknowledged pioneer in farmer empowerment through its
wide-reaching Agri Business, a pre-eminent hotel chain in India that is a trailblazer in
'Responsible Luxury'. ITC's wholly-owned subsidiary, ITC Infotech, is a specialized global
digital solutions provider.
Over the last decade, ITC's new Consumer Goods Businesses have established a vibrant portfolio
of 25 world- class Indian brands that create and retain value in India. ITC's world class FMCG
brands including Aashirvaad, Sunfeast, Yippee!, Bingo!, B Natural, ITC Master Chef, Fabelle,
Sunbean, Fiama, Engage, Vivel, Savlon, Classmate, Paperkraft, Mangaldeep, Aim and others
have garnered encouraging consumer franchise within a short span of time. While several of
these brands are market leaders in their segments, others are making appreciable progress.

The competitiveness of ITC's diverse businesses rest on the strong foundations of institutional
strengths derived from its deep consumer insights, cutting-edge Research & Development,
differentiated product development capacity, brand-building capability, world-class
manufacturing infrastructure, extensive rural linkages, efficient trade marketing and
distribution network and dedicated human resources. ITC's ability to leverage internal
synergies residing across its diverse businesses lends a unique source of competitive advantage
to its products and services.
4.Dabur India Limtied :-
Dabur India Limited is the fourth largest FMCG Company in India with Revenues of over Rs.
9,500 Crore & Market Capitalization of over Rs 100,000 Crore. Building on a legacy of
quality and experience of over 137 years, Dabur is today India’s most trusted name and the
world’s largest Ayurvedic and Natural Health Care Company with a portfolio of over 250
Herbal/Ayurvedic products. 

Dabur today operates in key consumer product categories like Hair Care, Oral Care, Health
Care, Skin Care, Home Care and Foods. The ayurvedic company has a wide distribution
network, covering 6.7 million retail outlets with a high penetration in both urban and rural
markets.

 Dabur's products also have huge presence in the overseas markets and are today available in
over 120 countries across the globe. Its brands are highly popular in the Middle East, SAARC
countries, Africa, US, Europe and Russia. Dabur's overseas revenue today accounts for over
27% of the total turnover.

 The 137-year-old ayurvedic company, promoted by the Burman family, started operating in
1884 as an Ayurvedic medicines company. From its humble beginnings in the bylanes of
Calcutta, Dabur India Ltd has come a long way today to become one of the biggest Indian-owned
consumer goods companies with the largest herbal and natural product portfolio in the world.
Overall, Dabur has successfully transformed itself from being a family-run business to
become a professionally managed enterprise.