2.

Analyse the data and develop at least two (2) recommendations to improve customer service to
discuss with your Sales and Customer Service General Manager (the assessor).

From the data of Melbourne Car World customer service. we can develop at least 2 recommendation to
improve customer service. Scenario information, also called scenario thinking or scenario analysis, is a
strategic planning method that some organizations use to make flexible long-term plans. It is in large
part an adaptation and generalization of classic methods used by military intelligence. Now in the
scenario where I am Pat Marks, the manager of the West Dealership of Melbourne Car World what I
have reviewed of this company in various aspects like. The company is totally focused on gaining the
customers through various strategic planning so as to increase the sales of the company. The company is
striving to maintain the product. And also, to excel on customer expectations. The company also focuses
on maintaining a healthy relationship with the suppliers and dealers. The company is focused on
maintaining the sales data, customer feedback and reporting to senior management. And it is also
focused on having a strong customer service policies and procedures.

At this point, it has Two recommendations to improve customer service are:

1. Use proven business strategies in building customer loyalty Building customer loyalty is one
important thing that is very important you do so that your business grows. It's more expensive to get
new clients than to maintain existing ones.

2. in an effort to make your customers happy, you have to make sure you have done the following:

• Updates. Always update your customers through emails, magazines, letters and stamps or
friendly call centers.

• Personalization. Make e-mail and letters and stamps so that they really know that you are really
interested in new things.

• Get involved. Save them at their peak time. Share. If you read articles or books or hear about
opportunities your clients might be interested in, let them know as soon as possible.

• opt in. Involve your clients through various social media platforms. Know where they usually
hang out and live there with them.

• Be original. Be honest and reliable, build trust, offer an exceptional level of service and if you say
you will help someone solve a problem, save your words.