Dear Sir/Madam

I am the student of BBA 6th Semester at MS.RAMAIAH COLLEGE OF ARTS SCIENCE AND COMMERCE
doing a project “THE IMPACT OF ADVERTISING ON SALES: - A STUDY ON AIRTEL Please co-operate to
fill this questionnaire.

1. Name _________________________________________

2. Sex: (a) Male (b) Female

3. Age: (a) 15-25 (b) 25-35

(c) 35-45 (d) Above 45

4. Education: (a) Matriculate (b) Intermediate

(C) Graduation (d) Postgraduate

5. Who is your current service provider?

a) Airtel b) Any other

6. For how long you are using this mobile connection?

a) Less than 6 months.

b) 6 to 12 months.

c) Above 12 months.
7. What were the reasons for choosing this mobile connection?

a) Recommended by friends or relatives.

b) Recommended by retailers.

c) Brand image

d) Advertisement

8. While purchasing a connection advertising plays any role

a) Yes b) No

9. from where you watch the advertisement most

a) Television

b) Radio

c) Newspaper

d) Magazines

10. Which telecommunication has creative advertising?

a) Air Tel

b) any other

11. How well did advertisement of the AirTel catch your attention?

a) Very well

b) Somewhat well
C) Undecided

d) Not at all.

12. Do you think that advertisement made by company informs you about there products?

.a) Yes

b) No

C) Undecided

14. Do you collect any information search before making purchase?

Yes No

13. If yes, which sources are used?

a) Magazines

b) Dealers

c) Operators references

d) advertisement

e) Reference from friends and relatives

f) Any other

14. Which of these types of Airtel advertisement attracts you while purchasing any connection?

a) Good Network ads

b) Discount scheme ads

c) Value added services ads

d) Celebrity used ads

“Thanks for your valuable time and co-operation”