Study Id10137 Amazoncom-Statista-Dossier

Amazon
AMAZON
Table of Contents
Table of Contents
01 Company overview
Annual net sales of Amazon 2004-2019 02
Net revenue of Amazon from 2006-2019, by segment 03
Amazon: quarterly net revenue 2007-2020 04
Global net revenue of Amazon 2014-2019, by product group 05
Global net revenue of Amazon Q2 2020, by product group 06
Amazon operating income 2014-2019, by segment 07
Amazon: annual net income 2004-2019 08
Amazon: quarterly net income 2009-2019 09
Number of Amazon.com employees 2007-2019 10
Amazon annual fulfillment spending 2001-2019 11
Amazon: shipping costs 2011-2019 12
Worldwide Amazon marketing expenditure 2010-2019 13
Amazon: ad spend in the U.S. 2012-2019 14
Amazon: brand value 2006-2020 15
Table of Contents
02 Benchmark
Brand value of the most valuable companies worldwide in 2020 17
Worldwide Amazon online retail sales market share 2016-2019 18
Online shopping dollar spend in selected countries 2019, by platform 19
Most visited multi-platform U.S. web properties 2020 20
Total global visitor traffic to Amazon.com 2020 21
LTM gross margin of selected internet and online service company verticals 2020 22
Revenue growth of selected internet and online service company verticals 2019-2021 23
Products and services of tech companies in the U.S. 2018 24
Environmental friendliness of tech companies in the U.S. 2018 25
Transparency of tech companies in the U.S. 2018 26
Innovation of tech companies in the U.S. 2018 27
Social responsibility of tech companies in the U.S. 2018 28
Table of Contents
03 Marketplace vs. direct sales

Leading online marketplaces in the United States 2018, by visit share 30
Leading global online marketplaces 2019, by GMV 31
Leading U.S. online marketplaces 2019, by GMV 32
U.S. Amazon marketplace sales 2016-2019 33
U.S. Amazon retail e-commerce sales 2018-2019, by segment 34
Third-party seller share of Amazon platform 2007-2020 35
U.S. Amazon.com third-party seller metrics 2019 36
Share of Amazon marketplace sellers worldwide 2019, by country 37
Number of Amazon marketplace sellers 2019, by country 38
Amazon seller main category on Amazon 2019 39
Amazon seller other marketplace usage 2019 40
Product pricing of Amazon private label products worldwide 2019 41
Table of Contents
04 User demographics
ACSI - U.S. customer satisfaction with Amazon.com as of 2019 43
Amazon: total paying Amazon Prime members 2019 44
Number of U.S. Amazon Prime users 2018-2022 45
Total number of U.S. households with an Amazon Prime subscription 2018-2022 46
Number of U.S. Amazon Prime subscribers 2013-2019 47
Share of Amazon Prime subscribers in the U.S. 2015-2019 48
Kind of Amazon Account in the U.S. 2018 49
Amazon Prime account type in the U.S. 2018 50
05 User behavior
Online shopping research platforms among U.S. Amazon users 2019 52
Key factors for U.S. users to shop via Amazon 2020 53
Most popular U.S. Amazon product categories 2019 54
U.S. Prime member Amazon shopping frequency 2019 55
Table of Contents
Average spending of Amazon Prime and non-Prime members 2015-2019 56

Average spending of U.S. Amazon Echo owners and Prime members 2017 57
Annual number of orders by U.S. Amazon Prime & non-Prime members 2018 58
Amazon delivery speed expectations fulfillment in the U.S. 2018 59
06 Digital media
Most popular video streaming and download services in the U.S. Q2 2017-Q3 2019 61
Number of Amazon Video subscribers in the U.S. 2017-2024 62
Amazon Prime Video penetration rate in the U.S. 2017-2021 63
Most in-demand video streaming services in the U.S. 2019, by share of demand 64
Most in-demand video streaming services worldwide 2019, by share of demand 65
Highest-rated SVoD original content produced by VOD services U.S. 2019 66
Number of awards per television network for the 2020 Golden Globes 67
Number of active subscribers of online music services 2019 68
Subscription revenue of the largest online music services worldwide 2019 69
Table of Contents
Subscriber share of music streaming services worldwide 2019 70

Amazon Appstore: number of available apps as of Q1 2020 71
Amazon Appstore: quarterly growth of available apps as 2015-2020 72
Amazon Appstore: growth of available apps Q1 2020, by category 73
07 Smart devices
U.S. smart speaker unit shipment 2016-2020 75
Total smart speakers in U.S. households 2017-2019 76
Voice assistant installed base by brand worldwide 2019 77
Global smart speaker unit shipment 2016-2019, by vendor 78
Global smart speaker vendors' market share 2016-2019 79
Vendor share of smart display market in the U.S. 2019 80
Smart display: number of owners in U.S. 2019, by vendor 81
Amazon Alexa average skill ratings by category as of 2018 82
Growth of brands compatible with Amazon Alexa 2020 83
Table of Contents
08 Amazon Web Services

Amazon Web Services: annual revenue 2013-2019 85
Amazon Web Services: quarterly revenue 2014-2020 86
Amazon Web Services: TTM revenue 2014-2020 87
Amazon Web Services: year-on-year growth 2014-2020 88
Public cloud platform usage and adoption worldwide 2019, by service provider 89
Enterprise public cloud platform and infrastructure service usage worldwide 2017-2020 90
AMAZON
Company overview
Annual net revenue of Amazon from 2004 to 2019 (in billion U.S. dollars)
Annual net sales of Amazon 2004-2019
300
280.52
250 232.89
Net revenue in billion U.S. dollars
200
177.87
150 135.99
107.01
100 88.99
74.45
61.09
48.08
50 34.2
24.51
14.84 19.17
6.92 8.49 10.71
0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Note: Worldwide; 2004 to 2019

Further information regarding this statistic can be found on page 92.
2 Source(s): Amazon; ID 266282 Company overview
Annual net revenue of Amazon from 2006 to 2019, by segment (in billion U.S. dollars)
Net revenue of Amazon from 2006-2019, by segment
North America International AWS
180
160
140
Net revenue in billion U.S. dollars
120
100
80
60
40
20
0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Net revenue of Amazon from 1st quarter 2007 to 2nd quarter 2020 (in billion U.S. dollars)
Amazon: quarterly net revenue 2007-2020
100
90
80
Revenue in billion U.S. dollars
70
60
50
40
30
20
10
0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
'07 '07 '07 '07 '08 '08 '08 '08 '09 '09 '09 '09 '10 '10 '10 '10 '11 '11 '11 '11 '12 '12 '12 '12 '13 '13 '13 '13 '14 '14 '14 '14 '15 '15 '15 '15 '16 '16 '16 '16 '17 '17 '17 '17 '18 '18 '18 '18 '19 '19 '19 '19 '20 '20
Note: Worldwide; Q1 2007 to Q2 2020; consolidated net sales

Global net revenue of Amazon from 2014 to 2019, by product group (in billion U.S. dollars)
Global net revenue of Amazon 2014-2019, by product group
Online stores Physical stores Retail third-party seller Subscription services AWS Other
services
2014 68.51 - 11.75 2.76 4.64 1.32
2015 76.86 - 16.09 4.47 7.88 1.71
2016 91.43 - 22.99 6.39 12.22 2.95
2017 108.35 5.8 31.88 9.72 17.46 4.65
2018 122.99 17.22 42.75 14.17 25.66 10.11
2019 141.25 17.19 53.76 19.21 35.03 14.09

Global net revenue of Amazon.com as of 2nd quarter 2020, by product group (in million U.S.
dollars)
Global net revenue of Amazon Q2 2020, by product group
Online stores Physical stores Retail third-party seller Subscription services AWS Other
services
Q4 '17 35,383 4,522 10,523 3,177 5,113 1,735
Q1 '18 26,939 4,263 9,265 3,102 5,442 2,031
Q2 '18 27,165 4,312 9,702 3,408 6,105 2,194
Q3 '18 29,061 4,248 10,395 3,698 6,679 2,495
Q4 '18 39,822 4,401 13,383 3,959 7,430 3,388
Q1 '19 29,498 4,307 11,141 4,342 7,696 2,716
Q2 '19 31,053 4,330 11,962 4,676 8,381 3,002
Q3 '19 35,039 4,192 13,212 4,957 8,995 3,586
Q4 '19 45,657 4,363 17,446 5,235 9,954 4,782
Q1 '20 36,652 4,640 14,479 5,556 10,219 3,906
Q2 '20 45,896 3,774 18,195 6,018 10,808 4,221
Note: Worldwide; Q4 2017 to Q2 2020

Annual operating income of Amazon from 2014 to 2019, by segment (in million U.S. dollar)
Amazon operating income 2014-2019, by segment
North America International AWS

2014 360 -640 458
2015 1,425 -699 1,507
2016 2,361 -1,283 3,108
2017 2,837 -3,062 4,331
2018 7,267 -2,142 7,296
2019 7,033 -1,693 9,201
Note: United States; 2014 to 2019

Annual net income of Amazon.com from 2004 to 2019 (in million U.S. dollars)
Amazon: annual net income 2004-2019
14,000
12,000 11,588
10,073
10,000
Net income in million U.S. dollars
8,000
6,000
4,000
3,033
2,371
2,000 1,152
645 902 631
588 359 476 596
190 274
0
-39 -241
-2,000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Amazon's net income from 1st quarter 2009 to 2nd quarter 2019 (in million U.S. dollars)
Amazon: quarterly net income 2009-2019
6,000
5,000
Net income in million U.S. dollars
4,000
3,000
2,000
1,000
-1,000
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
'09 '09 '09 '09 '10 '10 '10 '10 '11 '11 '11 '11 '12 '12 '12 '12 '13 '13 '13 '13 '14 '14 '14 '14 '15 '15 '15 '15 '16 '16 '16 '16 '17 '17 '17 '17 '18 '18 '18 '18 '19 '19 '19 '19 '20 '20
Note: Worldwide; Q1 2009 to Q2 2020; consolidated net income

Number of Amazon.com employees from 2007 to 2019
Number of Amazon.com employees 2007-2019
900,000
798,000
800,000
700,000
647,500
600,000 566,000
Number of employees
500,000
400,000
341,400
300,000
230,800
200,000 154,100
117,300
88,400
100,000 56,200
20,700 24,300 33,700
17,000
0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Note: Worldwide; 2007 to 2019; Year ending December 31

Annual fulfillment expenses of Amazon from 2001 to 2019 (in million U.S. dollars)
Amazon annual fulfillment spending 2001-2019
45,000
40,232
40,000
Fulfillment expenses in million U.S. dollars
34,027
35,000
30,000
25,249
25,000
20,000 17,619
15,000 13,410
10,766
10,000 8,585
6,419
4,576
5,000 2,898
1,292 1,658 2,052
374.25 392.47 447.03 590.4 745 937
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Amazon's shipping costs from 2011 to 2019 (in billion U.S. dollars)
Amazon: shipping costs 2011-2019
40
35
Shipping costs in billion U.S. dollars
30
25
20
15
10
0
2011 2012 2013 2014 2015 2016 2017 2018 2019
Note: Worldwide; 2011 to 2019; shipping costs include sortation and delivery center costs; does not refer to net shipping costs (shipping revenue - shipping costs)
Annual global marketing costs of Amazon from 2010 to 2019 (in million U.S. dollars)
Worldwide Amazon marketing expenditure 2010-2019
20,000
18,000
Marketing expenses in million U.S. dollars
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Amazon's advertising spending in the United States from 2012 to 2019 (in billion U.S. dollars)
Amazon: ad spend in the U.S. 2012-2019
6.88
7
6
Spending in billion U.S. dollars
5
4.47
4
3.4
3 2.6
2.2
2 1.79
1.14
0.84
1
0
2012 2013 2014 2015 2016 2017 2018 2019

14 Source(s): Advertising Age; Kantar Media; ID 192254 Company overview
Amazon's global brand value from 2006 to 2020 (in billion U.S. dollars)
Amazon: brand value 2006-2020
450
415.86
400
350
315.51
Value in billion U.S. dollars
300
250
207.59
200
150 139.29
98.99
100
64.26 62.29
45.73
50 37.63 34.08
21.29 27.46
5.98 5.96 11.51
0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

15 Source(s): Kantar Millward Brown; ID 326086 Company overview
AMAZON
Benchmark
Leading companies worldwide in 2020, by brand value (in billion U.S. dollars)
Brand value of the most valuable companies worldwide in 2020
Brand value in 2020 (in billion U.S. dollars) % brand value change 2020 vs. 2019
Amazon 415.86 32
Apple 352.21 14
Microsoft 326.54 30
Google 323.6 5
Visa 186.81 5
The Alibaba Group 152.53 16
Tencent 150.98 15
Facebook 147.19 -7
McDonald's 129.32 -1
Mastercard 108.13 18
AT&T 105.83 -2
Verizon 94.66 0
Coca-Cola 84.02 4
IBM 83.67 -3
Marlboro 58.25 -19
Note: Worldwide; 2020

17 Source(s): Kantar Millward Brown; ID 269444 Benchmark
Global retail e-commerce market share of Amazon from 2016 to 2019
Worldwide Amazon online retail sales market share 2016-2019
U.S. Non-U.S. Worldwide
60%
52.4%
48%
50%
43.1%
Share of online retail sales
38.3%
40%
30%
20%
12.8% 12.9% 13.3% 13.7%
10% 5.9% 5.7%

5.6% 5.6%
0%
2016 2017 2018 2019*

18 Source(s): eMarketer; ID 955796 Benchmark
Distribution of online shopping expenditure in selected countries as of February 2019, by platform
Online shopping dollar spend in selected countries 2019, by platform
Brand websites Amazon Other marketplaces Retailer sites Other

Belgium 19% 29% 22% 14% 16%
Czechia 22% 4% 24% 33% 18%
Germany 10% 52% 19% 13% 5%
Spain 16% 48% 19% 10% 8%
France 14% 47% 16% 16% 7%
Netherlands 17% 9% 45% 18% 11%
UK 12% 38% 22% 21% 7%
United States 11% 52% 11% 22% 3%
Global 15% 36% 22% 18% 9%
Note: Worldwide; January and February 2019; 15,188; consumers who shop online at least once a month
19 Source(s): Gorilla Group; Censuswide; ID 1034215 Benchmark
Most popular multi-platform web properties in the United States in April 2020, based on number of
unique visitors (in millions)
Most visited multi-platform U.S. web properties 2020
Number of visitors in millions

0 50 100 150 200 250 300
Google Sites 259.59

Microsoft Sites 226.44
Facebook 222.15
Verizon Media 215.34
Amazon Sites 208.13
WarnerMedia 200.17
Comcast NBCUniversal 192.32
CBS Interactive 176.77
Apple Inc. 170.6
Hearst 167.57
The Walt Disney Company 161.86
CafeMedia 161.83
USA TODAY Network 152.14
Meredith Corporation 150.49
PayPal 149.52
Note: United States; April 2020; desktop and mobile home and work locations
20 Source(s): comScore; ID 271412 Benchmark
Combined desktop and mobile visits to Amazon.com from May 2019 to May 2020 (in millions)
Total global visitor traffic to Amazon.com 2020
2,900
2,729
2,700
Number of visits in millions
2,507
2,500
2,371 2,356 2,362

2,311
2,300
2,224
2,182 2,189 2,195
2,150
2,100 2,059
2,012
1,900
May '19 Jun '19 Jul '19 Aug '19 Sep '19 Oct '19 Nov '19 Dec '19 Jan '20 Feb '20 Mar '20 Apr '20 May '20
Note: Worldwide; May 2019 to May 2020; desktop & mobile web, excluding apps
21 Source(s): SimilarWeb; ID 623566 Benchmark
Last 12 month gross margin of selected internet and online service company verticals worldwide as
of March 2020
LTM gross margin of selected internet and online service company verticals 2020
LTM gross margin

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Online travel (e.g. Booking.com, Expedia, Lastminute.com) 79%
Classifieds (e.g. Autohome.com.cn, Scout24, Zillow) 64%
Marketplaces (e.g. Delivery Hero, Just Eat, Takeaway.com) 58%
Large cap e-commerce (e.g. Alibaba, Amazon, eBay) 51%
E-commerce (e.g. Asos, Ocado, Farfetch, Hello Fresh) 42%
Note: Worldwide; March 31, 2020; vertical average

22 Source(s): GP Bullhound; S&P Capital IQ; ID 187021 Benchmark
Projected revenue growth of selected internet and online service company verticals worldwide from
2019 to 2021
Revenue growth of selected internet and online service company verticals 2019-2021
Projected average revenue growth

0% 5% 10% 15% 20% 25% 30%
Marketplaces (e.g. Delivery Hero, Just Eat, Takeaway.com) 27%
Large cap e-commerce (e.g. Alibaba, Amazon, eBay) 23%
E-commerce (e.g. Asos, Ocado, Farfetch, Hello Fresh) 12%
Classifieds (e.g. Autohome.com.cn, Scout24, Zillow) 12%
Online travel (e.g. Booking.com, Expedia, Lastminute.com) 4%
Note: Worldwide; March 31, 2020; all values are estimates

23 Source(s): S&P Capital IQ; GP Bullhound; ID 271579 Benchmark
From which of this tech companies do you regularly use products and/or services?
Products and services of tech companies in the U.S. 2018
Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80%
Google 79%
Amazon 76%
Facebook 72%
Microsoft 69%
Samsung 56%
Apple 48%
Cisco 15%
Aliexpress 9%
Alibaba 6%
Tencent 3%
Xiaomi / Mi 3%
Baidu 2%
None of the above 3%
Note: United States; October 26 to November 5, 2018; 18-69 years; 1953 Respondents
24 Source(s): Statista Global Consumer Survey; ID 1011599 Benchmark
Which of these tech companies leads in terms of environment/sustainability?
Environmental friendliness of tech companies in the U.S. 2018
0% 5% 10% 15% 20%
Apple 23%
Google 20%
Amazon 20%
Microsoft 14%
Alibaba 13%
Facebook 11%
Note: United States; October 26 to November 5, 2018; 18-69 years; 216 - 1,552 respondents; respondents who use the respective brand
Which of these tech companies leads in terms of transparency?
Transparency of tech companies in the U.S. 2018
0% 5% 10% 15% 20% 25%
Amazon 26%
Google 18%
Microsoft 17%
Apple 16%
Alibaba 16%
Facebook 11%
Which of these tech companies leads in terms of innovation?
Innovation of tech companies in the U.S. 2018
0% 5% 10% 15% 20% 25% 30% 35%
Apple 36%
Google 28%
Microsoft 25%
Amazon 23%
Facebook 10%
Alibaba 8%
Which of these tech companies leads in terms of social responsibility?
Social responsibility of tech companies in the U.S. 2018
0% 5% 10% 15% 20%
Facebook 23%
Google 21%
Apple 19%
Amazon 19%
Microsoft 18%
Alibaba 9%
AMAZON
Marketplace vs. direct sales

Leading online marketplace websites in the United States as of 4th quarter 2018, based on share of
visits
Leading online marketplaces in the United States 2018, by visit share
Share of marketplace site visits

0% 10% 20% 30% 40% 50% 60%
Amazon.com 56.1%
eBay.com 19.7%
Walmart.com 10.8%
Target.com 4.5%
Etsy.com 3.5%
Costco.com 1.8%
Aliexpress.com 1.2%
QVC.com 0.9%
Wish.com 0.8%
Samsclub.com 0.8%
Note: United States; Q4 2018

30 Source(s): SimilarWeb; ID 270884 Marketplace vs. direct sales
Most popular online marketplaces worldwide in 2019, based on gross merchandise value (in billion
U.S. dollars)
Leading global online marketplaces 2019, by GMV
600
538
500 472
GMV in billion U.S. dollars
400
339
295
300
200
90
100
0
Taobao Tmall Amazon JD.com eBay

31 Source(s): Digital Commerce 360; ID 885354 Marketplace vs. direct sales
Most popular online marketplaces in the United States in 2019, based on gross merchandise value
(in billion U.S. dollars)
Leading U.S. online marketplaces 2019, by GMV
400
350 339
300
GMV in billion U.S. dollars
250
200
150
100 90
49
50
10 9
0
Amazon eBay Walmart Wish Houzz
Note: United States; 2019

32 Source(s): Digital Commerce 360; ID 977262 Marketplace vs. direct sales
Amazon marketplace sales in the United States from 2016 to 2019 (in billion U.S. dollars)
U.S. Amazon marketplace sales 2016-2019
250
229.96
200
175.54
Sales in billion U.S. dollars
150
129.45
100 91.55
50
0
2016 2017 2018 2019*

33 Source(s): eMarketer; ID 882919 Marketplace vs. direct sales
Distribution of Amazon retail e-commerce sales in the United States from 2018 to 2019, by
segment
U.S. Amazon retail e-commerce sales 2018-2019, by segment
Direct sales Marketplace sales
80%
70.7%
70% 68%
60%
50%
Share of sales
40%
32%
29.3%
30%
20%
10%
0%
2018 2019*
Note: United States; June 2018

34 Source(s): CNBC; eMarketer; ID 980965 Marketplace vs. direct sales
Percentage of paid units sold by third-party sellers on Amazon platform as of 2nd quarter 2020
Third-party seller share of Amazon platform 2007-2020
60%
55%
50%
Share of paid units
45%
40%
35%
30%
25%
20%
Q2 '07Q2 '13Q3 '14Q4 '14Q1 '15Q2 '15Q3 '15Q4 '15Q1 '16Q2 '16Q3 '16Q4 '16Q1 '17Q2 '17Q3 '17Q4 '17Q1 '18Q2 '18Q3 '18Q4 '18Q1 '19Q2 '19Q3 '19Q4 '19Q1 '20Q2 '20

35 Source(s): Amazon; ID 259782 Marketplace vs. direct sales
Key metrics of Amazon.com marketplace sellers in the United States in 2019
U.S. Amazon.com third-party seller metrics 2019
Metrics
Total sellers on Amazon.com (in millions) 2.2
Total active sellers on Amazon.com (in millions) 1.1
.. with at least one sale 898,000
.. with $100,000 in sales 168,000
.. with $500,000 in sales 40,000
.. with $1 million in sales 18,000
Note: United States; 2019

36 Source(s): Marketplace Pulse; ID 1086637 Marketplace vs. direct sales
Distribution of active Amazon marketplace sellers worldwide in 2019, by country
Share of Amazon marketplace sellers worldwide 2019, by country
Amazon.com.mx 1.7% Other 2.4%

Amazon.co.jp 5.9%
Amazon.ca 5.6%
Amazon.es 6.9%
Amazon.com 38%
Amazon.in 7%
Amazon.fr 7.2%
Amazon.it 7.4%
Amazon.de 8.3% Amazon.co.uk 10.0%

Number of active Amazon marketplace sellers in 2019, by country
Number of Amazon marketplace sellers 2019, by country
Number of active sellers

0 200,000 400,000 600,000 800,000 1,000,000 1,200,000
United States 1,114,388

United Kingdom 281,257
Germany 244,425
Italy 216,610
France 211,859
India 205,884
Spain 203,413
Japan 173,483
Canada 163,595
Mexico 51,087
Australia 24,227
UAE 20,842
Brazil 15,605
Turkey 5,987
Singapore 1,721

Main product categories of Amazon marketplace sellers as of April 2019
Amazon seller main category on Amazon 2019
0% 2% 4% 6% 8% 10% 12% 14% 16%
Home & Kitchen 15%

Beauty and Personal Care 12%
Clothing, Shoes & Jewelry 11%
Sports & Outdoors 8%
Tools & Home Improvement 6%
Grocery & Gourmet Food 6%
Electronics 6%
Books 5%
Garden & Outdoor 4%
Pet Supplies 3%
Cell Phones & Accessories 2%
Arts, Crafts & Sewing 2%
Automotive Parts & Accessories 2%
Movies & TV 1%
Baby 1%
Note: United States; April 2019; 800 Respondents; Amazon sellers

39 Source(s): Feedvisor; ID 886966 Marketplace vs. direct sales
Other marketplaces used by Amazon marketplace sellers as of April 2019
Amazon seller other marketplace usage 2019
0% 10% 20% 30% 40% 50% 60%
eBay 56%
My own website 47%
Walmart 35%
Brick and mortar store 23%
Shopify 19%
Jet.com 14%
Sears 8%
Newegg 7%
Rakuten 5%
Aliexpress (Alibaba) 1%
Other 13%
None 13%
Note: United States; April 2019; 800 Respondents; Amazon sellers

40 Source(s): Feedvisor; ID 886926 Marketplace vs. direct sales
Product pricing of Amazon private label products worldwide as of 2019, by price range (in U.S.
dollars)
Product pricing of Amazon private label products worldwide 2019
Over $50 12.1
Under $20 49.3
$20-$50 38.6
Note: Worldwide; 2019; data is based on Amazon's top 10 private label brands by number of reviews
AMAZON
User demographics
U.S. customer satisfaction with Amazon.com from 2000 to 2019 (index score)
ACSI - U.S. customer satisfaction with Amazon.com as of 2019
89.0
88.0
87.0
ACSI score (100-point scale)
86.0
85.0
84.0
83.0
82.0
81.0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

43 Source(s): ACSI; ID 185788 User demographics
Number of paying Amazon Prime members worldwide as of 4th quarter 2019 (in millions)
Amazon: total paying Amazon Prime members 2019
160
150
140
Number of paying members in millions
120
100
100
80
60
40
20
0
Q1 2018 Q4 2019
Note: Worldwide; Q1 2018 and Q4 2019

44 Source(s): Amazon; ID 829113 User demographics
Number of Amazon Prime users in the United States from 2018 to 2022
Number of U.S. Amazon Prime users 2018-2022
160
143
138.9
140 133.1
124
120 112.1
Number of users in millions
100
80
60
40
20
0
2018 2019 2020* 2021 2022*
Note: United States; 2018 to 2019; 18 years and older

45 Source(s): eMarketer; ID 504687 User demographics
Total number of households in the United States with an Amazon Prime subscription from 2018 to
2022
Total number of U.S. households with an Amazon Prime subscription 2018-2022
90
80 76.6
74.4
71.3
70 66.4
60.1
60
Households in millions
50
40
30
20
10
0
2018 2019 2020* 2021* 2022*

46 Source(s): eMarketer; ID 861060 User demographics
Number of Amazon Prime members in the United States as of December 2019 (in millions)
Number of U.S. Amazon Prime subscribers 2013-2019
120
112
103 105
101
100 95 97
90
85
Number of members in millions
80
80
63 65
58
60 54
44
40
40
28
25
20
0
Dec '13 Jun '14 Dec '14 Jun '15 Dec '15 Mar '16 Jun '16 Sep '16 Mar '17 Jun '17 Sep '17 Jun '18 Oct '18 Dec '18 Mar '19 Jun '19 Dec '19
Note: United States; December 2013 to December 2019

47 Source(s): Consumer Intelligence Research Partners; Fortune; ID 546894 User demographics
Share of Amazon customers in the United States who are Amazon Prime members as of
December 2019
Share of Amazon Prime subscribers in the U.S. 2015-2019
70%
65%
63% 63% 62%
60% 59%
60% 57%
52% 52%
50% 47%
40%
Share
30%
20%
10%
0%
Dec '15 Jun '16 Sep '16 Mar '17 Jun '17 Sep '17 Jun '18 Dec '18 Jun '19 Dec '19
Note: United States; Decemer 2015 to December 2019

48 Source(s): Consumer Intelligence Research Partners; ID 234253 User demographics
What kind of Amazon account do you have?
Kind of Amazon Account in the U.S. 2018
0% 10% 20% 30% 40% 50% 60%
Prime account 58%
Basic account 40%
Don`t know 1%
Note: United States; October 26 to November 5, 2018; 18-69 years; 1477 Respondents; respondents who order from Amazon
49 Source(s): Statista Global Consumer Survey; ID 1011632 User demographics
Do you use a shared account / family account for Amazon Prime?
Amazon Prime account type in the U.S. 2018
60% 57%
50%
40%
35%
30%
20%
10% 8%
0%
Yes, I share it with more than 2 other persons. Yes, I share it with up to 2 other persons. No, I am the only one who uses it.
Note: United States; October 26 to November 5, 2018; 18-69 years; 487 Respondents; respondents who use Amazon Prime
50 Source(s): Statista Global Consumer Survey; ID 1011581 User demographics
AMAZON
User behavior
Most important platforms when first researching products online according to Amazon users in the
United States as of February 2019
Online shopping research platforms among U.S. Amazon users 2019
0% 10% 20% 30% 40% 50% 60% 70%
Amazon 66%
Search engine 20%
Brand website 4%
Retailer website 4%
Another marketplace 3%
Social media 1%
Other 1%
Note: United States; February 14 to 17, 2019; 18 years and older; 2,000; who have purchased a product on Amazon in the last 24 months
52 Source(s): Zogby; Feedvisor; ID 235681 User behavior
Reasons for internet users in the United States to shop on Amazon as of January 2020
Key factors for U.S. users to shop via Amazon 2020
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Fast, free shipping 79.8%
Broad selection - they sell everything I need 68.9%
I am a Prime member 65.7%
Best pricing 49.2%
Easy returns process 43.7%
Best digital shopping experience 42%
Product reviews and recommendations 40.5%
Unique items I can't find elsewhere (handcrafted, vintage, custom) 22.3%
Proactive communication during delivery 17.8%
Other 2.4%
Note: United States; January 2020; 18 years and older; 2,000

53 Source(s): Convey; eMarketer; ID 670499 User behavior
Leading product categories purchased by Amazon shoppers in the United States as of February
2019
Most popular U.S. Amazon product categories 2019
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Electronics 44%
Clothing, shoes and jewelry 43%
Home and kitchen 39%
Beauty and personal care 36%
Books 33%
Cell phones and accessories 28%
Movies and TV 25%
Pet supplies 20%
Sports and outdoors 17%
Grocery and gourmet food 15%
Automotive parts and accessories 13%
Other 9%
Baby 9%
54 Source(s): Feedvisor; Zogby; ID 639155 User behavior
Frequency with which Amazon shoppers in the United States purchase from Amazon as of
February 2019, by membership status
U.S. Prime member Amazon shopping frequency 2019
Prime members Non-members
40%
37%
35%
30%
26%
25%
22%
21% 21%
20%
20%
14%
15%
11%
10% 8% 8%
7%
5% 3%
2%
1%
0%
Daily/almost every day A few times a week Once per week/weekly Once every few weeks Once a month/monthly Every few Rarely
months/several times a
year
55 Source(s): Feedvisor; Zogby; ID 646987 User behavior
Average annual amount spent on Amazon according to U.S. Amazon Prime and non-Prime
members as of March 2019 (in U.S. dollars)
Average spending of Amazon Prime and non-Prime members 2015-2019
Prime members Non-Prime members
1,600 1,500
1,400 1,400 1,400
1,400 1,300 1,300 1,300
Average annual spending in U.S. dollars
1,200 1,200 1,200

1,200 1,100
1,000
800 700 700 700 700

625 600 600 600 600 600
600 500
400
200
0
Jan '15 Jun '15 Jan '16 Jun '16 Sep '16 Mar '17 Jun '17 Sep '17 Jun '18 Dec '18 Mar '19
Note: United States; January 2015 to March 2019

56 Source(s): Consumer Intelligence Research Partners; MarketWatch; ID 304938 User behavior
Average annual amount spent on Amazon according to Amazon Prime and Amazon Echo owners
in the United States as September 2017 (in U.S. dollars)
Average spending of U.S. Amazon Echo owners and Prime members 2017
1,800 1,700
1,600
Average annual spending in U.S. dollars
1,400 1,300
1,200
1,000
1,000
800
600
400
200
0
Echo owners Prime members All Amazon customers
Note: United States; September 2017

57 Source(s): Consumer Intelligence Research Partners; ID 794602 User behavior
Number of Amazon orders per year of Amazon Prime and non-Prime members in the United States
as of December 2018
Annual number of orders by U.S. Amazon Prime & non-Prime members 2018
30
25 24
Average number of orders
20
15
13
10
0
Prime members Non-Prime customers
Note: United States; December 2018

58 Source(s): Digital Commerce 360; Consumer Intelligence Research Partners; ID 983787 User behavior
Frequency with which Amazon and other digital retailers meet delivery speed expectations of
internet users in the United States as of February 2018
Amazon delivery speed expectations fulfillment in the U.S. 2018
Amazon Digital retailers
50%
45%
45%
40%
40%
35%
30%
30% 28%
25%
20% 18%
15%
15%
9%
10% 7%
6%
5% 3%
0%
Always Often Sometimes Rarely Never
Note: United States; February 2018

59 Source(s): eMarketer; Walker Sands; ID 871712 User behavior
AMAZON
Digital media
Share of viewers who use selected video streaming and download services in the United States
from the 2nd quarter of 2017 to the 3rd quarter of 2019
Most popular video streaming and download services in the U.S. Q2 2017-Q3 2019
Q2 2017 Q4 2018 Q3 2019
90%
80%
78%79%
80%
70%
60%
60% 55% 56%

53%
48%
50%
44%
42%
40%
40%
31%
30%
20% 15%
13% 14% 14%
11% 11%11% 10% 9% 11%11%
9% 9% 9% 10%10% 9%
7%
10% 5% 6% 5% 6%
4% 3%
0%
Netflix Amazon YouTube Hulu HBO Go HBO Now Google Play YouTube Facebook iTunes Sling TV Playstation Other
Prime Premium Watch Vue
Note: United States; Q2 2017 to Q3 2019; 951 Respondents

61 Source(s): AudienceProject; ID 758780 Digital media
Number of Amazon Video subscribers in the United States from 2017 to 2024 (in millions)
Number of Amazon Video subscribers in the U.S. 2017-2024
70
60.58 61.24
60
53.93
50.23
Number of subscribers in millions
50
44.99
40
30
20
10
0
2017 2018 2019* 2023* 2024*
Note: United States; 2017 and 2019

62 Source(s): Digital TV Research; ID 648541 Digital media
Household penetration rate of Amazon Prime Video in the United States from 2017 to 2021
Amazon Prime Video penetration rate in the U.S. 2017-2021
60% 56.9%
54.8%
51.3%
50% 47.4%
42.4%
40%
Share of households
30%
20%
10%
0%
2017 2018 2019 2020 2021
Note:2017 to 2021; 18 years and older

63 Source(s): eMarketer; ID 321623 Digital media
Most popular video streaming service based on share of audience demand for digital originals in
the United States in the 1st and 3rd quarters of 2019
Most in-demand video streaming services in the U.S. 2019, by share of demand
Share of average demand expressions*
Q3 2019 Q1 2019
0% 10% 20% 30% 40% 50% 60% 70%
59.9%
Netflix
63.1%
7.8%
Hulu
7.9%
5.1%
DC Universe
5.6%
3.6%
CBS All Access
4.6%
9.3%
Amazon Prime Video
9.7%
14.3%
Other
9.1%
Note: United States; Q1 and Q3 2019; other platforms include Crackle, Facebook, Apple Music, Seeso, YouTube Red
64 Source(s): Parrot Analytics; ID 825242 Digital media
Most popular video streaming service based on share of audience demand for digital originals
worldwide in the 1st and 3rd quarters of 2019
Most in-demand video streaming services worldwide 2019, by share of demand
Audience demand share*
Q3 2019 Q1 2019
0% 10% 20% 30% 40% 50% 60% 70%
61.3%
Netflix
64.6%
12.4%
Amazon Prime Video
10.3%
7.6%
Hulu
7.7%
4.9%
DC Universe
5.2%
3.8%
CBS All Access
4.4%
10%
Other
7.8%
Note: Worldwide; Q1 and Q3 2019; other platforms include Crackle, Facebook, Apple Music, Seeso, YouTube Red
65 Source(s): Parrot Analytics; ID 1035628 Digital media
Share of top-rated original SVoD productions produced by selected VOD services in the United
States in November 2019
Highest-rated SVoD original content produced by VOD services U.S. 2019
80%
74%
70%
60%
Share of productions
50%
40%
30%
20%
9% 9%
10%
4% 4%
0%
Netflix HBO Hulu Amazon Prime Video Other
Note: United States; November 2019

66 Source(s): Ampere Analysis; ID 1092542 Digital media
Number of wins per television network for the 2020 Golden Globe Awards
Number of awards per television network for the 2020 Golden Globes
Number of wins
0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5
HBO 4
Hulu 2
Amazon Prime Video 2
FX Networks 1
Netflix 1
Showtime 1
Note:January 2020
67 Source(s): Golden Globes; The Hollywood Reporter; ID 794995 Digital media
Number of active subscribers of selected online music services worldwide as of June 2019 (in
millions)
Number of active subscribers of online music services 2019
120
108.1
100
Number of subscribers in millions
80
60 54.7
38.3
40 34.5
31
20 16.2
8.5 7.1 5.3
0
Spotify Apple Music Amazon Tencent Google Deezer Pandora MelON Others
Note: Worldwide; June 2019; commercially active subscriptions

68 Source(s): MIDiA Research; Music Industry Blog; ID 291347 Digital media
Revenue of the largest music subscription services worldwide as of June 2019 (in million U.S.
dollars)
Subscription revenue of the largest online music services worldwide 2019
1,800
1,663.9
1,600
1,400
Revenue in million U.S. dollars
1,200
1,012.4
1,000
800
600 528
400 305.7
229
200 131.4
94.6 92.4 87
0
Spotify Apple Music Amazon Google Pandora MelON Tencent Deezer Others
Note: Worldwide; June 2019

69 Source(s): MIDiA Research; Music Industry Blog; ID 292481 Digital media
Share of music streaming subscribers worldwide in 2019, by company
Subscriber share of music streaming services worldwide 2019
Others 14%
YouTube 6%
Spotify 35%
Tencent 11%
Amazon 15%
Apple Music 19%

70 Source(s): Counterpoint Research; ID 653926 Digital media
Number of available apps in the Amazon Appstore from 1st quarter 2015 to 1st quarter 2020
Amazon Appstore: number of available apps as of Q1 2020
550,000
500,000
Number of available apps
450,000
400,000
350,000
300,000
250,000
Q1 '15 Q2 '15 Q3 '15 Q4 '15 Q1 '16 Q2 '16 Q3 '16 Q4 '16 Q1 '17 Q2 '17 Q3 '17 Q4 '17 Q1 '18 Q2 '18 Q3 '18 Q4 '18 Q1 '19 Q2 '19 Q3 '19 Q4 '19 Q1 '20

71 Source(s): Appfigures; ID 307330 Digital media
Growth of available mobile apps in the Amazon Appstore worldwide from 2nd quarter 2015 to 1st
quarter 2020
Amazon Appstore: quarterly growth of available apps as 2015-2020
15%
12.53% 12.58%
10.34%
10%
Quarterly growth rate
5%
3.26% 3.27%
2.51% 2.13% 2.13% 2.41%
1.96% 1.88% 1.53%
0.83% 0.63% 0.87%
0.4%
-0.46% -0.83% -0.07%
0%
-5% -6.58%
-10%
Q2 '15 Q3 '15 Q4 '15 Q1 '16 Q2 '16 Q3 '16 Q4 '16 Q1 '17 Q2 '17 Q3 '17 Q4 '17 Q1 '18 Q2 '18 Q3 '18 Q4 '18 Q1 '19 Q2 '19 Q3 '19 Q4 '19 Q1 '20

Quarterly growth of available apps in the Amazon Appstore as of 1st quarter 2020, by category
Amazon Appstore: growth of available apps Q1 2020, by category
Quarterly growth of available apps

0.0% 0.2% 0.4% 0.6% 0.8% 1.0% 1.2% 1.4% 1.6% 1.8% 2.0%
Photo & Video 1.84%

Movies & TV 1.02%
No Category 0.94%
Utilities 0.88%
Sports 0.65%
Finance 0.61%
Health & Fitness 0.59%
Productivity 0.54%
Travel 0.4%
Lifestyle 0.25%
Education 0.19%
Food & Drink 0.18%
Sports Games 0.16%
Music & Audio 0.13%
Local 0.11%

AMAZON
Smart devices
Unit shipments of smart speakers in the United States from 2016 to 2020 (in millions)
U.S. smart speaker unit shipment 2016-2020
45
40
35
Unit shipments in millions
30
25
20
15
10
0
2016 2017 2018 2019* 2020*

75 Source(s): Consumer Technology Association; Statista; ID 805140 Smart devices
Number of smart speakers in households in the United States from 2017 to 2019 (in millions)
Total smart speakers in U.S. households 2017-2019
180
157
160
140
119
120
In millions
100
80
67
60
40
20
0
December 2017 December 2018 December 2019

76 Source(s): NPR; Edison Research; Voicebot.ai; ID 967402 Smart devices
Digital voice assistant installed base worldwide in 2019, by brand (in millions)
Voice assistant installed base by brand worldwide 2019
600
500 500
500
400
Installed base in millions
400
300
200
100
100
0
Apple Siri Google Assistant Microsoft Cortana Amazon Alexa

77 Source(s): Voicebot.ai; Canalys; Amazon; Microsoft; Google; Apple; ID 967412 Smart devices
Quarterly unit shipments of smart speaker with intelligent personal assistant worldwide from 2016
to 2019, by vendor (in millions)
Global smart speaker unit shipment 2016-2019, by vendor
Amazon Google Baidu Alibaba Xiaomi Apple JD.com Sonos Harman Kardon/JBL Others
60
50
Unit shipments in millions
40
30
20
10
0
Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019
Note:2016 to 2019
78 Source(s): Strategy Analytics; ID 792598 Smart devices
Smart speaker with intelligent personal assistant quarterly shipment share from 2016 to 2019, by
vendor
Global smart speaker vendors' market share 2016-2019
Amazon Google Baidu Alibaba Xiaomi Apple JD.com Sonos Harman Kardon/JBL Others
120%
100%
80%
Market share
60%
40%
20%
0%
Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019
Note:2016 to 2019
79 Source(s): Strategy Analytics; ID 792604 Smart devices
Smart display market share in the United States as of 3rd quarter 2019, by vendor
Vendor share of smart display market in the U.S. 2019
Facebook 2%
Google Partners 6%
Google 33%
Amazon 59%

80 Source(s): Voicebot.ai; ID 1061121 Smart devices
Number of smart display owners in the United States as of 3rd quarter 2019, by vendor (in
millions)*
Smart display: number of owners in U.S. 2019, by vendor
Facebook 0.2
Google Partners 0.65
Google 2.95
Amazon 5.8

81 Source(s): Voicebot.ai; Statista; ID 1061171 Smart devices
Average ratings for Amazon Alexa skills as of October 2018, by category
Amazon Alexa average skill ratings by category as of 2018
Average rating
0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5
Music & audio 4.19

Business & finance 4.14
Home services 3.76
Sports 3.76
Kids 3.69
Education & reference 3.67
Shopping 3.61
Lifestyle 3.6
Productivity 3.58
Games, trivia, & accessories 3.55
Novelty & humor 3.52
Health & fitness 3.52
Local 3.52
Social 3.49
Weather 3.49

82 Source(s): Website (dashbot.io); Statista estimates; ID 938602 Smart devices
Total number of brands compatible with Amazon Alexa from January 2018 to July 2020
Growth of brands compatible with Amazon Alexa 2020
Number of brands
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000
January 2018 1,200
September 2018 3,500
May 2019 7,400
July 2020 9,500
Note: Worldwide; January 2018 to July 2020

83 Source(s): Amazon; ID 912903 Smart devices
AMAZON
Amazon Web Services

Annual revenue of Amazon Web Services from 2013 to 2019 (in million U.S. dollars)
Amazon Web Services: annual revenue 2013-2019
40,000
35,026
35,000
30,000
25,655
Revenue in million dollars
25,000
20,000
17,459
15,000
12,219
10,000 7,880
4,644
5,000 3,108
0
2013 2014 2015 2016 2017 2018 2019

85 Source(s): Amazon; ID 233725 Amazon Web Services
Quarterly revenue of Amazon Web Services from 1st quarter 2014 to 2nd quarter 2020 (in million
U.S. dollars)
Amazon Web Services: quarterly revenue 2014-2020
12,000
10,000
8,000
6,000
4,000
2,000
0

TTM revenue of Amazon Web Services from 4th quarter 2014 to 2nd quarter 2020 (in million U.S.
dollars)
Amazon Web Services: TTM revenue 2014-2020
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
Q4 '14 Q1 '15 Q2 '15 Q3 '15 Q4 '15 Q1 '16 Q2 '16 Q3 '16 Q4 '16 Q1 '17 Q2 '17 Q3 '17 Q4 '17 Q1 '18 Q2 '18 Q3 '18 Q4 '18 Q1 '19 Q2 '19 Q3 '19 Q4 '19 Q1 '20 Q2 '20
Note: Worldwide; Q4 2014 to Q2 2020; AWS segment

Year-on-year growth of Amazon Web Services revenues from 1st quarter 2014 to 2nd quarter 2020
Amazon Web Services: year-on-year growth 2014-2020
90%
80%
70%
Year-on-year growth
60%
50%
40%
30%
20%
Note: Worldwide; Q1 2014 to Q2 2020; Excluding F/X

Current and planned usage of public cloud platform services running applications worldwide as of
2020
Public cloud platform usage and adoption worldwide 2019, by service provider
Running apps Experimenting Plan to use
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AWS (Amazon Web Service) 76% 12% 5%
Azure 63% 20% 6%
Google Cloud 35% 24% 12%
VMware Cloud on AWS 17% 22% 11%
Oracle Infrastructure Cloud 17% 13% 9%
IBM Public Cloud 13% 15% 8%
Alibaba Cloud 7% 12% 7%
Note: Worldwide; First quarter 2020; 750 Respondents; Technical professionals across a cross-section of organizations
89 Source(s): RightScale; Flexera Software; ID 511467 Amazon Web Services
Current enterprise usage of public cloud infrastructure and platform services running applications
worldwide from 2017 to 2020, by service
Enterprise public cloud platform and infrastructure service usage worldwide 2017-2020
AWS (Amazon Web Service) Azure Google Cloud Oracle Infrastructure Cloud
VMware Cloud on AWS IBM Public Cloud Alibaba Cloud DigitalOcean
90%
80% 76%
68% 67% 69%
70%
59% 58% 60%
60%
50% 43%
40% 34%
30%
19% 20%
18% 20%
19%
20% 15% 15% 16% 15%
10% 10%
5% 7%
10% 4%
0% 2%
0% 0 0 0 0
-10%
2017 2018 2019 2020
Note: Worldwide; First quarter 2020; 554 enterprises (more than 1,000 employees); Technical professionals across a cross-section of organizations
90 Source(s): Flexera Software; ID 511508 Amazon Web Services
AMAZON
References
Annual net revenue of Amazon from 2004 to 2019 (in billion U.S. dollars)
Annual net sales of Amazon 2004-2019
Description
Source and methodology information
The time series shows the net revenue of Amazon.com's e-commerce and service sales from 2004 to 2019, in
Source(s) Amazon billion US dollars. In the last reported year, the multinational e-commerce company's net revenue was 280.5
billion U.S. dollars, up from 177.86 billion US dollars in 2017. Amazon.com, an American electronic commerce
Conducted by Amazon
company originally founded in 1994, is the world`s largest online retailer of books, clothing, electronics, music
Survey period 2004 to 2019 and many more goods. As of 2019, the company generates the majority of it's net revenues through online retail
product sales , followed by third-party retail seller services, retail subscription services including Amazon Prime,
Region(s) Worldwide and AWS. Amazon is also the producer of the leading e-book reader, the Amazon Kindle. Through Amazon,
consumers are able to purchase goods at a rather discounted price from both small and large companies as well
Number of respondents n.a. as from other users. Both new and used goods are sold on the website. Due to the wide variety of goods
available at prices which often undercut local brick-and-mortar retail offerings, Amazon has dominated the
Age group n.a.
retailer market. As of 2019, Amazon`s brand worth amounts to approximately almost 315 billion U.S. dollars,
Special characteristics n.a. topping the likes of companies such as Walmart, Ikea, as well as digital competitors Alibaba and eBay. One of
Amazon's first forays into the world of hardware was its e-reader Kindle, one of the most popular e-book readers
Published by Amazon worldwide. In recently years, Amazon has also released smartphone, tablets and multimedia sticks under it's Fire
brand in order to increase digital media consumption via these devices. This strategy is connected to the digital
Publication date January 2020 Amazon ecosystem which features video and audio content as value-added services for Prime subscribers. Due
to its location, Amazon offers more services in North America than worldwide. As a result, the majority of the
Original source Amazon.com Annual Report 2019, page 38
company`s net revenue in 2019 was actually earned in the United States and Canada. In 2019, approximately
Website URL visit the website 170.77 billion U.S. dollars was [...] For more information visit our Website
Notes: n.a.
Back to statistic
92 References
Annual net revenue of Amazon from 2006 to 2019, by segment (in billion U.S. dollars)
Net revenue of Amazon from 2006-2019, by segment
Description
In 2019, Amazon's total consolidated net revenue amounted to 280.52 billion U.S. dollars, 74.7 billion U.S.
Source(s) Amazon dollars of which were generated through international revenue channels. North America was the biggest
operations segment, accumulating over 170.77 billion U.S. dollars in net sales during the year. Amazon`s sales -
Conducted by Amazon
additional information Amazon appeals because it sells a wide range of products. It`s departments include
Survey period 2006 to 2019 beauty, clothing, electronics, games and even wine, along with digital products and subscription services. In
2019, Amazon's largest revenue segment were retail product sales with 141.2 billion U.S. dollars in global net
Region(s) Worldwide sales. Retail third-party seller services were ranked second with 53.76 billion U.S. dollars in sales.When
purchasing from Amazon however, customers need to be aware of shipping costs and estimated delivery times.
Number of respondents n.a. In 2019, the company`s worldwide shipping costs amounted to a staggering 37.9 billion U.S. dollars, up from
27.7 million U.S. dollars in 2018.
Age group n.a.
Special characteristics n.a.
Published by Amazon
Publication date January 2020
Website URL visit the website
Notes: Excluding AWS, figures from 2014 onward have been retroactively
adjusted with 2015 publication. North America: The North America
segment primarily consists of amounts earned from retail sales of
consumer products (including from sellers) and subscriptionsthrough North
America-focused websites such a [...] For more information visit our
Website
Back to statistic
93 References
Net revenue of Amazon from 1st quarter 2007 to 2nd quarter 2020 (in billion U.S. dollars)
Amazon: quarterly net revenue 2007-2020
Description
During the second quarter of 2020, Amazon generated total net sales of almost 88.91 billion U.S. dollars,
Source(s) Amazon surpassing even the 87.44 billion U.S. dollars in the holiday season quarter of 2019. The majority of Amazon
revenues were via net product sales. Amazon - additional information Launched in 1995 in the United States as
Conducted by Amazon
an online bookshop, Amazon has grown into an international e-commerce company with separate retail websites
Survey period Q1 2007 to Q2 2020 in North America for the United States and Canada. In Europe, the United Kingdom, France, Germany, Italy and
Spain all have their own Amazon sites, as do Australia, Brazil, Japan, China, India and Mexico. As a result
Region(s) Worldwide Amazon`s audience reach in selected global markets is substantial. As of the second quarter in 2016, 82 percent
of internet users in the United Kingdom had accessed Amazon`s e-retailing services in the past month. The
Number of respondents n.a. United Kingdom has the second-highest share of any other market worldwide. Ahead of the United Kingdom
came India with a 89 percent share of internet users. The United States ranked fourth with an Amazon market
Age group n.a.
reach of 81 percent of online users. As of October 2018, Amazon.com had generated over 2.4 billion website
Special characteristics consolidated net sales visits across all devices. Desktop computers and laptops still remain the most popular purchase channels for
U.S. Amazon buyers but considering the growth of mobile shopping, mobile Amazon shopping is set to overtake
Published by Amazon the traditional desktop purchase route.
Publication date July 2020
Original source Amazon Q2 2020 Press Release, page 8
Notes: Figures are rounded.
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94 References
Global net revenue of Amazon from 2014 to 2019, by product group (in billion U.S. dollars)
Global net revenue of Amazon 2014-2019, by product group
Description
In 2019, Amazon's net revenue from subscription services segment amounted to 19.21 billion U.S. dollars.
Source(s) Amazon Subscription services include Amazon Prime, for which Amazon reported 150 million paying members worldwide
at the end of 2019 . The AWS category generated 35.03 billion U.S. dollars in annual sales. During the most
Conducted by Amazon
recently reported fiscal year, the company`s net revenue amounted to 280.5 billion U.S. dollars . Amazon
Survey period 2014 to 2019 revenue segments Amazon is one of the biggest online companies worldwide . In 2018, the company`s revenue
increased by 31 percent, compared to Google`s revenue growth during the same fiscal period , which was just
Region(s) Worldwide 23 percent. The majority of Amazon`s net sales are generated through its North American business segment ,
which accounted for 141.4 billion U.S. dollars in 2018. The United States are the company`s leading market ,
Number of respondents n.a. followed by Germany and the United Kingdom. Business segment: Amazon Web Services Amazon Web
Services, commonly referred to as AWS, is one of the strongest-growing business segments of Amazon . AWS
Age group n.a.
is a cloud computing service that provides individuals, companies and governments with a wide range of
Special characteristics n.a. computing, networking, storage, database, analytics and application services, among many others. As of the first
quarter of 2019, AWS accounted for approximately 31.5 percent of the global cloud infrastructure services
Published by Amazon vendor market .
Notes: Online stores: Includes product sales and digital media content where we
record revenue gross. We leverage our retail infrastructure to offer a wide
selection ofconsumable and durable goods that includes media products
available in both a physical and digital format, such as books, music,
videos, ga [...] For more information visit our Website
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95 References
Global net revenue of Amazon.com as of 2nd quarter 2020, by product group (in million U.S.
dollars)
Global net revenue of Amazon Q2 2020, by product group
Description
In the second quarter of 2020, Amazon.com's net revenue from subscription services segment amounted to
Source(s) Amazon almost 6.02 billion U.S. dollars. Subscription services include Amazon Prime , which is estimated to have 112
million members in the United States as of December 2019. The biggest revenue segment were online stores
Conducted by Amazon
with 45.9 billion U.S. dollars in quarterly net sales.
Survey period Q4 2017 to Q2 2020
Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Published by Amazon
Notes: Online stores: Includes product sales and digital media content where we
record revenue gross. We leverage our retail infrastructure to offer a wide
selection ofconsumable and durable goods that includes media products
available in both a physical and digital format, such as books, music,
videos, ga [...] For more information visit our Website
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96 References
Annual operating income of Amazon from 2014 to 2019, by segment (in million U.S. dollar)
Amazon operating income 2014-2019, by segment
Description
This statistic presents the annual operating income of Amazon from 2014 to 2019, by segment. In 2019,
Source(s) Amazon operation income of Amazon's AWS business amounted to almost 9.2 billion U.S. dollars. Despite being primarily
known as an online retailer, the company's cloud business AWS generated the most operating profit out of all
Conducted by Amazon
the key operations segments.
Survey period 2014 to 2019
Region(s) United States
Age group n.a.
Published by Amazon
Notes: In Q1 2016, the company began allocating stock-based compensation and

"Other operating expense, net" to the segment results and subsequently,
results prior to 2014 cannot be compared to the adjusted figures of 2014
and 2015. The company defines its business segment as follows:"The
North America segm [...] For more information visit our Website
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97 References
Annual net income of Amazon.com from 2004 to 2019 (in million U.S. dollars)
Amazon: annual net income 2004-2019
Description
In 2019, online retail platform Amazon reported a net income of 11.59 billion U.S. dollars, up from a 10 billion
Source(s) Amazon U.S. dollar net income in the previous year. During the same fiscal period, the company`s revenue amounted to
more than 280.5 billion U.S. dollars . Amazon Web Services The Seattle-based company does not rely on
Conducted by Amazon
retailing alone to generate profits. Amazon`s cloud business, AWS, is the one segment raking in steady profits
Survey period 2004 to 2019 with a 7.3 billion U.S. dollar operating income in the most recently reported year . The annual revenue of the
business segment came to 25.66 billion U.S. dollars in 2018. As of the fourth quarter 2018, Amazon Web
Region(s) Worldwide Services accounted for 34 percent of the global cloud infrastructure service market . Amazon`s other businesses
Due to the company`s financial resources, Amazon has the capability to invest in new products and markets,
Number of respondents n.a. such as online and offline grocery sales. In June 2017, Amazon purchased grocery retailer Whole Foods Market
for 13.7 billion U.S. dollars, the company`s most expensive acquisition by far . This acquisition was primarily a
Age group n.a.
move to expand the company's online grocery business , one of the fastest growing online shopping trends in
Special characteristics n.a. the United States.
Published by Amazon
Notes: n.a.
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98 References
Amazon's net income from 1st quarter 2009 to 2nd quarter 2019 (in million U.S. dollars)
Amazon: quarterly net income 2009-2019
Description
In the second quarter of 2020, Amazon's net income amounted to 5.24 billion U.S. dollars, up from the results of
Source(s) Amazon the preceding quarter with 2.54 billion U.S. dollars. Amazon's net sales amounted to 88.9 billion U.S. dollars
during the same fiscal period. Shopping via Amazon Online product sales are the biggest revenue segment of
Conducted by Amazon
the e-tailer , followed by retail third-party seller services. Amazon not only processes vendor sales but also
Survey period Q1 2009 to Q2 2020 enables third-party sellers to sell their goods through the platform. In the second quarter of 2020, more than half
of all paid unit sales were generated by 3P sellers . During a February 2019 survey of U.S. Amazon shoppers, it
Region(s) Worldwide was found that the most popular Amazon shopping categories were electronics, followed by apparel and
footwear. Key factors that drive consumers to shop via Amazon are competitive pricing and low shipping costs,
Number of respondents n.a. as well as positive product reviews. Increasing product sales also led to increased logistics expenditure for the
retailer . In 2019, Amazon's fulfillment expenses amounted to 40.23 billion U.S. dollars, up from 25.2 billion U.S.
Age group n.a.
dollars in 2017. In March 2018, Amazon`s average click-to-door speed in the United States was 3.07 days .
Special characteristics consolidated net income
Published by Amazon
Notes: n.a.
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99 References
Number of Amazon.com employees from 2007 to 2019
Number of Amazon.com employees 2007-2019
Description
This statistic represents the combined number of full- and part-time employees of Amazon.com between 2007
Source(s) Amazon and 2019. In 2019, the American multinational e-commerce company, headquartered in Seattle, Washington,
employed 798,000 full- and part-time employees.Amazon is the leading e-commerce retailer in the United States
Conducted by Amazon
with around 280.5 billion U.S. dollars in 2019 net revenues . A non-exhaustive list of products and services that
Survey period 2007 to 2019 are sold on Amazon include a variety of electronics, books, cloud infrastructure, apparel, furniture, food, toys,
jewelry and more. Around 50 percent of Amazon's global 2019 revenue came from online retail sales of
Region(s) Worldwide electronics and other products, approximately 19 percent came from retail third-party seller services. Revenue
growth remains steady and to meet the company`s ever increasing success, the company maintains an ever
Number of respondents n.a. increasing number of employees. With its 2019 headcount of 798,000 employee, Amazon has far more
employees than Google and its e-commerce competitor eBay. As the holidays approach, online e-commerce
Age group n.a.
retailers must find a way to meet the ever increasing sales volumes . Typically, Amazon meets this holiday
Special characteristics Year ending December 31 demand by adding new employees. During the 2019 holiday season, Amazon hired an additional 200,000
people for the holidays , mostly working in backrooms to help receive and stock deliveries.
Published by Amazon
Notes: Full-time and part-time; excludes contractors & temporary personnel.
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100 References
Annual fulfillment expenses of Amazon from 2001 to 2019 (in million U.S. dollars)
Amazon annual fulfillment spending 2001-2019
Description
This statistic illustrates Amazon.com's fulfillment expenses from 2001 to 2019. In the most recently reported
Source(s) Amazon fiscal year, Amazon's fulfillment expenses amounted to 40.23 billion U.S. dollars, up from 34 billion U.S. dollars
in the year before.
Conducted by Amazon
Region(s) Worldwide
Age group n.a.
Published by Amazon
Notes: Fulfillment costs primarily consist of those costs incurred in operating and
staffing our North America and International fulfillment centers, physical
stores, and customer service centers and payment processing costs.
While AWS payment processing and related transaction costs are
included in fulfil [...] For more information visit our Website
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101 References
Amazon's shipping costs from 2011 to 2019 (in billion U.S. dollars)
Amazon: shipping costs 2011-2019
Description
This statistic illustrates Amazon.com's annual shipping costs from 2011 to 2019. In the most recently reported
Source(s) Amazon fiscal year, Amazon's shipping costs amounted to 37.9 billion U.S. dollars, up from 27.7 billion U.S. dollars in the
previous year.
Conducted by Amazon
Region(s) Worldwide
Age group n.a.
Special characteristics shipping costs include sortation and delivery center costs; does not refer
to net shipping costs (shipping revenue - shipping costs)
Published by Amazon
Notes: n.a.
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102 References
Annual global marketing costs of Amazon from 2010 to 2019 (in million U.S. dollars)
Worldwide Amazon marketing expenditure 2010-2019
Description
In the fiscal year 2019, Amazon`s marketing spending amounted to almost 18.88 billion U.S. dollars, up from
Source(s) Amazon 13.8 billion U.S. dollars in the previous year. Amazon advertising and marketing expenditure According to
Amazon, the company`s marketing costs primarily consisted of targeted online advertising, TV ads and related
Conducted by Amazon
spending on marketing staff. The online retailer`s most relevant marketing channels include third party customer
Survey period 2010 to 2019 referrals, sponsored search, social and online advertising, the aforementioned television advertising, and other
initiatives. Amazon`s annual advertising costs amounted to 11 billion U.S. dollars in 2019, and the company also
Region(s) Worldwide ranked among the leading advertisers in the United States that year with a measured media spend of
approximately 1.84 billion. By comparison, P&G spent about 2.88 billion U.S. dollars on advertising its products.
Number of respondents n.a. Additionally, Amazon is also one of the largest national TV advertisers in the United States , having spent 4.2
million U.S. dollars on new creatives in the week ending March 3, 2019. Amazon`s increased spending on
Age group n.a.
advertising and marketing is clearly playing off: apart from ever-increasing sales, the company is also ranked
Special characteristics n.a. second among the leading brands in the United States based on net positive buzz score .
Published by Amazon
Notes: n.a.
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103 References
Amazon's advertising spending in the United States from 2012 to 2019 (in billion U.S. dollars)
Amazon: ad spend in the U.S. 2012-2019
Description
In 2019, Amazon spent a record amount of 6.88 billion U.S. dollars on advertising in the United States.
Source(s) Advertising Age; Kantar Media Compared to the previous year, the company increased its ad expenditure by over 35 percent. Amazon`s
advertising efforts in the United States Amazon was among the three leading U.S. advertisers in 2019 with
Conducted by Advertising Age; Kantar Media
regard to total national ad spend. It was also one of the fastest-growing ad spenders that year, alongside other
Survey period 2012 to 2019 American tech companies like Facebook. A significant amount of Amazon's ad spend is dedicated to promoting
the retail giant's annual shopping holiday - Amazon Prime Day. While different types of media are utilized to get
Region(s) United States the attention of potential customers, Amazon is increasingly shifting its commercial focus towards mobile. In
2019, 15.7 million U.S. dollars were allocated to mobile advertising in the two weeks leading up to Prime Day, in
Number of respondents n.a. line with shoppers' growing reliance on mobile phones for their online purchases. Amazon`s advertising
spending worldwide In 2019, Amazon's global advertising spending amounted to eleven billion dollars worldwide,
Age group n.a.
up from 8.2 billion dollars in 2018. TV and online advertising are two of the primary components of Amazon's
Special characteristics n.a. successful global marketing strategy. In 2019, the company's overall marketing costs reached close to 18.88
billion U.S. dollars worldwide, and these investments are paying off. Apart from ever-increasing sales, Amazon
Published by Advertising Age also ranked second among the leading brands in the U.S. with regard to Buzz Score in 2018.
Original source Advertising Age Leading National Advertisers 2020 Fact Pack, page 5
Notes: The figures include measured-media advertising spending and

unmeasured spending. Measured media is based on spending in 19
media: consumer magazines, Sunday magazines, local magazines,
business-to-business magazines, local newspapers, national newspapers,
free-standing inserts, broadcast network TV, [...] For more information visit
our Website
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104 References
Amazon's global brand value from 2006 to 2020 (in billion U.S. dollars)
Amazon: brand value 2006-2020
Description
Amazon saw minor changes in its brand value growth from 2006 until 2015, but post 2016, the retail giant`s
Source(s) Kantar Millward Brown brand value soared. In 2020, Amazon`s global brand value stood at 415.9 billion U.S. dollars. Rise of Amazon`s
brand value explained A healthy user experience, supported by customer service, and communication might be
Conducted by Kantar Millward Brown; Kantar Worldpanel; Bloomberg
the possible reason why Amazon is a part of the top five companies worldwide, ranked according to their brand
Survey period 2006 to 2020 value . It takes the first place ahead of tech giants like Microsoft, Google and Apple, and largely ahead of fellow
e-commerce retailer, the Alibaba Group. Apart from customer satisfaction, a brand`s success is also determined
Region(s) Worldwide by its monetary value, and Amazon`s revenue is a testimony to the same. The e-commerce company`s global
revenues share a similar path with its global brand value growth. Amazon`s annual net revenue rose by nearly
Number of respondents n.a. 145 billion U.S. dollars compared to 2016 , and stood at 280 billion U.S. dollars in 2019 - the highest for the
company until now. The brand`s wide range of products from electronics, food, beauty and subscription services
Age group n.a.
possibly adds to its customer satisfaction and usage, which is reflected in its growing annual sales in the U.S.
Special characteristics n.a. and international segments for the past 12 years .
Published by Kantar Millward Brown
Publication date June 2020
Original source Brandz - Top 100 most valuable global brands 2020, page 66
Notes: Figures for periods prior to 2020 come from earlier reports. Figures have
been rounded.
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105 References
Leading companies worldwide in 2020, by brand value (in billion U.S. dollars)
Brand value of the most valuable companies worldwide in 2020
Description
In a 2020 ranking of brands based on their global value, Apple ranked second, with a result of 352 billion U.S.
Source(s) Kantar Millward Brown dollars. According to the source, Amazon remained the most valuable brand in the world. Brand values -
additional information Brand is an important asset to any company. They often come in the form of a name or
Conducted by Kantar Millward Brown; Kantar Worldpanel; Bloomberg
logo which is used to identify and distinguish a company`s product from others. The success of a brand can be
Survey period 2020 determined in a variety of ways, such as monetary value, customer awareness and customer trust. The customer
experience of a brand can have a lasting effect on its reputation. One way in which customer experience can be
Region(s) Worldwide assessed is based on the simplicity or complexity of its products, services, interactions and communications. In
November 2015, over 12,000 consumers were surveyed on their customer experience and the leading brands
Number of respondents n.a. were ranked by simplicity of the experience. The results showed that Google provided the simplest experience
for consumers with the highest simplicity score of 871. Other brands which ranked high included Netflix, Publix,
Age group n.a.
and Amazon. Strategies are often put in place to ensure and maintain healthy relationships between a brand and
Special characteristics n.a. its customers. Consumers in the U.S. were surveyed to ascertain the brand-customer relationship building
measures they found important. During the survey it was revealed that 72 percent of respondents stated that
Published by Kantar Millward Brown rewarding loyal customers was important and a further 72 percent stated that offers and promotions were
important in building relationships. Advertising is a key component when it comes to the public interaction,
Publication date June 2020 awareness and perception of a brand, and high budgets are often invested to ensure that a brand`s advertising
is a success. In a worldwide survey among internet users, the influence of advertising was assessed as
Original source Brandz - Top 100 most valuable global brands 2020, page 66
respondents were asked; ´Are you likely to buy products from brands that have great advertising?` Of those who
Website URL visit the website answered yes, China had the highest share with 6 [...] For more information visit our Website
Notes: n.a.
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106 References
Global retail e-commerce market share of Amazon from 2016 to 2019
Worldwide Amazon online retail sales market share 2016-2019
Description
This statistic presents the global retail e-commerce market share of Amazon from 2016 to 2019. In 2019, the
Source(s) eMarketer online retail platform is projected to account for 13.7 percent of worldwide retail e-commerce sales. In the United
States, Amazon is expected to account for over half of the local e-commerce market.
Conducted by eMarketer
Age group n.a.
Published by eMarketer
Original source The Future of Retail 2019, page 5
Notes: *Forecast Includes products ordered using Amazon.com or international

Amazon platforms (browser or app), regardless of the method of payment
or fulfillment; excludes travel and event tickets, Amazon Web Services
(AWS) sales, advertising services and credit card agreements
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107 References
Distribution of online shopping expenditure in selected countries as of February 2019, by platform
Online shopping dollar spend in selected countries 2019, by platform
Description
Amazon accounts for a large percentage of online shopping dollar spend in many major digital markets
Source(s) Gorilla Group; Censuswide worldwide. According to a February 2019 survey, respondents from the United States indicated that Amazon
accounted for 52 percent of online consumer expenditure. The platform took a 36 percent share of consumer
Conducted by Censuswide
spending among the selected countries.
Survey period January and February 2019
Region(s) Worldwide
Number of respondents 15,188
Age group n.a.
Special characteristics consumers who shop online at least once a month
Published by Gorilla Group
Original source Future Shopper Report 2019, page 23
Notes: n.a.
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108 References
Most popular multi-platform web properties in the United States in April 2020, based on number of
unique visitors (in millions)
Most visited multi-platform U.S. web properties 2020
Description
In April 2020, Google Sites were ranked first among the most popular multiplatform web properties in the United
Source(s) comScore States with almost 260 million visitors from mobile and desktop connections - popular Google online properties
include not only Google Search but also online video platform YouTube, communication services such as Gmail
Conducted by comScore
and Hangouts, as well as assorted online services such as Apps and Maps as well as digital app distribution
Survey period April 2020 platform Google Play . Leading online properties also include online shopping sites and media outlets. The most
popular social network in the United States based on multi-platform audiences is Facebook. As of November
Region(s) United States 2019, the majority of Facebook users in the United States were between 25 and 34 years old .
Age group n.a.
Special characteristics desktop and mobile home and work locations
Published by comScore
Publication date May 2020
Original source comscore.com
Notes: n.a.
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109 References
Combined desktop and mobile visits to Amazon.com from May 2019 to May 2020 (in millions)
Total global visitor traffic to Amazon.com 2020
Description
During May 2020, Amazon.com had over 2.5 billion combined desktop and mobile visits, up from 2.01 billion
Source(s) SimilarWeb visits in February 2020. The platform is by far the most visited e-commerce property in the United States . Online
retail in the United States Online retail in the United States is constantly growing. In the first quarter of 2020, e-
Conducted by SimilarWeb
commerce sales accounted for 11.8 percent of retail sales in the United States . During that quarter, U.S. retail e
Survey period May 2019 to May 2020 -commerce sales amounted to over 160.33 billion U.S. dollars. Some retail categories are performing stronger in
terms of e-commerce sales than others : in the apparel and accessories segment, 26.1 percent of total retail
Region(s) Worldwide revenue was generated online. However, digital only accounted for two percent of U.S. grocery revenues.
Amazon usage in the United States As the most popular online shopping platform, Amazon`s influence on
Number of respondents n.a. consumers shopping behavior extends beyond its own website. According to a February 2019 survey of U.S.
Amazon users, 66 percent of respondents stated that they started their online product research on Amazon . Of
Age group n.a.
course, Amazon is not only popular for product research but ultimately, also for making the purchase. The most
Special characteristics desktop & mobile web, excluding apps important factors driving users to purchase via Amazon are pricing and low shipping costs.
Published by SimilarWeb
Original source similarweb.com
Notes: As of May 2020, 82.59 percent of desktop traffic to Amazon.com was from
the United States.
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110 References
Last 12 month gross margin of selected internet and online service company verticals worldwide as
of March 2020
LTM gross margin of selected internet and online service company verticals 2020
Description
As of March 2020, digital companies in the online travel vertical had the biggest last 12 months (LTM) gross
Source(s) GP Bullhound; S&P Capital IQ margin. According to GP Bullhound , companies in the segment had an average 79 percent LTM gross margin.
Popular online travel companies include Booking.com, Expedia, and LastMinute.com. The marketplace and
Conducted by S&P Capital IQ
classifieds verticals were ranked second with a 64 percent LTM gross margin.
Survey period March 31, 2020
Region(s) Worldwide
Age group n.a.
Special characteristics vertical average
Published by GP Bullhound
Publication date April 2020
Original source Global Marketplaces Perspectives Q1 2020, page 19
Notes: n.a.
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111 References
Projected revenue growth of selected internet and online service company verticals worldwide from
2019 to 2021
Revenue growth of selected internet and online service company verticals 2019-2021
Description
In 2021, the online marketplace vertical is projected to increase its revenues by 27 percent compared to 2019.
Source(s) S&P Capital IQ; GP Bullhound According to GP Bullhound , marketplaces and large cap e-commerce (which includes Amazon and Alibaba) are
the verticals with the biggest projected segment revenue growth.
Conducted by S&P Capital IQ
Survey period March 31, 2020
Region(s) Worldwide
Age group n.a.
Special characteristics all values are estimates
Published by GP Bullhound
Original source Global Marketplaces Perspectives Q1 2020, page 19
Notes: n.a.
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112 References
From which of this tech companies do you regularly use products and/or services?
Products and services of tech companies in the U.S. 2018
Description
The displayed data on products and services of tech companies shows results of an exclusive Statista survey
Source(s) Statista Global Consumer Survey conducted in the United States in 2018. Some 6 percent of respondents answered the question ''And from which
of this tech companies do you regularly use products and/or services?'' with ''Alibaba''. The Survey Data Table
Conducted by Statista
for the Statista survey Tech Giants and Digital Services in the United States 2019 contains the complete tables
Survey period October 26 to November 5, 2018 for the survey including various column headings.
Number of respondents 1953
Age group 18-69 years
Published by Statista
Original source statista.com
Notes: Multiple answers were possible.
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113 References
Which of these tech companies leads in terms of environment/sustainability?
Environmental friendliness of tech companies in the U.S. 2018
Description
The displayed data on the environmental friendliness of tech companies shows results of an exclusive Statista
Source(s) Statista Global Consumer Survey survey conducted in the United States in 2018. Some 13 percent of respondents answered the question ''Which
of these tech companies leads in terms of environment/sustainability?'' with ''Alibaba''. The Survey Data Table for
the Statista survey Tech Giants and Digital Services in the United States 2019 contains the complete tables for
Survey period October 26 to November 5, 2018 the survey including various column headings.
Number of respondents 216 - 1,552 respondents
Special characteristics respondents who use the respective brand
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114 References
Which of these tech companies leads in terms of transparency?
Transparency of tech companies in the U.S. 2018
Description
The displayed data on the transparency of tech companies shows results of an exclusive Statista survey
Source(s) Statista Global Consumer Survey conducted in the United States in 2018. Some 16 percent of respondents answered the question ''Which of
these tech companies leads in terms of transparency?'' with ''Alibaba''. The Survey Data Table for the Statista
survey Tech Giants and Digital Services in the United States 2019 contains the complete tables for the survey
Survey period October 26 to November 5, 2018 including various column headings.
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115 References
Which of these tech companies leads in terms of innovation?
Innovation of tech companies in the U.S. 2018
Description
The displayed data on innovation of tech companies shows results of an exclusive Statista survey conducted in
Source(s) Statista Global Consumer Survey the United States in 2018. Some 8 percent of respondents answered the question ''Which of these tech
companies leads in terms of innovation?'' with ''Alibaba''. The Survey Data Table for the Statista survey Tech
Giants and Digital Services in the United States 2019 contains the complete tables for the survey including
Survey period October 26 to November 5, 2018 various column headings.
Back to statistic
116 References
Which of these tech companies leads in terms of social responsibility?
Social responsibility of tech companies in the U.S. 2018
Description
The displayed data on social responsibility of tech companies shows results of an exclusive Statista survey
Source(s) Statista Global Consumer Survey conducted in the United States in 2018. Some 9 percent of respondents answered the question ''Which of these
tech companies leads in terms of social responsibility?'' with ''Alibaba''. The Survey Data Table for the Statista
survey Tech Giants and Digital Services in the United States 2019 contains the complete tables for the survey
Survey period October 26 to November 5, 2018 including various column headings.
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117 References
Leading online marketplace websites in the United States as of 4th quarter 2018, based on share of
visits
Leading online marketplaces in the United States 2018, by visit share
Description
This statistic presents the visitor market share of the most popular online marketplaces in the United States as of
Source(s) SimilarWeb the fourth quarter of 2018. During the measured period, Amazon accounted for 56.1 percent of the segment's
traffic.
Conducted by SimilarWeb
Survey period Q4 2018
Age group n.a.
Published by SimilarWeb
Publication date February 2019
Original source Industry Benchmarks - US Quarterly Index: Q4 2018, page 4
Notes: n.a.
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118 References
Most popular online marketplaces worldwide in 2019, based on gross merchandise value (in billion
U.S. dollars)
Leading global online marketplaces 2019, by GMV
Description
This statistic presents the most popular online marketplaces worldwide in 2019, ranked by gross merchandise
Source(s) Digital Commerce 360 value. During the measured period, Taobao was ranked first with a GMV of 538 billion U.S. dollars.
Conducted by Digital Commerce 360
Survey period 2019
Region(s) Worldwide
Age group n.a.
Published by Digital Commerce 360
Publication date March 2020
Original source digitalcommerce360.com
Notes: Gross merchandise value is the total value of goods sold on the
marketplace. Companies are ranked by GMV from third-party merchants
that sell their sites, and does not include the sale of the marketplaces' own
products.
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119 References
Most popular online marketplaces in the United States in 2019, based on gross merchandise value
(in billion U.S. dollars)
Leading U.S. online marketplaces 2019, by GMV
Description
This statistic presents the most popular online marketplaces in the United States in 2019, ranked by gross
Source(s) Digital Commerce 360 merchandise value. During the measured period, Amazon was ranked first in the United States with a global
GMV of 339 billion U.S. dollars. Amazon and eBay also rank among the leading online marketplaces worldwide ,
Conducted by Digital Commerce 360
albeit behind their Chinese competitors Taobao, Tmall and JD.com.
Survey period 2019
Age group n.a.
Notes: Gross merchandise value is the total value of goods sold on the
marketplace. Data shown here is total global GMV from third-party
merchants that sell their sites and the sale of the marketplaces' own
products.
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120 References
Amazon marketplace sales in the United States from 2016 to 2019 (in billion U.S. dollars)
U.S. Amazon marketplace sales 2016-2019
Description
This statistic gives information on Amazon marketplace sales in the United States from 2016 to 2019. In 2017,
Source(s) eMarketer Amazon's third party marketplace sales amounted to 129.45 billion U.S. dollars. Marketplace sales have
surpassed the company's direct sales business.
Age group n.a.
Original source emarketer.com
Notes: *Forecast.
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121 References
Distribution of Amazon retail e-commerce sales in the United States from 2018 to 2019, by
segment
U.S. Amazon retail e-commerce sales 2018-2019, by segment
Description
This statistic presents the distribution of Amazon's retail e-commerce sales in the United States from 2018 to
Source(s) CNBC; eMarketer 2019, by segment. In 2018, 32 percent of Amazon's retail e-commerce sales was through their direct sales
channels, while their marketplace sales accounted for 68 percent of the total share. In 2019, it is projected that
the share of direct sales will decrease to 29.3 percent, while in comparison marketplace sales will have an
Survey period June 2018 increase of 2.7 percentage points, with a total value of 70.7 percent.
Age group n.a.
Published by CNBC
Original source cnbc.com
Notes: * Forecast Sales of products made through Amazon.com (browser or app)

where Amazon is the merchant of record who assumes the legal
ownership of inventory prior to changing hands with the consumer
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122 References
Percentage of paid units sold by third-party sellers on Amazon platform as of 2nd quarter 2020
Third-party seller share of Amazon platform 2007-2020
Description
Amazon not only boasts a hugely successful online retail platform but also a thriving digital marketplace which is
Source(s) Amazon seamlessly integrated with the main retail shopping experience. In the second quarter of 2020, 53 percent of
paid units were sold by third-party sellers. In 2018, nearly three-quarters of Amazon seller businesses had
Conducted by Amazon
between just one and five employees . 1P and 3P Amazon sellers There are many ways of selling on Amazon.
Survey period Q2 2007 to Q2 2020 Firstly there are first-party (1P) vendor sales, where vendors send their inventory to Amazon, who in turn control
the pricing and include "ships from and sold by Amazon.com" on product listings. The benefits of 1P sales on
Region(s) Worldwide Amazon are wholesale purchases from Amazon, priority selling and brand trust through Amazon`s credibility as
a seller. Amazon also permits third-party (3P) sales on its marketplace. Both individuals and professional sellers
Number of respondents n.a. can sell on Amazon Marketplace. When it comes to order fulfillment, possible options are Fulfillment by Amazon
(FBA) and Fulfillment by Merchant (FBM). Items are displayed as "sold by MERCHANT and Fulfilled by Amazon
Age group n.a.
/ Fulfilled by MERCHANT". 3P sales are a popular strategy for sellers to make up for certain 1P sales
Special characteristics n.a. disadvantages, namely improved margins through better pricing control, more favorable payment terms and less
reliance on the relationship with Amazon. According to a 2018 survey of Amazon sellers, almost half of all
Published by Amazon businesses generated 81 to 100 percent of their revenues from Amazon sales . Amazon seller revenues In the
end, all of this benefits Amazon. In 2019, Amazon generated 53.76 billion U.S. dollars in third-party seller service
Publication date July 2020 revenues , up from 42.75 billion U.S. dollars in the previous year. Seller-service revenues account for the second
-largest revenue segment of the online retail platform, after retail product sales and ahead of Amazon Web
Service revenues .
Notes: n.a.
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123 References
Key metrics of Amazon.com marketplace sellers in the United States in 2019
U.S. Amazon.com third-party seller metrics 2019
Description
In 2019, there were 1.1 million active sellers from the United States selling goods via Amazon.com.
Source(s) Marketplace Pulse Approximately a third of those sellers had at least one sale during the measured period, and 168,000 sellers
generated at least 100,000 U.S. dollars in Amazon marketplace sales.
Conducted by Marketplace Pulse
Survey period 2019
Age group n.a.
Published by Marketplace Pulse
Publication date December 2019
Original source Marketplaces in Review 2019
Notes: n.a.
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124 References
Distribution of active Amazon marketplace sellers worldwide in 2019, by country
Share of Amazon marketplace sellers worldwide 2019, by country
Description
In 2019, Amazon.com accounted for 38 percent of active Amazon marketplace sellers worldwide, this translates
Source(s) Marketplace Pulse to approximately 1.1 million active marketplace sellers in the United States. Amazon.co.uk was ranked second,
accounting for 9.6 of all active third-party Amazon sellers worldwide.
Survey period 2019
Region(s) Worldwide
Age group n.a.
Notes: n.a.
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125 References
Number of active Amazon marketplace sellers in 2019, by country
Number of Amazon marketplace sellers 2019, by country
Description
In 2019, there were approximately 1.1 million active sellers on the Amazon marketplace in the United States,
Source(s) Marketplace Pulse accounting for 38 percent of global Amazon marketplace sellers . During the same period, there were only
281,257 Amazon marketplace sellers in the UK.
Survey period 2019
Region(s) Worldwide
Age group n.a.
Notes: n.a.
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126 References
Main product categories of Amazon marketplace sellers as of April 2019
Amazon seller main category on Amazon 2019
Description
This statistic presents the main product categories of Amazon sellers. According to an April 2019 survey of
Source(s) Feedvisor Amazon sellers, 15 percent of respondents stated that they were actively selling in the home and kitchen
category.
Conducted by Feedvisor
Survey period April 2019
Age group n.a.
Special characteristics Amazon sellers
Published by Feedvisor
Original source The State of the Amazon Marketplace 2019, page 14
Notes: n.a.
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127 References
Other marketplaces used by Amazon marketplace sellers as of April 2019
Amazon seller other marketplace usage 2019
Description
This statistic presents the most popular other marketplaces used by Amazon sellers. According to an April 2019
Source(s) Feedvisor survey of U.S.-based Amazon sellers, 56 percent of respondents stated that they also sold products through
eBay.
Conducted by Feedvisor
Survey period April 2019
Age group n.a.
Special characteristics Amazon sellers
Original source The State of the Amazon Marketplace 2019, page 12
Notes: n.a.
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128 References
Product pricing of Amazon private label products worldwide as of 2019, by price range (in U.S.
dollars)
Product pricing of Amazon private label products worldwide 2019
Description
This statistic depicts the average pricing of Amazon private label products worldwide as of 2019. According to
Source(s) Marketplace Pulse the source, Amazon prices 49.3 percent of its private label products less than 20 U.S. dollars. The prices at
which Amazon sells products under its private label brands are low, with only 12 percent being sold for over 50
U.S. dollars.
Survey period 2019
Region(s) Worldwide
Age group n.a.
Special characteristics data is based on Amazon's top 10 private label brands by number of
reviews
Original source marketplacepulse.com
Notes: Region is presumed. Included brands are: - AmazonBasics - household

goods, electronics - Amazon Collection - jewelry - Amazon Essentials -
men`s and women`s clothing - Pinzon - bedding and towels - Solimo -
household goods - Amazon Elements - vitamins and supplements -
Simple Joys by Carter`s - chil [...] For more information visit our Website
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129 References
U.S. customer satisfaction with Amazon.com from 2000 to 2019 (index score)
ACSI - U.S. customer satisfaction with Amazon.com as of 2019
Description
This graph shows the American Customer Satisfaction Index (ACSI) score of the e-commerce website of
Source(s) ACSI Amazon.com from 2000 to 2018. In 2019, the customer satisfaction score of the online retailer was 83 out of 100
ASCI points.
Conducted by ACSI
Age group n.a.
Published by ACSI
Original source theacsi.org
Notes: Data from interviews with approximately 70,000 customers annually are
used as inputs into an econometric model to measure satisfaction with
more than 200 companies in 44 industries and 10 economic sectors, as
well as more than 130 federal government departments, agencies, and
websites. Results are r [...] For more information visit our Website
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130 References
Number of paying Amazon Prime members worldwide as of 4th quarter 2019 (in millions)
Amazon: total paying Amazon Prime members 2019
Description
As of year-end 2019, Amazon reported 150 million paying Prime members worldwide, up from 100 million paid
Source(s) Amazon Prime members around the world at the end of the first quarter of 2018. Up until recently, official information on
the number of Amazon Prime members has been scarce. It is estimated that there are 105 million Amazon Prime
Conducted by Amazon
members in the United States as of June 2019.
Survey period Q1 2018 and Q4 2019
Region(s) Worldwide
Age group n.a.
Published by Amazon
Notes: n.a.
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131 References
Number of Amazon Prime users in the United States from 2018 to 2022
Number of U.S. Amazon Prime users 2018-2022
Description
This statistic shows the number of internet users in the United States who are Amazon Prime members from
Source(s) eMarketer 2018 to 2022. According to industry forecasts, the number of Amazon Prime members in the United States is
projected to reach almost 143 million users in 2022, up from 124 million in 2019.
Age group 18 years and older
Notes: *Forecast Individuals who have an Amazon Prime account and sign in at
least once during the calendar year
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132 References
Total number of households in the United States with an Amazon Prime subscription from 2018 to
2022
Total number of U.S. households with an Amazon Prime subscription 2018-2022
Description
This statistic presents the total number of households in the United States with an Amazon Prime subscription
Source(s) eMarketer from 2018 to 2022. According to the findings, in 2019 there were a total of 66.4 million households that had a
subscription to Amazon Prime. This number is expected to increase upward to 76.6 million households by 2022.
Age group n.a.
Notes: *Forecast
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133 References
Number of Amazon Prime members in the United States as of December 2019 (in millions)
Number of U.S. Amazon Prime subscribers 2013-2019
Description
Amazon Prime is constantly growing in the United States: as of December 2019, there were an estimated 112
Source(s) Consumer Intelligence Research Partners ; Fortune million U.S. Amazon Prime subscribers, up from 95 million in June 2018. On average, Amazon Prime members
spent 1,400 U.S. dollars on the e-retail platform per year . March 2019 data also states that non-Prime members
Conducted by Consumer Intelligence Research Partners ; Fortune
only spent 600 U.S. dollars annually. Amazon Prime Amazon Prime is a paid subscription service offered by
Survey period December 2013 to December 2019 online retail platform Amazon . The subscription includes services such as music and video streaming, free two-
day (or faster) shipping, as well as many other benefits. The program was launched in 2005 and is available
Region(s) United States internationally. In 2019, Amazon generated 19.21 billion U.S. dollars in revenues through its subscription
services segment . Subscription services do not only include Amazon Prime revenues, but also audiobook, e-
Number of respondents n.a. book, digital video, digital music and other non-AWS subscription services. Prime shoppers The most popular
product categories purchased by Amazon Prime shoppers in the United States were electronics, apparel, and
Age group n.a.
home and kitchen goods. Amazon Prime shoppers are more engaged that non-members: during a February
Special characteristics n.a. 2019 survey, 20 percent of Amazon Prime members stated that they shopped on Amazon a few times per week
, with seven percent saying that they did so on an (almost) daily basis.
Published by Fortune
Original source fortune.com
Notes: Figures prior to the latest data are from previous reportings.
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134 References
Share of Amazon customers in the United States who are Amazon Prime members as of
December 2019
Share of Amazon Prime subscribers in the U.S. 2015-2019
Description
As of December 2019, 65 percent of Amazon online shopping users were also subscribers to the Amazon Prime
Source(s) Consumer Intelligence Research Partners service. During the same period, there were an estimated 112 million Amazon Prime members in the United
States .
Conducted by Consumer Intelligence Research Partners
Survey period Decemer 2015 to December 2019
Age group n.a.
Published by Consumer Intelligence Research Partners
Original source US Amazon PrimeMembers, page 1
Notes: n.a.
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135 References
What kind of Amazon account do you have?
Kind of Amazon Account in the U.S. 2018
Description
The displayed data on the kind of the used Amazon account shows results of an exclusive Statista survey
Source(s) Statista Global Consumer Survey conducted in the United States in 2018. Some 40 percent of respondents answered the question ''What kind of
Amazon account do you have?'' with ''Basic account''. The Survey Data Table for the Statista survey Tech Giants
and Digital Services in the United States 2019 contains the complete tables for the survey including various
Survey period October 26 to November 5, 2018 column headings.
Special characteristics respondents who order from Amazon
Notes: n.a.
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136 References
Do you use a shared account / family account for Amazon Prime?
Amazon Prime account type in the U.S. 2018
Description
The displayed data on the Amazon Prime account type shows results of an exclusive Statista survey conducted
Source(s) Statista Global Consumer Survey in the United States in 2018. Some 57 percent of respondents answered the question ''Do you use a shared
account / family account for Amazon Prime?'' with ''No, I am the only one who uses it.''. The Survey Data Table
for the Statista survey Tech Giants and Digital Services in the United States 2019 contains the complete tables
Survey period October 26 to November 5, 2018 for the survey including various column headings.
Special characteristics respondents who use Amazon Prime
Notes: n.a.
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137 References
Most important platforms when first researching products online according to Amazon users in the
United States as of February 2019
Online shopping research platforms among U.S. Amazon users 2019
Description
This statistic gives information on the most important platforms when first researching products online according
Source(s) Zogby; Feedvisor to Amazon users in the United States as of February 2019. During the survey period, it was found that 66
percent of Amazon users started their online product research on Amazon.
Conducted by Zogby
Survey period February 14 to 17, 2019
Special characteristics who have purchased a product on Amazon in the last 24 months
Original source Amazon User Study 2019, page 14
Notes: n.a.
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138 References
Reasons for internet users in the United States to shop on Amazon as of January 2020
Key factors for U.S. users to shop via Amazon 2020
Description
A January 2020 survey revealed that fast and free shipping was the most popular reason for U.S. online users to
Source(s) Convey; eMarketer shop via Amazon. The e-commerce platform's wide range of products was ranked second was almost 69
percent of respondents stated it was a reason for them to purchase on Amazon.
Conducted by Convey
Survey period January 2020
Notes: n.a.
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139 References
Leading product categories purchased by Amazon shoppers in the United States as of February
2019
Most popular U.S. Amazon product categories 2019
Description
As of February 2019, it was found that 44 percent of U.S. Amazon shoppers had purchased electronics via the
Source(s) Feedvisor; Zogby company`s website. The electronics segment was the most popular product category purchased by Amazon
shoppers in the United States, followed by apparel, footwear/jewelry and home & kitchen goods. Amazon
Conducted by Zogby
relevance in the United States For many online shoppers in the United States and abroad, Amazon is at the core
Survey period February 14 to 17, 2019 of their online shopping experience. When asked about the most important platforms when first researching
products online , 66 percent of U.S. Amazon users stated that they started their search an Amazon, ahead of
Region(s) United States search engines (20 percent) or even the brand website (four percent). The key reasons for U.S. users to shop
via Amazon were price and low shipping costs. Amazon Prime Amazon Prime, the company`s paid membership
Number of respondents 2,000 program, gives subscribers access to free two-day delivery. Prime audiences are very engaged shoppers -
according to a February 2019 survey, 20 percent of responding Prime members stated that they purchased
items from Amazon a few times a week , compared to only three percent of non-members who stated the same.
Special characteristics who have purchased a product on Amazon in the last 24 months In 2018, there were an estimated 58.7 million households in the United States with an Amazon Prime
subscription .
Notes: "What have your purchased on Amazon.com in the past year? Select all
that apply."
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140 References
Frequency with which Amazon shoppers in the United States purchase from Amazon as of
February 2019, by membership status
U.S. Prime member Amazon shopping frequency 2019
Description
This statistic presents the frequency with which Amazon shoppers in the United States purchase from Amazon
Source(s) Feedvisor; Zogby as of February 2019, by membership status. During the survey period, 20 percent of responding Amazon Prime
members stated that they shopped on the website a few times per week.
Conducted by Zogby
Survey period February 14 to 17, 2019
Special characteristics who have purchased a product on Amazon in the last 24 months
Notes: Original question: Approximately how often do you make a purchase on

Amazon?
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141 References
Average annual amount spent on Amazon according to U.S. Amazon Prime and non-Prime
members as of March 2019 (in U.S. dollars)
Average spending of Amazon Prime and non-Prime members 2015-2019
Description
This statistic presents the average annual spending of Amazon Prime and non-Prime members in the United
Source(s) Consumer Intelligence Research Partners ; MarketWatch States. During most recently measured survey period ending March 2019, it was found that Prime members
spend an average of 1,400 U.S. dollars on the online shopping platform every year, compared to 600 U.S.
dollars spending of non-Prime members. During the same period, it was estimated that there were around 103
Survey period January 2015 to March 2019 million Amazon Prime members in the United States . Amazon Prime falls under Amazon's retail subscription
service segment , which generated 6.39 billion U.S. dollars in worldwide revenues in 2016.
Age group n.a.
Published by MarketWatch
Original source marketwatch.com
Notes: n.a.
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142 References
Average annual amount spent on Amazon according to Amazon Prime and Amazon Echo owners
in the United States as September 2017 (in U.S. dollars)
Average spending of U.S. Amazon Echo owners and Prime members 2017
Description
This statistic presents the average annual spending of Amazon Prime users and Amazon Echo owners in the
Source(s) Consumer Intelligence Research Partners United States. During the most recently measured survey period ending in September 2017, it was found that
Prime members spend an average of 1,300 U.S. dollars on the online shopping platform every year, compared
to 1,700 U.S. dollars spending of Amazon Echo users. During the same period, it was estimated that there were
Survey period September 2017 around 90 million Amazon Prime members in the United States . As of September 2017, the estimated U.S.
install base of Amazon Echo devices amounted to 20 million units.
Age group n.a.
Published by Consumer Intelligence Research Partners
Original source cirpllc.com
Notes: n.a.
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143 References
Number of Amazon orders per year of Amazon Prime and non-Prime members in the United States
as of December 2018
Annual number of orders by U.S. Amazon Prime & non-Prime members 2018
Description
This statistic presents the average number of Amazon orders per year of Amazon Prime and non-Prime
Source(s) Digital Commerce 360; Consumer Intelligence Research Partners members in the United States as of December 2018. According to the findings, Amazon Prime members placed
an average of 24 orders per year, while in comparison to those who were non-Prime customers had an average
annual order volume of 13 orders.
Survey period December 2018
Age group n.a.
Notes: n.a.
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144 References
Frequency with which Amazon and other digital retailers meet delivery speed expectations of
internet users in the United States as of February 2018
Amazon delivery speed expectations fulfillment in the U.S. 2018
Description
This statistic presents the frequency with which Amazon and other digital retailers meet delivery speed
Source(s) eMarketer; Walker Sands expectations of internet users in the United States as of February 2018. During the survey period, 30 percent of
respondents stated that Amazon always met their expectations regarding delivery speed. Only 15 percent of
Conducted by Walker Sands
respondents stated the same about other digital retailers.
Survey period February 2018
Age group n.a.
Original source retail.emarketer.com
Notes: n.a.
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145 References
Share of viewers who use selected video streaming and download services in the United States
from the 2nd quarter of 2017 to the 3rd quarter of 2019
Most popular video streaming and download services in the U.S. Q2 2017-Q3 2019
Description
As of the third quarter of 2019, 60 percent of respondents said that they had used Amazon Prime Video to
Source(s) AudienceProject stream or download video content in the last week, up from 55 percent in the final quarter of the previous year.
Netflix usage growth was slower, however four percent more people were using Hulu compared to the final
Conducted by AudienceProject
quarter of 2018.
Age group n.a.
Published by AudienceProject
Publication date November 2019
Original source Insights 2019 - Traditional TV, online video & streaming - Disney Plus
special, page 27
Notes: The figures represent the streaming services that are used by the ones
who have used a streaming or download service to watch TV, series or
movies within the last week.
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146 References
Number of Amazon Video subscribers in the United States from 2017 to 2024 (in millions)
Number of Amazon Video subscribers in the U.S. 2017-2024
Description
By the end of 2018, the number of Amazon Video subscribers in the United States stood at 50.23 million, up
Source(s) Digital TV Research from 44.99 million a year earlier. Further growth in Amazon Video's subscriber base is anticipated, with
projections showing that Amazon Video could have over 61 million U.S. subscribers by the year 2024.
Conducted by Digital TV Research
Survey period 2017 and 2019
Age group n.a.
Published by Digital TV Research
Original source digitaltvresearch.com
Notes: *Forecast. Data for 2017 and 2023 come from previous reports. Figures
have been rounded.
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147 References
Household penetration rate of Amazon Prime Video in the United States from 2017 to 2021
Amazon Prime Video penetration rate in the U.S. 2017-2021
Description
In 2018, the share of households in the United States using Amazon Prime Video stood at 47.4 percent, and is
Source(s) eMarketer expected to increase to almost 57 percent by 2021. Amazon Prime is a popular option in the U.S. and continues
to attract more subscribers each year. Amazon also offers a service called Amazon Household, which allows
users to share the service via linked accounts for up to two adults, four teenagers, and four children.
Notes: *Forecast.
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148 References
Most popular video streaming service based on share of audience demand for digital originals in
the United States in the 1st and 3rd quarters of 2019
Most in-demand video streaming services in the U.S. 2019, by share of demand
Description
This statistic, based on data provided by Parrot Analytics, shows a ranking of the most popular platforms for
Source(s) Parrot Analytics digital original content. The data revealed that Netflix titles accounted for 59.9 percent of expressed demand in
the third quarter of 2019, followed by Amazon Prime Video digital originals with 9.3 percent. The fact that the
Conducted by Parrot Analytics
majority of the U.S. demand share was expressed for Netflix original shows is unsurprising given the popularity
Survey period Q1 and Q3 2019 of the platform and its own content, however the source also notes that demand for Netflix has dropped slightly
since 2018, and did so again between the first and third quarters of 2019.
Age group n.a.
Special characteristics other platforms include Crackle, Facebook, Apple Music, Seeso, YouTube
Red
Published by Parrot Analytics
Original source Global Television Demand Report Q3 2019, page 9
Notes: *Parrot Analytics defines demand expressions as follows: "A global metric
standard developed by Parrot Analytics which represents the total
audience demand being expressed for a title, within a market. Audience
demand reflects the desire, engagement and viewership, weighted by
importance; so a strea [...] For more information visit our Website
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149 References
Most popular video streaming service based on share of audience demand for digital originals
worldwide in the 1st and 3rd quarters of 2019
Most in-demand video streaming services worldwide 2019, by share of demand
Description
This statistic, based on data provided by Parrot Analytics, shows a ranking of the most popular platforms for
Source(s) Parrot Analytics digital original content worldwide. The data revealed that Netflix titles accounted for 61.3 percent of expressed
demand in the third quarter of 2019, followed by Amazon Prime Video digital originals with 12.4 percent. Data for
Conducted by Parrot Analytics
the U.S. market can be found here .
Survey period Q1 and Q3 2019
Region(s) Worldwide
Age group n.a.
Special characteristics other platforms include Crackle, Facebook, Apple Music, Seeso, YouTube
Red
Published by Parrot Analytics
Original source Global Television Demand Report Q3 2019, page 3
Notes: * Parrot Analytics defines demand expressions as follows: "A global metric
standard developed by Parrot Analytics which represents the total
audience demand being expressed for a title, within a market. Audience
demand reflects the desire, engagement and viewership, weighted by
importance; so a stre [...] For more information visit our Website
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150 References
Share of top-rated original SVoD productions produced by selected VOD services in the United
States in November 2019
Highest-rated SVoD original content produced by VOD services U.S. 2019
Description
In November 2019, Netflix's content catalog contained 74 percent of the top 100 rated original SVoD productions
Source(s) Ampere Analysis released in the last year. By comparison, Amazon Prime Video's catalog accounted for just four percent of such
releases.
Conducted by Ampere Analysis
Survey period November 2019
Age group n.a.
Published by Ampere Analysis
Original source ampereanalysis.com
Notes: n.a.
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151 References
Number of wins per television network for the 2020 Golden Globe Awards
Number of awards per television network for the 2020 Golden Globes
Description
At the 2020 Golden Globe Awards, HBO secured four wins. Two were awarded for successful miniseries
Source(s) Golden Globes; The Hollywood Reporter 'Chernobyl' , and two were attributed to drama 'Succession'. Tied in second place were Hulu and Amazon Prime
Video with two wins each, and Netflix won just one Golden Globe in 2020 despite multiple nominations.
Conducted by Golden Globes
Survey period January 2020
Age group n.a.
Published by The Hollywood Reporter
Original source hollywoodreporter.com
Notes: n.a.
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152 References
Number of active subscribers of selected online music services worldwide as of June 2019 (in
millions)
Number of active subscribers of online music services 2019
Description
As of June 2019, Apple Music had 54.7 active subscriptions worldwide, whereas Amazon had 38.3 million
Source(s) MIDiA Research; Music Industry Blog subscribers globally. Spotify ranked first by a huge margin, with 108.1 million commercially active subscriptions.
Conducted by MIDiA Research
Survey period June 2019
Region(s) Worldwide
Age group n.a.
Special characteristics commercially active subscriptions
Published by Music Industry Blog
Original source musicindustryblog.wordpress.com
Notes: n.a.
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153 References
Revenue of the largest music subscription services worldwide as of June 2019 (in million U.S.
dollars)
Subscription revenue of the largest online music services worldwide 2019
Description
As of June 2019, the largest music subscription service worldwide in terms of subscription revenue was Spotify.
Source(s) MIDiA Research; Music Industry Blog At that time, the company's subscription revenue amounted to1.66 billion U.S. dollars. Apple Music and Amazon
ranked third and fourth respectively, followed by Google with 229 million U.S. dollars worth of subscription
Conducted by MIDiA Research
revenue.
Survey period June 2019
Region(s) Worldwide
Age group n.a.
Published by Music Industry Blog
Original source musicindustryblog.wordpress.com
Notes: n.a.
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154 References
Share of music streaming subscribers worldwide in 2019, by company
Subscriber share of music streaming services worldwide 2019
Description
In 2019, 35 percent of music streaming subscribers worldwide had a subscription with Spotify, almost double the
Source(s) Counterpoint Research share who were subscribed to Apple Music. Other services in the list included Amazon, Tencent and Deezer.
Beyond Spotify - other streaming services Spotify may be the biggest music streaming service in the world, but
Conducted by Counterpoint Research
despite its arguably immense popularity and impressive number of subscribers , it hasn`t achieved global
Survey period 2019 domination just yet. French service Deezer has more than tripled its worldwide subscriber base in the last few
years, and although its subscriber numbers don`t come close to Spotify`s, Deezer`s growth goes to show that
Region(s) Worldwide Spotify hasn`t quite won the hearts of every music streaming fans out there. Another popular streaming service
used worldwide is Apple Music, which is in constant competition with Spotify in the United States in particular.
Number of respondents n.a. Regardless of subscriber numbers though, in the U.S. Spotify is still considered more preferable than Apple
Music . Apple is often reluctant to publish their customer numbers, though sources in early 2019 suggested that
Age group n.a.
the service had overtaken Spotify in the U.S. in terms of paid subscribers. That said, Spotify still held the biggest
Special characteristics n.a. share of overall users, and trends suggest that this will continue.
Published by Counterpoint Research
Original source counterpointresearch.com
Notes: n.a.
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155 References
Number of available apps in the Amazon Appstore from 1st quarter 2015 to 1st quarter 2020
Amazon Appstore: number of available apps as of Q1 2020
Description
As of the first quarter of 2020, 488,674 mobile apps were available in the Amazon Appstore. This represents a
Source(s) Appfigures 0.07 percent decrease in available apps compared to the previous quarter. The Amazon Appstore does not only
offer Android apps but also apps specifically optimized for its range of Kindle Fire tablets as well as the Fire TV
Conducted by Appfigures
and Fire Phone.
Region(s) Worldwide
Age group n.a.
Published by Appfigures
Original source appfigures.com
Notes: Values are estimated due to inconsistent collection.
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156 References
Growth of available mobile apps in the Amazon Appstore worldwide from 2nd quarter 2015 to 1st
quarter 2020
Amazon Appstore: quarterly growth of available apps as 2015-2020
Description
This statistic presents the growth of available mobile apps in the Amazon Appstore worldwide from the second
Source(s) Appfigures quarter of 2015 to the first quarter of 2020. During the most recently measured period, mobile app growth in the
Amazon Appstore decreased by 0.07 percent compared to the previous quarter.
Region(s) Worldwide
Age group n.a.
Notes: n.a.
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157 References
Quarterly growth of available apps in the Amazon Appstore as of 1st quarter 2020, by category
Amazon Appstore: growth of available apps Q1 2020, by category
Description
This statistic gives information on the quarterly growth of available apps in the Amazon Appstore as of the first
Source(s) Appfigures quarter of 2020, sorted by category. During the measured period, the number of available news apps decreased
by 0.43 percent. Photo and video apps recorded the biggest quarterly growth with 1.84 percent.
Age group n.a.
Notes: n.a.
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158 References
Unit shipments of smart speakers in the United States from 2016 to 2020 (in millions)
U.S. smart speaker unit shipment 2016-2020
Description
The statistic shows the unit shipments of smart speakers in the United States from 2016 to 2020. It is projected
Source(s) Consumer Technology Association; Statista that in 2020, a total of 39 million smart speakers will be shipped in the United States.
Conducted by Consumer Technology Association; Statista
Age group n.a.
Published by Consumer Technology Association; Statista
Original source cta.tech
Notes: *Forecast 2018 and 2019 figures were calculated by Statista based on
2019 and 2020 figures and the annual growth rates provided by the
source.
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159 References
Number of smart speakers in households in the United States from 2017 to 2019 (in millions)
Total smart speakers in U.S. households 2017-2019
Description
This statistic shows the total number of smart speakers in U.S. households from 2017 to 2019. Smart speaker
Source(s) NPR; Edison Research; Voicebot.ai ownership in the United States increased dramatically between 2017 and 2019, growing from 67 million to 157
million units.
Conducted by NPR; Edison Research
Age group n.a.
Published by Voicebot.ai
Original source voicebot.ai
Notes: n.a.
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160 References
Digital voice assistant installed base worldwide in 2019, by brand (in millions)
Voice assistant installed base by brand worldwide 2019
Description
This statistic shows the the installed base of digital voice assistants worldwide as of 2019, by brand. Apple's Siri
Source(s) Voicebot.ai; Canalys; Amazon; Microsoft; Google; Apple and Google Assistant lead the market in terms of installed base, with each being present on over 500 million
devices.
Conducted by Canalys; Amazon; Microsoft; Google; Apple
Survey period 2019
Region(s) Worldwide
Age group n.a.
Notes: n.a.
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161 References
Quarterly unit shipments of smart speaker with intelligent personal assistant worldwide from 2016
to 2019, by vendor (in millions)
Global smart speaker unit shipment 2016-2019, by vendor
Description
In the fourth quarter of 2019, market leader Amazon shipped 15.8 million smart speakers worldwide, while
Source(s) Strategy Analytics runners-up Google and Baidu showed a promising increase from the previous quarter. Smart speakers with an
integrated virtual assistant can carry out tasks based on users` voice command and provide control over smart
Conducted by Strategy Analytics
home functions. Amazon's software agent Alexa Of the smart speakers sold in 2019, the vast majority were
Survey period 2016 to 2019 smart speakers with no embedded display and were supported by a smart assistant. Amazon's smart assistant,
Alexa, has around 100,000 skills as of September 2019, a jump from 25,000 skills at the end of 2017. In addition
Region(s) Worldwide to being the intelligent personal assistant connected to Amazon's Echo smart speakers, Amazon's Alexa is
compatible with over 60,000 types of smart home devices, the most of any smart assistant system. Google and
Number of respondents n.a. Amazon speakers in comparison Although Google was trailing behind Amazon in terms of speaker sales and
unit shipments, its voice assistant has been a strong contender for consumers' preferences: when evaluated on
Age group n.a.
how well the assistant responded to a variety of questions, Google Assistant scored the highest. As of 2019,
Special characteristics n.a. Google Assistant is also the most frequently installed voice assistant , tied with Apple`s Siri at an installed base
of 500 million each, while Amazon had an installed base of 100 million.
Published by Strategy Analytics
Original source strategyanalytics.com
Notes: n.a.
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162 References
Smart speaker with intelligent personal assistant quarterly shipment share from 2016 to 2019, by
vendor
Global smart speaker vendors' market share 2016-2019
Description
Amazon was the leading vendor in the global smart speaker market, having a market share of 28.3 percent in
Source(s) Strategy Analytics the fourth quarter of 2019. Google is Amazon`s closest competitor, with a share of 24.9 percent in the same
quarter. Chinese vendors Baidu, Alibaba and Xiaomi have become strong players in recent quarters, thanks to
Conducted by Strategy Analytics
growing demand in the Chinese domestic market. Smart speaker A wireless speaker with an integrated virtual
Survey period 2016 to 2019 voice assistant, a smart speaker performs tasks such as seeking information, playing music, shopping online ,
etc., upon receiving voice commands from users. Since Amazon introduced its pioneering Echo speaker into the
Region(s) Worldwide consumer market in 2015, the smart speaker has gained increasing popularity among consumers. The market
became more dynamic after Google entered the competition with its Google Home speaker and shipment figures
Number of respondents n.a. went up dramatically, from 6.57 million in 2016 to a projected 95.25 million in 2019 . The United States is the
largest country market , followed by the Chinese market.
Age group n.a.
Published by Strategy Analytics
Original source strategyanalytics.com
Notes: n.a.
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163 References
Smart display market share in the United States as of 3rd quarter 2019, by vendor
Vendor share of smart display market in the U.S. 2019
Description
Amazon is the leader in the U.S. smart display market, with a combined share (the Facebook Portal is an Alexa-
Source(s) Voicebot.ai enabled device) of 61 percent as of the third quarter of 2019. Google and its partners share the rest of the
market. During that period, there were about 9.6 million smart display users in the United States.
Conducted by Voicebot.ai
Age group n.a.
Publication date October 2019
Notes: n.a.
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164 References
Number of smart display owners in the United States as of 3rd quarter 2019, by vendor (in
millions)*
Smart display: number of owners in U.S. 2019, by vendor
Description
Amazon is the leader in the U.S. smart display market, with a combined owner base (the Facebook Portal is an
Source(s) Voicebot.ai; Statista Alexa-enabled device) of six million as of the third quarter of 2019. Google and its partners share the rest of the
market. Overall, there are about 9.6 million smart display owners at that time in the U.S.
Conducted by Voicebot.ai; Statista
Age group n.a.
Notes: *Amazon figure is calculated by Statista by deducting the number of

Facebook Portal (an Alexa-enabled device) users from the total number of
Alexa-enabled devices; Google figure is calculated by Statista by
deducting the number of third-party Google Assistant device users from
overall Google Assista [...] For more information visit our Website
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165 References
Average ratings for Amazon Alexa skills as of October 2018, by category
Amazon Alexa average skill ratings by category as of 2018
Description
This statistic shows the average rating for Amazon Alexa skills as of October 2018 by category. Music and audio
Source(s) Website (dashbot.io); Statista estimates skills received the highest reviews, with the average rating for skills in this category amounting to 4.19 stars out
of 5.
Conducted by Website (dashbot.io); Statista estimates
Survey period 2018
Region(s) Worldwide
Age group n.a.
Original source n.a.
Notes: *Possible ratings are from 0 to 5 stars
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166 References
Total number of brands compatible with Amazon Alexa from January 2018 to July 2020
Growth of brands compatible with Amazon Alexa 2020
Description
In a little over three years, Amazon`s Alexa has gone from being compatible with 1200 brands to around 9,500
Source(s) Amazon brands as of July 2020. Introduced in November 2014, Alexa is a virtual assistant artificial intelligence
technology developed by Amazon and used through Amazon`s services such as Amazon Echo. "Alexa, how`s
Conducted by Amazon
the weather today?" With close to 38 percent market share in the United States intelligent personal assistant
Survey period January 2018 to July 2020 market, Alexa is the leading virtual assistant platform in the United States. In line with their domestic dominance,
Amazon`s Alexa is also the platform supported by the highest number of devices worldwide. As such, it is no
Region(s) Worldwide surprise as to why the largest share of American companies reported to be developing voice-enable technology
for Amazon Alexa . With an ever-expanding catalogue of skills , Amazon`s Alexa is mostly used by consumers to
Number of respondents n.a. answer questions or check the weather/news. Virtual assistants Virtual assistants have become a key
component of the smart device industry, being absolutely integral to the way that consumers interact with their
Age group n.a.
devices . As the name implies, this type of software serves as an assistant for its users by responding to
Special characteristics n.a. commands, providing information, or controlling other smart devices .
Published by Amazon
Original source developer.amazon.com
Notes: n.a.
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167 References
Annual revenue of Amazon Web Services from 2013 to 2019 (in million U.S. dollars)
Amazon Web Services: annual revenue 2013-2019
Description
The statistic illustrates the revenue development of Amazon Web Services cloud computing and hosting
Source(s) Amazon solutions 2013 to 2019. In the last reported year, AWS generated revenues of 35.03 billion U.S. dollars. Amazon
Web Services - additional information Amazon.com went online in 1995, initially as a book store, and went on to
Conducted by Amazon
achieve almost immediate success. In 1998 the store expanded to include a music and video store and different
Survey period 2013 to 2019 other products, such as apparel and consumer electronics in the following years. The company is the undisputed
leader of the e-retail market in the United States , ranking ahead of walmart.com and apple.com in terms of
Region(s) Worldwide revenue. In 2006, Amazon Web Services (AWS) was launched as a cloud computing platform to provide online
services. Among these, Amazon Elastic Compute Cloud and Amazon S3, which provide large virtual computing
Number of respondents n.a. capacity, are the most well-known. The majority of AWS servers, including the so-called "GovCloud," specifically
destined for U.S. government customers, are based in the United States. The company also has locations in
Age group n.a.
Ireland and Germany, Singapore, Japan, China, Australia and Brazil. An estimated 1.4 million servers were
Special characteristics n.a. operated by Amazon Web Services globally. One of the largest clients of AWS is the streaming video service
Netflix , which uses Amazon`s services to store their content on servers throughout the world. Among vendors
Published by Amazon who supply this so-called Infrastructure as a Service (IaaS), Amazon's IaaS market share stood at 27.2 percent,
as of the first half of 2015. As of the third quarter of 2018, AWS reported revenues of over 6.67 billion U.S.
Publication date January 2020 dollars, a 45 percent increase compared to first quarter figures of the previous year. Total revenue of
Amazon.com during the same period amounted to 56.58 billion U.S. dollars.
Notes: n.a.
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168 References
Quarterly revenue of Amazon Web Services from 1st quarter 2014 to 2nd quarter 2020 (in million
U.S. dollars)
Amazon Web Services: quarterly revenue 2014-2020
Description
The second quarter of 2020, AWS generated cloud computing and hosting revenues of almost 10.81 billion U.S.
Source(s) Amazon dollars. Amazon Services Amazon is the one of the leading online retailers worldwide and the leading e-retailer
in the United States. In 2019, net sales amounted to over 280.5 billion U.S. dollars , up from 232.89 billion U.S.
Conducted by Amazon
dollars in the previous year. Amazon is the world`s largest online retailer of books, clothing, electronics, music
Survey period Q1 2014 to Q2 2020 and many other consumer products. The company is also the producer of the world`s most famous e-book
reader, the Amazon Kindle. The vast majority of Amazon`s revenues are generated through the sales of
Region(s) Worldwide electronics and other products , followed by third-party seller services and AWS. Although primarily active in the
B2C market, Amazon also enables third-party sellers to trade their products as well as providing technology
Number of respondents n.a. infrastructure services (Amazon Web Services, AWS) to businesses. As of the first quarter of 2020, 52 percent of
paid units were sold by third-party sellers . Amazon Web Services include cloud computing and hosting services
Age group n.a.
which is a growing sector of online enterprise services. AWS is one of the most popular public cloud platform and
Special characteristics n.a. infrastructure service worldwide, with 64 percent of respondents from a global survey indicating that they were
already running apps on the platform. Other popular cloud services providers include Microsoft with Azure,
Published by Amazon Google, Oracle and IBM.
Notes: n.a.
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169 References
TTM revenue of Amazon Web Services from 4th quarter 2014 to 2nd quarter 2020 (in million U.S.
dollars)
Amazon Web Services: TTM revenue 2014-2020
Description
The statistic illustrates the TTM revenue of Amazon Web Services cloud computing and hosting solutions as of
Source(s) Amazon the second quarter of 2020. In the last reported quarter, the trailing twelve months revenues of AWS amounted
to over 39.9 billion U.S. dollars, up from 37.55 billion U.S. dollars in the preceding quarter.
Conducted by Amazon
Region(s) Worldwide
Age group n.a.
Special characteristics AWS segment
Published by Amazon
Notes: n.a.
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170 References
Year-on-year growth of Amazon Web Services revenues from 1st quarter 2014 to 2nd quarter 2020
Amazon Web Services: year-on-year growth 2014-2020
Description
In the second quarter of 2020, revenues of AWS grew 29 percent compared to the preceding quarter. AWS is
Source(s) Amazon one of Amazon's strongest revenue segments , generating 35.03 billion U.S. dollars in 2019 net sales, up from
17.46 billion U.S. dollars in 2017. AWS ranks as one of the most popular public cloud infrastructure and platform
Conducted by Amazon
services running applications worldwide in 2019, ahead off Azure and Google cloud services.
Region(s) Worldwide
Age group n.a.
Special characteristics Excluding F/X
Published by Amazon
Notes: n.a.
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171 References
Current and planned usage of public cloud platform services running applications worldwide as of
2020
Public cloud platform usage and adoption worldwide 2019, by service provider
Description
As of 2020, around 76 percent of technical professionals from industries around the world stated that their
Source(s) RightScale; Flexera Software organization was currently running apps using Amazon Web Service (AWS), with an additional 12 percent
stating that they were experimenting with the use of AWS apps. The second most popular service was
Conducted by RightScale; Flexera Software
Microsoft`s Azure, a cloud platform service through which 63 percent of respondents stated their organization
Survey period First quarter 2020 was running applications. Cloud computing as-a-service One of the most prevalent ways for companies to utilize
cloud computing is to take advantage of the various "as-a-service" options available from many of the world`s
Region(s) Worldwide largest tech companies. These services provide organizations with access to computing power, software, and
other cloud-related functions without the need for in-house hardware. The software-as-a-service market alone is
Number of respondents 750 expected to grow well past the 150 billion U.S. dollar mark by 2020 , while the infrastructure-as-a-service market
is expected to reach around 50 billion itself by then . Companies such as Amazon, Microsoft, and Google have
Age group n.a.
all been quick to incorporate cloud services into their offerings, providing small and mid-sized companies with the
Special characteristics Technical professionals across a cross-section of organizations opportunity to utilize cloud computing resources without the need for extensive investments into hardware.
Having only introduced the business segment in 2014, Microsoft`s intelligent cloud segment has grown rapidly ,
Published by Flexera Software rivalling even the company`s long-established personal computing segment in terms of revenue generation.
Original source 2020 State of the Cloud Report, page 50
Notes: n.a.
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172 References
Current enterprise usage of public cloud infrastructure and platform services running applications
worldwide from 2017 to 2020, by service
Enterprise public cloud platform and infrastructure service usage worldwide 2017-2020
Description
This statistic shows the current usage of various public cloud platform and infrastructure service vendors by
Source(s) Flexera Software enterprises to run applications worldwide from 2017 to 2020. As of the first quarter 2020, 76 percent of
enterprise respondents indicated that they were using Amazon Web Services to run applications.
Conducted by Flexera Software
Survey period First quarter 2020
Region(s) Worldwide
Number of respondents 554 enterprises (more than 1,000 employees)
Age group n.a.
Special characteristics Technical professionals across a cross-section of organizations
Published by Flexera Software
Original source 2020 State of the Cloud Report, page 51
Notes: n.a.
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173 References

Study Id10137 Amazoncom-Statista-Dossier

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Amazon

03 Marketplace vs. direct sales

Average spending of Amazon Prime and non-Prime members 2015-2019 56

Subscriber share of music streaming services worldwide 2019 70

08 Amazon Web Services

Note: Worldwide; 2004 to 2019

North America International AWS

Note: Worldwide; 2006 to 2019

Note: Worldwide; Q1 2007 to Q2 2020; consolidated net sales

Note: Worldwide; 2014 to 2019

Note: Worldwide; Q4 2017 to Q2 2020

North America International AWS

Note: United States; 2014 to 2019

Note: Worldwide; 2004 to 2019

Note: Worldwide; Q1 2009 to Q2 2020; consolidated net income

Note: Worldwide; 2007 to 2019; Year ending December 31

Note: Worldwide; 2001 to 2019

Note: Worldwide; 2010 to 2019

Note: United States; 2012 to 2019

Note: Worldwide; 2006 to 2020

Note: Worldwide; 2020

U.S. Non-U.S. Worldwide

10% 5.9% 5.7%

Note: United States; 2016 to 2018

Brand websites Amazon Other marketplaces Retailer sites Other

Number of visitors in millions

Google Sites 259.59

2,371 2,356 2,362

LTM gross margin

Online travel (e.g. Booking.com, Expedia, Lastminute.com) 79%

Classifieds (e.g. Autohome.com.cn, Scout24, Zillow) 64%

Marketplaces (e.g. Delivery Hero, Just Eat, Takeaway.com) 58%

Large cap e-commerce (e.g. Alibaba, Amazon, eBay) 51%

E-commerce (e.g. Asos, Ocado, Farfetch, Hello Fresh) 42%

Note: Worldwide; March 31, 2020; vertical average

Projected average revenue growth

Marketplaces (e.g. Delivery Hero, Just Eat, Takeaway.com) 27%

Large cap e-commerce (e.g. Alibaba, Amazon, eBay) 23%

E-commerce (e.g. Asos, Ocado, Farfetch, Hello Fresh) 12%

Classifieds (e.g. Autohome.com.cn, Scout24, Zillow) 12%

Online travel (e.g. Booking.com, Expedia, Lastminute.com) 4%

Note: Worldwide; March 31, 2020; all values are estimates

None of the above 3%

Marketplace vs. direct sales

Share of marketplace site visits

Note: United States; Q4 2018

Note: Worldwide; 2019

Note: United States; 2019

Note: United States; 2016 to 2018

Direct sales Marketplace sales

Note: United States; June 2018

Note: Worldwide; Q2 2007 to Q2 2020

Note: United States; 2019

Amazon.com.mx 1.7% Other 2.4%

Note: Worldwide; 2019

Number of active sellers

United States 1,114,388

Note: Worldwide; 2019

Home & Kitchen 15%

Note: United States; April 2019; 800 Respondents; Amazon sellers

My own website 47%

Brick and mortar store 23%

Note: United States; April 2019; 800 Respondents; Amazon sellers