Vanilla

Whiff
APPLICATION OF SOCIAL MEDIA
 Brief
Applying the learning of provided content in week 6 and 7,
continuing the work on our created hypothetical brand we have
to share the link of the created Profile and present SM plan for 2
weeks including vision, calendar and content typology along
with expected result. We will have to develop our own vision for
the personal social identity. We also have to make a plan based
on fashion, social and political events and activities.
Brand
Introduction
This is a bakery brand with a lot of variety
which includes both sweet and savory. This
is a collaborative brand with me and my
close friend. We both decided to
collaborate and combine our both's best
creative capablities in which she bakes
while i take care of the posts, engagements
and all creatives along with social media.
This is a home grown small scale brand
with minimalism as aesthetics, to provide
exquisite baking services at accessible
prices.
 Visions for the Brand

To be able to provide To be approachable To associate

exquisite bakery at and yet aesthetically minimalism with the
reasonable prices pleasing. brand as a brand
personality.

To establish the To use innovative and

brand solely based on interactive posts and
social media platform plans to create more
engagement and reach
Brand
Mood
Board
 Segmentation,
Targeting &
Positioning
01
SEGMENT
The brand is very easily accessible,
cost effective and local ( Delhi
based) . We offer home deliveries
as well as pick up option for more
wider market segment. The price
ranges from 350 - 1000 for more
pocket friendly lookout with a very
vast variety in both sweet and
savoury.
02
TARGET
The target audience for the
brand is anyone with a sweet
tooth, knack for bakery goods
and anyone who enjoys freshly
home made food items. The
brand does not offer
customisation but has a very
own minimalistic approach
which is part of brand identity.
03
POSITION
The brand is positioned in the
market using social media
platform - Instagram. The process
to place order is through dm and
an instagram highlight to increase
the engagement. The positioning
of it economically is very pocket
friendly and easily accessible to
all.
Values,
Attitudes &
Innovators Strivers Makers

Lifestyles
Thinkers Experiencers

Believers Achievers Survivors

Looking at the VALS bingo chart it can be observed that the main
audiences and clientele are innovators and achievers followed by a few
believers, experiencers, strivers and lastly thinkers. The audience does not
comprise of makers and survivors at all since their persona, lifestyle,
values and attitudes are not inclined or in favour for the brand and vise
versa.
Calendar & Plans
01
FREQUENCY OF POSTS
The posts on the feed are carefully curated with keeping the
minimalism and brand aesthetics in mind. The posts are made
after every 4 days at least or whenver anything is baked.
THE PLAN FOR STORY HIGHLIGHTS

02 There have been story highlights created for game templates,

menu and reviews for easy access. Each creative is made
keeping the theme and brand persona as inspiration so that
each creative is well associated with brand and helps increase
engagement.

MWF WEEKLY POST PLAN

03 There three story posts that are planned for 2 weeks. Each
week on monday there will be a baking post called bake off
mondays, every wednesday it is review wednesdays with one
review story post and every friday is a games friday with
interactive templates for story reposts. This will increase the
engagement and reach for the wider audiences.
 Channel, Content
typology &
Expected results
We decided to use Instagram as a portal since it is very user friendly, easily
accessible and there are a wide variety of content options to be used with each
of them tapping in a different type of involvement and reach for audiences.
The content type posted on both stories and feed are very carefully curated in
reference to establish and carry forward the brand image, persona and
aesthetic. The minimalism and neutral tones are followed throughout in feed,
creatives and even in captions. The caption of each post on feed is very
descriptive of taste and the nature of the item along with direct and appropriate
hashtags to get more audiences.
The expected result with the plan is to get audiences to tag the brand using the
game templates to promote, get more engagement and access more reach by
the means of client interactions on page.
Account Insights

These are important insights from past 30 days after

observing the content and page. With insights in mind, it
can be observed that the target audience is being
achieved and the reach that was aimed is slowly
progressing as well. The targeted demographic is being
successfully directed and attracted to the brand page
using the social media techniques and interactive tools
as well.
 Story Insights
These are insights from the menu story and the game
story posted on official Instagram page. Here, it can be
seen that with menu story, we were able to reach new
accounts and they directed themselves to our page.
Moreover, our intention with games story post was
successfully executed since we had more than usual
reach through it and it also increased our overall stats,
engagement and insights. It also helped us get more
personal and interactive content with the audiences
that they like and enjoy. These stories were also added
on main profile page to make them available
throughout and get more engagement.
 V
W

Link To Profile
https://instagram.com/vanilla.whiff?utm_medium=copy_link