• To demonstrate that campaign is
working-
To calculate ROI
A. Calculate incremental GMV
after the campaign ( Note- The
number may be
underrepresented as the full
value of the campaign starts
getting realised after a few weeks
of deployment).
B. Calculate the amount spent on
ads (prorated to find the amount
for that month).
ROI = A/B
• See whether menu-opens have
increased.
• See whether % of orders from new
users have seen an increase.
• See whether ratings of the place has
increased (algo will push the
restaurant higher in the order).
• See whether avg. KPT has reduced.
• See whether the rejection rate has
declined.
• See if % of perfect orders have seen
an increase.