Cookies and Cakes

Problem Statement- 50

1. Decreasing orders. 45

2. Decreasing AOV. 40

3. Decreasing menu opens. 35

4. M2C trails company average and is decreasing.
5. C2O trails company average and is decreasing. 30

6. M2O trails company average and is decreasing. 25

Jan Feb
20

15

10

0
M2C C20 M2O
Orders AOV Menu Opens

JAN FEB Company Avg.

Solutions to the problems-
1. Increase menu open via inorganic measures like
banners, paid listing, paid promotion or working
organically to increase menu open via measures like
improving ratings, building brand value, working on
quality etc.
2. Increasing AOV by trying to target large orders
from UM and AM by using relevant codes or honest
discounting. AOV can also be improved by offering
combos or ‘make it a meal option’.
3. Increase M2O by engaging LA customer segment by
using relevant discount codes, buy X get Y offers etc
Combos and relevant codes to increase AOV and M2O
or new or lapsed customer segments by offering respectively.
relevant codes.

Good
rating
for
better
visibility
4. Increasing M2C by offering pictures and detailed descriptions on
the menu like portion size, meal sufficiency, ingredients used etc.

5. Targeting higher C2O by offering services like cash on delivery,

discounts on payment partner, less hidden charges etc.

Choice of payment options and offers help

Example of a well-written menu
increase C20