2.

1 - Describe the difference between internal and external

customers
Internal Customers

An internal customer can be anyone within an organisation. It could be another

department, another kitchen or even a co-worker.
Many departments deal with customers within an organisation. For example, the
Marketing department of a company creates materials that are used by areas of the
same company.

The people using the marketing are the customers of the Marketing department.

Just as external customers are important to an organisation for its success, the internal
customers must also be kept happy for the well-being of the organisation.

High customer satisfaction is as important for internal customers as it is for external

customers.

The difference is that internal customers don’t have a choice. If the work of a particular
department isn’t acceptable by another department, they can’t simply fire the
department and look for another to finish the task.

For a successful internal customer service, all departments must be able to work
together productively and co-exist peacefully, to meet common goals, which will lead to
better quality products and service for external customers.
 
External Customers

An external customer is one who isn’t a part of an organisation. They are one who
receives a service or product from the organisation.
 
They are the ones who pay for a service or product and can make or break an
organisation. If we lose them because of bad service, the business loses income.
 
They have a choice and influence over whether they buy from the company or not.